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Location Services

Connect with ready-to-buy consumers that have shown interest in your products and services by optimizing your brand’s presence in local search results.

Local consumers turn to search to get things done

Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.

87% of smartphone users turn to search first in moments of need.²

“Near me” related searches on Google doubled in 2016.²

76% of people who conduct a local search on their smartphone visit a physical place within a day — 28 percent of those searches resulted in a purchase.²

Challenge

The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.

Solution

Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.

Mindstream's Location Services

Data and Content Management

Our data management solution is the foundation of the value Mindstream provides to our clients. We are able to import and manage a variety of brand attributes for our clients and export that data to power a variety of initiatives, both for our Location Services solutions and other advertising campaigns.

Listings Management

This solution optimizes and distributes your local business data across every major local search platform - including local directories, search engines, map/navigation apps, social media platforms and data aggregators.

Location Pages

This local search solution builds dedicated local landing pages that directly connect potential customers to the locations that are closest to them.

Store Locators

This local SEO solution is both user and SEO friendly, helping customers find the location information they need while providing search engines easy-to-read, and properly formatted, local data.

Content related to Location Services

BIG CHANGES FOR GOOGLE SEARCH ALGORITHM

By: Malcolm Groves, Local Solutions Specialist

The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued

TESTING, TESTING…1, 2, 3

By: Heather Ottenhausen, Manager, Location Solutions

As always, Google continues to test new search features. The most recent and noteworthy include: Showing competitor ads on local business profiles Highlighting content on-site based on the search result clicked Bulk Google My Business review management Competitor Ads on Local Business Profiles One not-so-popular test Google is currently conducting is placing competitor ads on business … Continued

¹Local Search Association, 2017

²Google, 2016

How optimized is your brand’s online local presence?

If you want to find out, Mindstream Media offers free local listing audits for brands with more than 50 locations.

Contact us today