Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued
The goal of SEO
To increase your brand's presence on top search engines like Google and Bing by optimizing technical elements and copy on your website.
SEO efforts allow your brand to AMPLIFY your presence in search results by dominating the organic sections and complementing paid search campaigns.
Most brands invest in paid search as part of a comprehensive marketing strategy. But not every brand incorporates an organic search strategy to maximize traffic from search engine results. This is a huge missed opportunity as the majority of clicks go to organic search results – specifically those results on the first page of the search engine result page (SERP).
The trick is getting on the first page of the search results, and that’s where we come in. Mindstream’s SEO team is comprised of seasoned specialists who have designed and executed strategies that improve organic search engine visibility by improving website architecture, optimizing on-site content and promoting the brand on external platforms.
Creating a user-centric, data-driven approach to SEO
Mindstream has more than 20 years of organic search experience. We use that experience to work with your brand and create an organic search strategy that focuses on your customers first and the search engines second. Our SEO experts live and breathe off Google’s search algorithms, and we make sure we stay up to date and informed daily with everything relating to our industry. We’re committed to improving your online search visibility. We believe that SEO strategy should follow Google’s best practices, but not at the expense of your website’s user experience.
Even with that experience, we don’t rely on just intuition and instinct. At Mindstream, we use meaningful data to develop this approach. Everything we do is based on research to make sure we’re helping you make intelligent, informed decisions for your website visitors. We believe in using key performance indicators (KPIs) to judge how your website is performing.
SEO is more than just the “right” keywords
Our SEO approach isn’t just about keywords. We’re interested in all facets of a site – from technical optimizations, mobile speed, content optimizations, as well as on-page and off-page optimizations. Our SEO experts bring years of experience and a knack for getting your organization the right placement on Google, the right way.
For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers. The bad … Continued
During the 20th anniversary of Google’s Future of Search event in September, their Vice President of Search, Ben Gomes, introduced three fundamental shifts in how the company thinks about search. From answers to journeys: Google is bringing new features to Search to help searchers resume tasks where they left off and learn new interests and hobbies. From … Continued