Recently, we covered how programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to be a force for your business, you need to optimize your campaigns to drive the results that matter most to your brand. To make sure your brand isn’t pouring money down the drain, we … Continued
Digital display advertising
With display ads, your brand can use sophisticated targeting tactics to get relevant messages in front of the right customers at the right times on any device.
In 2018, U.S. advertisers will spend an estimated $56 billion on digital display ads. Why? Because display ads offer brands access to massive digital audiences and the ability to target specific consumers.
Digital display advertising spend (in billions) vs. internet users in the United States
Consumers are bombarded with advertising messages every day as they constantly switch between devices and media channels. With all that going on, it can be tough for brands to break through the clutter.
Digital display advertising from Mindstream Media
Our display solution helps brands get the most out of their display spend by AMPLIFYING campaigns with customized messages and innovative targeting tactics.
Mindstream Media can AMPLIFY your display ads using a variety of targeting options. We find the best performing campaigns are the ones that use a combination of the following targeting strategies:
Media and channel agnostic display campaigns
Instead of obsessing about the "where," we care a lot more about the "who." Our hyper-targeted display campaigns focus on your target audience - their behaviors, motivations and physical locations - rather than the devices or platforms serving the ads. This approach helps us make sure we're serving your ads to the consumers who are most likely to become your customers anywhere, anytime.
How we do it
We start by immersing ourselves in your brand to learn more about your target audiences. During the immersion process, we also try to get a better understanding of the typical buying journeys for your customers.
But any agency can do that. Where we separate ourselves from the pack is being able to combine that research with our industry-leading targeting technologies. Most display agencies rely on generic audience segments - not us. We use unstructured data (data in its rawest form before it’s packaged into segments) to create custom audiences based on individual data elements like:
We AMPLIFY campaigns using programmatic ad buying technology to hone in on these target audiences in real time which results in more efficient ad spending and less wasted impressions.
A note on retargeting
Mindstream Media's retargeting process is designed to keep your brand top-of-mind throughout a consumer's buying journey and inspire them to convert. We’re not just trying to build awareness among consumers that have no idea who you are. Instead, we optimize ad placements to reach the people who have already visited your site or shown interest in related products and services.
Mindstream Media's display advertising experts have decades of collective experience retargeting for our clients. We have the know-how and the skills to make sure that anyone who visits your site has the opportunity to convert in the future.
Mindstream Media’s digital display campaigns optimize your audience in real-time by shifting budgets to the elements that are driving performance, and by removing budget from under-performing combinations.
We optimize display campaigns based on:
- Search terms
- Contextual keywords
- CRM Data
- IP Data
- Websites and media platforms
- Ad position on the page
In the past, real-life human beings were solely responsible for buying and placing ads on media platforms. If that sounds incredibly inefficient to you, it’s because it was. Humans are prone to mistakes, forget things, call in sick, show up hungover, etc. Compared to machines, humans are slow and a lot less capable of handling … Continued