home

Subscribe to the Mindstream Media blog

Subscribe to our blog to get the most up-to-date digital marketing news and commentary delivered right to your inbox for free.

[VIDEO]: Speed and Agility

By: Mindstream Media Group, Marketing and Media Agency

Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.   

5 Ways Consumers Interact With Smart Speakers

By: Mindstream Media Group, Marketing and Media Agency

Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical mass thanks to smartphones and smart speakers. In fact, comScore estimates 50 percent of all searches will be voice-based by next year. Like the transition to a mobile-first search landscape before it, voice search seems … Continued

[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media Group used Facebook Offer Ads to drive in-store sales over the holiday season for one of the top national wireless retailers, resulting in a 65 percent lower cost per in-store sale compared to link ads. OVERVIEW With more than 700 stores across the U.S., our client, GoWireless, is a Verizon Wireless authorized retailer, selling smartphones … Continued

BIG CHANGES FOR GOOGLE SEARCH ALGORITHM

By: Malcolm Groves, Local Solutions Specialist

The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued

[Video]: Building Sand Castles

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media President, Zac Keeney on managing the constant evolution of the media game, “We build sand castles; we don’t pour cement.”   

[News Release]: MINDSTREAM MEDIA NAMED PREFERRED AGENCY PARTNER BY FACEBOOK

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media, a locally-focused, national media agency, is proud to announce it has been named a Preferred Agency Partner by social media giant, Facebook. The new Facebook Marketing Partners for Agencies program provides access to tools, resources and ongoing education designed to help empower agencies to drive value for their clients. This access will help … Continued