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2019 GOOGLE MY BUSINESS YEAR IN REVIEW AND INDUSTRY PREDICTIONS FOR 2020

By: Malcolm Groves, Local Solutions Specialist

If 2019 taught us nothing else, we learned that in addition to continuous updates that shape the way search results are ranked, Google is willing to test many changes to Google My Business (GMB). This is critical since Google continues to rely heavily on GMB content for ranking signals. We’ve scoured the list of tests … Continued

CONFIRMED: NOVEMBER 2019 GOOGLE ALGORITHM UPDATE BASED ON NEURAL MATCHING

By: Heather Ottenhausen, Manager, Location Solutions

Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued

[VIDEO]: Speed and Agility

By: Mindstream Media, Marketing and Media Agency

Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.   

5 Ways Consumers Interact With Smart Speakers

By: Mindstream Media, Marketing and Media Agency

Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical mass thanks to smartphones and smart speakers. In fact, comScore estimates 50 percent of all searches will be voice-based by next year. Like the transition to a mobile-first search landscape before it, voice search seems … Continued

[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

By: Mindstream Media, Marketing and Media Agency

Mindstream Media Group used Facebook Offer Ads to drive in-store sales over the holiday season for one of the top national wireless retailers, resulting in a 65 percent lower cost per in-store sale compared to link ads. OVERVIEW With more than 700 stores across the U.S., our client, GoWireless, is a Verizon Wireless authorized retailer, selling smartphones … Continued