When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued
Pay-per-call advertising campaigns
Performance-based campaigns focused on generating leads and increasing ROI.
Phone calls are an extremely valuable conversion for advertisers. In fact, phone calls influence $1 trillion in U.S. spending at some stage of the path to purchase, according to BIA/Kelsey.
Pay-per-call campaigns won't be successful unless your brand can target the most valuable consumers and optimize campaigns based on performance.
Our pay-per-call campaigns
Mindstream Media's Pay-per-call advertising campaigns focus on one thing and one thing only: driving qualified calls from targeted audiences. We start with the “Who” and worry about the “Where” later. We do this by designing campaigns around your ideal consumers rather than a list of sites and apps.
The who: Our targeting capabilities
We can hone in on users by:
The what: Pay-per-call ad types
Because we're more interested in who sees your ads than where they see it, our Pay-per-call campaigns place ads across a variety of platforms. Which means Pay-per-call ads come in a variety of formats.
- Branded and non-branded search ads
- Mobile and desktop display ads
- Local directory listings
- Print yellow page ads
The where: Our Lead Gen Network
Our ability to focus so much on the user is thanks to our vast partner network of top publishers. The network delivers such a large pool of consumers that we can find and serve ads to targeted audiences anytime, anywhere and on any device.
Mindstream's Lead Gen Network includes:
- Search engines
- Mobile apps
- Digital assistants/voice recognition software
- Publisher websites
- Local directories
The bottom line: Measuring campaign results
Our Pay-per-call advertising campaigns are all about driving leads and generating conversions via the Lead Gen Network. That’s why we provide comprehensive performance reporting to make sure you know exactly how many calls your campaign is generating and what that means to your bottom line.
Just about half of marketers don’t include phone numbers on landing pages, search ads or in content efforts, according to Invoca. That would fine if it wasn’t for the fact that consumers want more than chatbots and blank forms to connect through, especially on mobile phones. Add to the equation that Invoca also claims calls … Continued