Media Solutions

Billboards & Signage

OOH advertising


Today's out-of-home (OOH) advertising is a lot more advanced than you'd think. OOH is a dynamic mix of billboards, digital displays, transit, street furniture, cinema and place-based media that surround consumers the majority of the time they're away from home.

The opportunity


Consumers are exposed to OOH advertising for 70 percent of the day they spend away from home. There are few other advertising formats that can compete with OOH in terms of being constantly visible and creatively versatile.

Digital billboard advertising stats

Digital billboard OOH stats

Including OOH advertising as a part of a holistic, omnichannel media mix has proven to extend reach, improve performance and drive consumers to engage with brands.

The challenge


Like any type of media, OOH advertising is fighting through a constant sea of messaging that floods consumers' peripheries every day. To make sure your messages break through the clutter, you need to develop signage that's attention-grabbing, relevant and well-designed, and place them in the areas your target audiences are likely to see them.

Billboards

  • Bulletins
  • Digital billboards
  • Junior posters
  • Wall murals

Street furniture

  • Bus shelters
  • Bus benches
  • Newsracks
  • Newsstands
  • Phone kiosks
  • Digital furniture

Transit

  • Airports
  • Buses
  • Rail/subway
  • Digital transit
  • Mobile billboards
  • Taxis/vehicles
  • Truck-side

Place-based OOH

  • Arenas/Stadiums
  • Cinema
  • Digital place-based
  • Interior place-based
  • Exterior place-based
  • Shopping malls

 

Want to learn more?

Contact Mindstream Media to find out how we can AMPLIFY your OOH advertising campaigns. 

Contact us