No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued
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Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued
Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy NEW YORK, N.Y. – Hospital for Special Surgery (HSS), the No. 1 Orthopedic Hospital in the United States for nine years, has experienced notable increases in new patient appointments resulting from a shift in paid media strategy. Developed in partnership with … Continued
In the first of a series, we’re starting a big picture discussion about small screens. We’ll answer top advertiser questions about the ongoing value of Linear television (think network and cable), where digital factors in and what the TV evolution means for reaching the right audiences. Getting it straight First, let’s get the terminology down … Continued
Hospital for Special Surgery (HSS) has been ranked the No. 1 Orthopedic Hospital in the United States for nine years running, based on data evaluated by U.S. News & World Report. Mindstream Media earned the wonderful privilege of partnering with HSS on their digital media efforts for the last three years. When they asked us … Continued
Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued