Search Marketing

Search Engine Optimization (SEO)

The goal of SEO


To increase your brand's presence on top search engines like Google and Bing by optimizing technical elements and copy on your website.

The opportunity


SEO efforts allow your brand to AMPLIFY your presence in search results by dominating the organic sections and complementing paid search campaigns. 

The challenge


Most brands invest in paid search as part of a comprehensive marketing strategy. But not every brand incorporates an organic search strategy to maximize traffic from search engine results. This is a huge missed opportunity as the majority of clicks go to organic search results – specifically those results on the first page of the search engine result page (SERP).

The trick is getting on the first page of the search results, and that’s where we come in. Mindstream’s SEO team is comprised of seasoned specialists who have designed and executed strategies that improve organic search engine visibility by improving website architecture, optimizing on-site content and promoting the brand on external platforms.

Creating a user-centric, data-driven approach to SEO

Mindstream has more than 20 years of organic search experience. We use that experience to work with your brand and create an organic search strategy that focuses on your customers first and the search engines second. Our SEO experts live and breathe off Google’s search algorithms, and we make sure we stay up to date and informed daily with everything relating to our industry. We’re committed to improving your online search visibility. We believe that SEO strategy should follow Google’s best practices, but not at the expense of your website’s user experience.

Even with that experience, we don’t rely on just intuition and instinct. At Mindstream, we use meaningful data to develop this approach. Everything we do is based on research to make sure we’re helping you make intelligent, informed decisions for your website visitors. We believe in using key performance indicators (KPIs) to judge how your website is performing.

SEO is more than just the “right” keywords

Our SEO approach isn’t just about keywords. We’re interested in all facets of a site – from technical optimizations, mobile speed, content optimizations, as well as on-page and off-page optimizations. Our SEO experts bring years of experience and a knack for getting your organization the right placement on Google, the right way.

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued

Technical SEO Strategies to Boost Your Ranking in Smart Speaker Searches

By: Sean Flavin, Content Marketing Manager

This is the third post in our series detailing how brands can connect with smart speaker users. If you haven’t already, check out Part 1 of the series for an introduction to smart speakers and voice search, and Part 2 to learn how brands can use content marketing to reach voice searchers. Voice search results, especially … Continued

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued

Ready to get started?

Set up a free call with one of our expert SEO consultants. We’ll help you develop a comprehensive SEO strategy that positions your brand front and center on the Google SERPs.

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