If 2019 taught us nothing else, we learned that in addition to continuous updates that shape the way search results are ranked, Google is willing to test many changes to Google My Business (GMB). This is critical since Google continues to rely heavily on GMB content for ranking signals. We’ve scoured the list of tests … Continued
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Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued
Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.
Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical mass thanks to smartphones and smart speakers. In fact, comScore estimates 50 percent of all searches will be voice-based by next year. Like the transition to a mobile-first search landscape before it, voice search seems … Continued