Search Marketing

Local Business Listings Management

Business listings management

Optimized local listings allow your brand to deliver necessary business information to local consumers on search engines, social media platforms, local directory sites and more.

The opportunity

When consumers need to find information about local business and their products and services, they turn to search. In fact, consumers conduct hundreds of billions of local searches every year.

Local search query volume in the United States (in billions)

Local search query volume in the United States (in billions)

The challenge

Managing and optimizing listings across hundreds or thousands of locations is a difficult task. There are dozens of sites that you need to syndicate data to and keep constantly updated. 

Our business listings management solution

Mindstream Media's listings management solution is designed to manage, populate and AMPLIFY your local data on a vast network of search engines, social media platforms, local directory sites and data aggregators.

The proof

According to findings in a report published by Moz, dominating search results – specifically Google’s results – is critical for wealth management brands. Their report compared how financial brands stacked up against one another in local search results. The overall winner, Edward Jones, partners with Mindstream Media on a variety of local search initiatives.

Learn More about Mindstream's Digital Media Solutions

Our process for managing business listings

No. 1: Optimizing your local data.

We import and optimize your location data to build out local listings on Google and other sites. Listings are optimized with essential local data to help your brand connect with local consumers.

  • Business name, address and phone (NAP) data
  • Latitude and longitude
  • Landing page URL
  • Business categories
  • Business hours
  • Enhanced content (e.g., images)
No. 2: Syndicating your data across the web.

We distribute information to the most important local search engines, data aggregators, local directories, navigation apps and social media sites.

We collect the performance data from each of these sites to give you an accurate and up to date snapshot of how your local listings campaigns are performing.

A sample of our local listings distribution network

*subject to change based on specific solution packages.

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

SMX Recap: Emerging Local Search Trends You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued

What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Manager, Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

How optimized is your brand’s online local presence?

If you want to find out, Mindstream Media offers free local listing audits for brands with more than 50 locations

Contact us today