Media Solutions

Social Media Advertising

Social media marketing


With multiple platforms that sport hundreds of millions of users and sophisticated targeting options, social media has grown into one of the most efficient and effective ways to reach target audiences.

The opportunity


In the United States alone, roughly 200 million people use social media networks - that’s more than 60 percent of the population.

Social network users in the United States (in millions)

Social network users in the United States (in millions) and percent of population

 

And, it’s not just Facebook. There are a variety of platforms your brand can use to reach specific audiences. Across social platforms, paid ads provide your brand an opportunity to target specific segments (i.e., the people who matter most to you) of these audiences.

Instagram

Share images and videos with more than 800 million monthly active users.

LinkedIn

Connect with professionals and a community of more than 500 million monthly active users.

Twitter

Reach more than 330 million monthly active users and target audiences by interests and topics.

Snapchat

Share the moment with more than 300 million monthly active users.

The challenge


The massive audiences available on social media networks are no secret, which means there are plenty of advertisers jockeying for impressions and users’ attention.

With the fierce competition among advertisers and message overload experienced by users, brands need to make sure they’re serving engaging ads only to the most relevant audiences.

Our paid social advertising solution


If you’re looking to place ads for your business on social media, you don’t want to take a “wait and see” approach - you want to leverage a paid social agency that understands the best way to serve your ads to your target audiences.

We only place your ads where they’re most likely to reach people looking to buy. Our goal is simple, we want to place ads that AMPLIFY conversion rates for your brand.

Mindstream Media AMPLIFIES our paid social campaigns by:

Placement

Serving ads on the platforms that are right for you with the most access to your target audience.

Targeting

Targeting the consumers on each platform that are most interested in your products and/or services.

Messaging

Crafting engaging messaging strategies that inspire consumers to act.

The proof

Mindstream Media teamed up with GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, to increase in-store sales of Verizon Wireless-backed devices and service plans during the holiday season. Mindstream Media launched a campaign on Facebook to encourage people to claim Offer Ads.

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Campaign successes:

45,000 offers claimed during two-month campaign.

10X more offers claimed compared to link ads.

65 percent lower cost per in-store sale with offer ads compared to link ads.

Social media audience development

Here’s how Mindstream Media’s paid social campaigns develop target audiences of potential consumers on top social sites:

  • By the users’ interests and behaviors
  • Followers of the brand
  • Friends of followers
  • Lookalike audiences
  • Retargeting website visitors

 

 

How lookalike targeting works:

 

Build a list of existing customers based on ad campaign conversions, pixel data of website visitors, mobile app visitors or fans of your page.

Build lookalike models with 90-99 percent similarity to that list.

Serve ads to those users.

Types of social media ads

Mindstream Media can AMPLIFY your advertising campaigns across social media platforms using a variety of ad types. Here are just a few of our favorites:

Facebook lead generation ads

  • Capture and retain user interest with auto-filling contact forms.
  • Allow users to submit their information in exchange for an exclusive offer.
  • AMPLIFY brand presence while at the same time creating a highly-qualified audience pool.
  • Seamless integration into most CRM systems.

Facebook web conversion ads

  • Feature captivating ads that will encourage people to download unique offers and interact with the campaign's landing page.

Facebook offer claim ads

  • Highlight promotions while simplifying and streamlining the user experience.
  • Users are able to save their offers with one click and are repeatedly reminded by email and on-platform notifications to redeem those offers online or in-store.

Facebook dynamic ads

  • Automatically promote products to people who have expressed interest on your website, in your app or elsewhere on the internet.
  • Find the right people for each product with updated pricing and availability.

Instagram Stories

  • Showcase your brand’s Instagram Stories ads.
  • Engage users with a full-screen ad experience.
  • You pay only when a user clicks on the ad.

Mindstream Media named to early list of Snapchat Certified Partners

By: Andrea Brandon, Vice President, Marketing & Creative Services

Mindstream Media, a locally-focused, national agency became one of less than 100 Snapchat Certified Partners globally, as it increasingly incorporates Snapchat into advertiser strategies. Certification criteria for the program include: Demonstration of Snapchat advertising knowledge through successful completion of agency team training and assessments. Demonstration of campaign expertise by meeting ad spend requirements. Undergoing continuous training … Continued

Understanding Millennials: How Social Media Drives Buying Decisions

By: Andrea Brandon, Vice President, Marketing & Creative Services

Franchisees and franchisors are increasingly aware of social media’s influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers. The trick is to understand how this demographic responds positively to social media–because while they are heavy social media users, they have distinct opinions on social content and application. … Continued

Want to AMPLIFY your marketing efforts with paid social ads?

Contact Mindstream Media for a free audit of your existing social media marketing strategy.

Get your free audit!