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Local SEO Trends Featuring News from Yelp, Waze and Google

By: Alyssa Wind, Local Specialist

Local search moves fast. That’s why Mindstream Media is here to help local businesses and multi-location brands keep up with the latest search engine optimization (SEO) news and trends. Here’s a recap of a few of the biggest stories in local SEO from the past month.  Yelp rolls out Verified License badges In March, Yelp … Continued

How to Conduct a High-level SEO Audit (and Why You Need To)

By: Michelle Hartwell, SEO Manager

A holistic search engine optimization (SEO) strategy is one of the most effective ways to make sure consumers can find your brand online. As we explained in part one of our SEO series this week, optimizing a website for search results requires analyzing, adding and improving hundreds of factors that determine the site’s health, relevance and … Continued

10 Reasons Why Your Brand Needs a More Competitive SEO Strategy

By: Michelle Hartwell, SEO Manager

Online search has become an essential part of our everyday lives. We use search to find driving directions to nearby locations, figure out the answers that are just beyond our reach (like remembering that one actor from that movie, you know, the one guy?) and research the products we want to buy. For brands, that … Continued

SEO Fundamentals: What is SEO and How Does It Work?

By: Michelle Hartwell, SEO Manager

If your brand operates online in any way, it’s important to have a search engine optimization (SEO) strategy to make sure consumers can find and navigate your website. But the truth is, while pretty much every brand has an online presence, many still haven’t implemented a holistic SEO strategy. A big part of the problem … Continued

How to Boost Customer Loyalty With Content Marketing

By: Sean Flavin, Content Marketing Manager

Congrats! A new customer just bought something from your brand, and guess what? You lost money. Yep, you read that right. Studies have shown that a lot of brands don’t make money on first-time buyers. In many cases, initial purchases simply recoup some of the money brands spent turning those consumers into customers.  Bain & … Continued

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content

By: Sean Flavin, Content Marketing Manager

This post originally appeared on lsainsider.com, click here to read the full post. As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to … Continued