If 2019 taught us nothing else, we learned that in addition to continuous updates that shape the way search results are ranked, Google is willing to test many changes to Google My Business (GMB). This is critical since Google continues to rely heavily on GMB content for ranking signals. We’ve scoured the list of tests … Continued
Local consumers turn to search to get things done
Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.
The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.
Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.
Mindstream's Location Services
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Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued
The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued
¹Local Search Association, 2017