The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued
The goal of SEO
To increase your brand's presence on top search engines like Google and Bing by optimizing technical elements and copy on your website.
SEO efforts allow your brand to AMPLIFY your presence in search results by dominating the organic sections and complementing paid search campaigns.
Most brands invest in paid search as part of a comprehensive marketing strategy. But not every brand incorporates an organic search strategy to maximize traffic from search engine results. This is a huge missed opportunity as the majority of clicks go to organic search results – specifically those results on the first page of the search engine result page (SERP).
The trick is getting on the first page of the search results, and that’s where we come in. Mindstream’s SEO team is comprised of seasoned specialists who have designed and executed strategies that improve organic search engine visibility by improving website architecture, optimizing on-site content and promoting the brand on external platforms.
Creating a user-centric, data-driven approach to SEO
Mindstream has more than 20 years of organic search experience. We use that experience to work with your brand and create an organic search strategy that focuses on your customers first and the search engines second. Our SEO experts live and breathe off Google’s search algorithms, and we make sure we stay up to date and informed daily with everything relating to our industry. We’re committed to improving your online search visibility. We believe that SEO strategy should follow Google’s best practices, but not at the expense of your website’s user experience.
Even with that experience, we don’t rely on just intuition and instinct. At Mindstream, we use meaningful data to develop this approach. Everything we do is based on research to make sure we’re helping you make intelligent, informed decisions for your website visitors. We believe in using key performance indicators (KPIs) to judge how your website is performing.
SEO is more than just the “right” keywords
Our SEO approach isn’t just about keywords. We’re interested in all facets of a site – from technical optimizations, mobile speed, content optimizations, as well as on-page and off-page optimizations. Our SEO experts bring years of experience and a knack for getting your organization the right placement on Google, the right way.
As always, Google continues to test new search features. The most recent and noteworthy include: Showing competitor ads on local business profiles Highlighting content on-site based on the search result clicked Bulk Google My Business review management Competitor Ads on Local Business Profiles One not-so-popular test Google is currently conducting is placing competitor ads on business … Continued
This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued