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ICYMI: Watch Saves Apple’s Otherwise Mediocre iPhone Event

By: Andrea Brandon, Vice President, Marketing & Creative Services

Last week, Apple brought the expected to the marketplace by announcing three new iPhone models with marginal improvements and added features. Sharper and larger displays, improved cameras and face recognition, better water and dust resistance, slightly better battery life and boosted speed are the headlines across the devices. Again, features you’d expect as technology progresses. … Continued

The Latest from Google: September 2018

By: Carrie Thompson, Marketing Specialist

Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by their machine learning efforts.

How Mindstream Media’s Creative Approach Brings Customers to American Express

By: Eyra Lopez and Jim Sampson, Creative Director and Proofreader

What was the last ad you saw? Most likely that ad that took seconds of your attention took weeks and even months to develop. It probably was the brainchild of hours and hours of strategic planning and creative collaboration. If you are an existing Mindstream Media client, we already know your voice and brand guidelines, … Continued

Sports and the Second Screen: Implications for Advertisers

By: Lisa Wytrwal, Marketing Specialist

For the sports fan, it’s becoming increasingly difficult to passively sit on the couch and just watch the game. The ubiquity of internet-connected devices along with the multitude of media channels available at fans’ fingertips has led to a multi-screen, interactive experience. Fans are now enhancing their TV-watching with a second screen (and sometimes more) … Continued