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TESTING, TESTING…1, 2, 3

By: Heather Ottenhausen, Manager, Location Solutions

As always, Google continues to test new search features. The most recent and noteworthy include: Showing competitor ads on local business profiles Highlighting content on-site based on the search result clicked Bulk Google My Business review management Competitor Ads on Local Business Profiles One not-so-popular test Google is currently conducting is placing competitor ads on business … Continued

Google Says Goodbye to Average Position

By: Carrie Thompson, Marketing Specialist

The old saying that the only thing constant is change certainly rings true in search advertising. Between frequent algorithm updates, modifications to ad formats and the introduction of new products, features and tools, Google keeps search marketers on their toes. Earlier this year the search giant announced it would be removing the Average Position metric … Continued

Beyond Millennials: How to Market to Generation Z

By: Lisa Wytrwal, Marketing Specialist

As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. And, it’s difficult to go anywhere without hearing about Millennials and their effect on the marketing industry. But what about the generation after Millennials, Gen Z – people born from the mid-1990s to 2012? Who … Continued

NEW FEATURES FROM GOOGLE MY BUSINESS

By: Alyssa Wind, Account Service Specialist

Continuing their quest to make Google the one-stop shop for local business information, Google My Business has added several new features to their listings over the past couple months. We’ve seen Google do this multiple times over the past few years as they’ve heightened their focus on the local space by continually enhancing the local … Continued

Google Updates Travel Features

By: Andrea Brandon, Vice President, Marketing & Creative Services

Google wants to be the first and last place you go for Labor Day travel planning—and for every day travel planning. The search giant previously said goodbye to the Google Trips app and moved travel booking to Google Travel. Now, Google has announced more features for its Travel product, adding to the depth of capabilities … Continued