In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued
Business listings management
Optimized local listings allow your brand to deliver necessary business information to local consumers on search engines, social media platforms, local directory sites and more.
When consumers need to find information about local business and their products and services, they turn to search. In fact, consumers conduct hundreds of billions of local searches every year.
Local search query volume in the United States (in billions)
Managing and optimizing listings across hundreds or thousands of locations is a difficult task. There are dozens of sites that you need to syndicate data to and keep constantly updated.
Our business listings management solution
Mindstream Media's listings management solution is designed to manage, populate and AMPLIFY your local data on a vast network of search engines, social media platforms, local directory sites and data aggregators.
According to findings in a report published by Moz, dominating search results – specifically Google’s results – is critical for wealth management brands. Their report compared how financial brands stacked up against one another in local search results. The overall winner, Edward Jones, partners with Mindstream Media on a variety of local search initiatives.
Our process for managing business listings
No. 1: Optimizing your local data.
We import and optimize your location data to build out local listings on Google and other sites. Listings are optimized with essential local data to help your brand connect with local consumers.
- Business name, address and phone (NAP) data
- Latitude and longitude
- Landing page URL
- Business categories
- Business hours
- Enhanced content (e.g., images)
No. 2: Syndicating your data across the web.
We distribute information to the most important local search engines, data aggregators, local directories, navigation apps and social media sites.
We collect the performance data from each of these sites to give you an accurate and up to date snapshot of how your local listings campaigns are performing.
A sample of our local listings distribution network
*subject to change based on specific solution packages.
Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers. The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued