No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued
The goal of SEO
To increase your brand's presence on top search engines like Google and Bing by optimizing technical elements and copy on your website.
SEO efforts allow your brand to AMPLIFY your presence in search results by dominating the organic sections and complementing paid search campaigns.
Most brands invest in paid search as part of a comprehensive marketing strategy. But not every brand incorporates an organic search strategy to maximize traffic from search engine results. This is a huge missed opportunity as the majority of clicks go to organic search results – specifically those results on the first page of the search engine result page (SERP).
The trick is getting on the first page of the search results, and that’s where we come in. Mindstream’s SEO team is comprised of seasoned specialists who have designed and executed strategies that improve organic search engine visibility by improving website architecture, optimizing on-site content and promoting the brand on external platforms.
Creating a user-centric, data-driven approach to SEO
Mindstream has more than 20 years of organic search experience. We use that experience to work with your brand and create an organic search strategy that focuses on your customers first and the search engines second. Our SEO experts live and breathe off Google’s search algorithms, and we make sure we stay up to date and informed daily with everything relating to our industry. We’re committed to improving your online search visibility. We believe that SEO strategy should follow Google’s best practices, but not at the expense of your website’s user experience.
Even with that experience, we don’t rely on just intuition and instinct. At Mindstream, we use meaningful data to develop this approach. Everything we do is based on research to make sure we’re helping you make intelligent, informed decisions for your website visitors. We believe in using key performance indicators (KPIs) to judge how your website is performing.
SEO is more than just the “right” keywords
Our SEO approach isn’t just about keywords. We’re interested in all facets of a site – from technical optimizations, mobile speed, content optimizations, as well as on-page and off-page optimizations. Our SEO experts bring years of experience and a knack for getting your organization the right placement on Google, the right way.
Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued
Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued