Search Marketing

Local Listings Management

Business listings management

Optimized local listings allow your brand to deliver necessary business information to local consumers on search engines, social media platforms, local directory sites and more.

The opportunity

When consumers need to find information about local business and their products and services, they turn to search. In fact, consumers conduct hundreds of billions of local searches every year. 

Local search query volume in the United States (in billions)

Local search query volume in the United States (in billions)

The challenge

Managing and optimizing listings across hundreds or thousands of locations is a difficult task. There are dozens of sites that you need to syndicate data to and keep constantly updated. 

Our business listings management solution

Mindstream Media's listings management solution is designed to manage, populate and AMPLIFY your local data on a vast network of search engines, social media platforms, local directory sites and data aggregators.

The proof

According to findings in a report published by Moz, dominating search results – specifically Google’s results – is critical for wealth management brands. Their report compared how financial brands stacked up against one another in local search results. The overall winner, Edward Jones, partners with Mindstream Media on a variety of local search initiatives.

Learn More about Mindstream's Digital Media Solutions

Our process for managing business listings

No. 1: Optimizing your local data.

We import and optimize your location data to build out local listings on Google and other sites. Listings are optimized with essential local data to help your brand connect with local consumers.

  • Business name, address and phone (NAP) data
  • Latitude and longitude
  • Landing page URL
  • Business categories
  • Business hours
  • Enhanced content (e.g., images)
No. 2: Syndicating your data across the web.

We distribute information to the most important local search engines, data aggregators, local directories, navigation apps and social media sites.

We collect the performance data from each of these sites to give you an accurate and up to date snapshot of how your local listings campaigns are performing.

A sample of our local listings distribution network

*subject to change based on specific solution packages.

What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Team Leader - Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Heather Ottenhausen, Team Leader - Local Solutions

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Mindstream Media, Marketing and Media Agency

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

How optimized is your brand’s online local presence?

If you want to find out, Mindstream Media offers free local listing audits for brands with more than 50 locations

Contact us today