Media Solutions

Digital Display Ads

Digital display advertising


With display ads, your brand can use sophisticated targeting tactics to get relevant messages in front of the right customers at the right times on any device.

The opportunity


In 2018, U.S. advertisers will spend an estimated $56 billion on digital display ads. Why? Because display ads offer brands access to massive digital audiences and the ability to target specific consumers.

Digital display advertising spend (in billions) vs. internet users in the United States

Digital display advertising spend (in billions) vs. internet users in the United States

The challenge


Consumers are bombarded with advertising messages every day as they constantly switch between devices and media channels. With all that going on, it can be tough for brands to break through the clutter.

Digital display advertising from Mindstream Media


Our display solution helps brands get the most out of their display spend by AMPLIFYING campaigns with customized messages and innovative targeting tactics.

Targeting strategies

Mindstream Media can AMPLIFY your display ads using a variety of targeting options. We find the best performing campaigns are the ones that use a combination of the following targeting strategies:

 

Search targeting

Targeting consumers that have shown interest in your products and services based on the searches they conduct.

Contextual targeting

Targeting visitors of other websites with content that is relevant to your business.

Site retargeting

Targeting visitors of your digital properties and serving them ads as they browse other sites and apps.

Geo-targeting

Targeting people who are within a set distance of your location(s).

Conquesting

Identifying visitors' relevant physical locations (e.g., a competitor’s store) and serving them ads during and after their visit.

Media and channel agnostic display campaigns

Instead of obsessing about the "where," we care a lot more about the "who." Our hyper-targeted display campaigns focus on your target audience - their behaviors, motivations and physical locations - rather than the devices or platforms serving the ads. This approach helps us make sure we're serving your ads to the consumers who are most likely to become your customers anywhere, anytime.

How we do it

We start by immersing ourselves in your brand to learn more about your target audiences. During the immersion process, we also try to get a better understanding of the typical buying journeys for your customers.

But any agency can do that. Where we separate ourselves from the pack is being able to combine that research with our industry-leading targeting technologies. Most display agencies rely on generic audience segments - not us. We use unstructured data (data in its rawest form before it’s packaged into segments) to create custom audiences based on individual data elements like:

Search keywords

The products, services and topics consumers are searching for online.

Contextual keywords

The topics and keywords of the webpages consumers are visiting.

CRM data

Information from your customer relationship management (CRM) database.

OS and browser

Targeting consumers by the operating system and/or browser they're using.

Device

Targeting users based on what device - smartphone, tablet, PC, etc. - they're using.

Intent and behavior

Targeting consumers based on purchase intent determined by their online behavior.

We AMPLIFY campaigns using programmatic ad buying technology to hone in on these target audiences in real time which results in more efficient ad spending and less wasted impressions.

A note on retargeting

Mindstream Media's retargeting process is designed to keep your brand top-of-mind throughout a consumer's buying journey and inspire them to convert. We’re not just trying to build awareness among consumers that have no idea who you are. Instead, we optimize ad placements to reach the people who have already visited your site or shown interest in related products and services.

Mindstream Media's display advertising experts have decades of collective experience retargeting for our clients. We have the know-how and the skills to make sure that anyone who visits your site has the opportunity to convert in the future.

Audience optimization

Mindstream Media’s digital display campaigns optimize your audience in real-time by shifting budgets to the elements that are driving performance, and by removing budget from under-performing combinations.

We optimize display campaigns based on:

  • Search terms
  • Contextual keywords
  • CRM Data
  • IP Data
  • Dayparting/frequency/recency/pacing
  • Websites and media platforms
  • Ad position on the page

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Want to learn more?

Find out how we can AMPLIFY your display campaigns to reach target audiences and drive sales for your business.

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