Pay-per-click (PPC) advertising campaigns on top search sites like Google and Bing help connect your brand with ready-to-buy consumers.
When consumers need to research a purchase decision, they turn to search to find information about businesses, products or services. When they do, it's important for your brand to own as much of the search page as possible to attract these ready-to-buy consumers.
Unfortunately, there's no one-size-fits-all approach to paid search marketing. You need a paid search agency that can develop customized campaign strategies and implement them at the national, regional or local level to reach the right consumers.
Our paid search marketing solutions
Mindstream Media helps brands grow their business with a team of proven paid search specialists who’ve been building profitable campaigns for as long as Google AdWords has been around. We have success with a wide range of brands, including e-commerce sites looking to drive revenue and corporate brands looking to generate local leads for individual locations or franchisees.
BrightStar Care came to us with a very simple, but very common, marketing challenge – how do we leverage corporate digital advertising efforts to drive growth at the local level? It’s a common dilemma that has plagued multi-location brands for years and one that Mindstream Media has addressed for a variety of our clients.
Our approach to paid search campaigns
For us, managing PPC campaigns is about putting your business goals first – whatever those goals may be. We don’t brag about vanity metrics that mean little to your business’ bottom line; instead, we guarantee a comprehensive strategy that optimizes your search spend and focuses on insightful and transparent reporting that ties our work to meaningful data. Our paid search specialists leverage a data-driven methodology that’s focused on improving cost per acquisition (CPA) and cost per lead (CPL) goals incrementally each month.
At Mindstream, we don’t go off of hunches and guesses, everything we do is backed by performance data. We use a variety of KPIs, strategies and tools to make informed decisions that drive our campaigns and deliver our clients qualified leads, not just clicks.
One of our key differentiators is we integrate our PPC methodology into a more holistic digital marketing strategy by aligning paid search with other digital marketing channels like display advertising, conversion rate optimization and organic search engine optimization.
A Bing Elite Channel Partner
As a Bing Partner, Mindstream has demonstrated an in-depth understanding of the search advertising landscape and Bing Ad solutions.