Search Marketing

Paid Search

Pay-per-click advertising

Pay-per-click (PPC) advertising campaigns on top search sites like Google and Bing help connect your brand with ready-to-buy consumers.

The opportunity

When consumers need to research a purchase decision, they turn to search to find information about businesses, products or services. When they do, it's important for your brand to own as much of the search page as possible to attract these ready-to-buy consumers.

The challenge

Unfortunately, there's no one-size-fits-all approach to paid search marketing. You need a paid search agency that can develop customized campaign strategies and implement them at the national, regional or local level to reach the right consumers.

Our paid search marketing solutions

Mindstream Media helps brands grow their business with a team of proven paid search specialists who’ve been building profitable campaigns for as long as Google AdWords (now called Google Ads) has been around. We have success with a wide range of brands, including e-commerce sites looking to drive revenue and corporate brands looking to generate local leads for individual locations or franchisees.

The proof

BrightStar Care came to us with a very simple, but very common, marketing challenge – how do we leverage corporate digital advertising efforts to drive growth at the local level? It’s a common dilemma that has plagued multi-location brands for years and one that Mindstream Media has addressed for a variety of our clients.

Learn More about Mindstream's Digital Media Solutions

Our approach to paid search campaigns

For us, managing PPC campaigns is about putting your business goals first – whatever those goals may be. We don’t brag about vanity metrics that mean little to your business’ bottom line; instead, we guarantee a comprehensive strategy that optimizes your search spend and focuses on insightful and transparent reporting that ties our work to meaningful data. Our paid search specialists leverage a data-driven methodology that’s focused on improving cost per acquisition (CPA) and cost per lead (CPL) goals incrementally each month.

At Mindstream, we don’t operate on hunches and guesses, everything we do is backed by performance data. We use a variety of KPIs, strategies and tools to make informed decisions that drive our campaigns and deliver our clients qualified leads, not just clicks.

One of our key differentiators is we integrate our PPC methodology into a more holistic digital marketing strategy by aligning paid search with other digital marketing channels like display advertising, conversion rate optimization and organic search engine optimization.

Google Premier Partnership

Mindstream Media is a Google Premier Partner with specializations in the following areas:

Search Advertising

Demonstrated increased product performance and expertise in basic and advanced search concepts, including best practices for creating, managing, measuring and optimizing search ad campaigns across the Search Network.

Mobile Advertising

Demonstrated increased product performance and expertise in basic and advanced concepts in mobile advertising, including ad formats, bidding and targeting, and campaign measurement and optimization.

Display Advertising

Demonstrated increased product performance and expertise in display advertising, including knowledge of advanced concepts and best practices for creating, managing, measuring and optimizing display campaigns.

Shopping Advertising

Certified Partners will help you place your products on Google Search, set up your inventory on Merchant Center and create Google Shopping campaigns.

Video Advertising

We can help you implement and optimize your video ad campaigns on YouTube. 

A Bing Elite Channel Partner

As a Bing Partner, Mindstream has demonstrated an in-depth understanding of the search advertising landscape and Bing Ad solutions.

Why work with a Bing Partner?
Our high-quality expertise

Bing Partners are accomplished online marketing experts that are trained and certified in Bing Ads solutions.

To achieve your advertising goals

Partners are focused on the success of your business starting first with your goals, then devising a strategy.

So you can focus on your business

With experts committed to your search advertising success, you’ll have more time to run your business.

Want to learn how we can help AMPLIFY your paid search campaigns?

Get a free search marketing audit and start outperforming the competition in search engine results.

Contact us