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Location Services

Connect with ready-to-buy consumers that have shown interest in your products and services by optimizing your brand’s presence in local search results.

Local consumers turn to search to get things done

Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.

87% of smartphone users turn to search first in moments of need.²

“Near me” related searches on Google doubled in 2016.²

76% of people who conduct a local search on their smartphone visit a physical place within a day — 28 percent of those searches resulted in a purchase.²

Challenge

The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.

Solution

Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.

Mindstream's Location Services

Data and Content Management

Our data management solution is the foundation of the value Mindstream provides to our clients. We are able to import and manage a variety of brand attributes for our clients and export that data to power a variety of initiatives, both for our Location Services solutions and other advertising campaigns.

Listings Management

This solution optimizes and distributes your local business data across every major local search platform - including local directories, search engines, map/navigation apps, social media platforms and data aggregators.

Location Pages

This local search solution builds dedicated local landing pages that directly connect potential customers to the locations that are closest to them.

Store Locators

This local SEO solution is both user and SEO friendly, helping customers find the location information they need while providing search engines easy-to-read, and properly formatted, local data.

Content related to Location Services

The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

By: Sean Flavin, Content Marketing Manager

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued

How to Crush the Local SEO Game with Optimized Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

¹Local Search Association, 2017

²Google, 2016

How optimized is your brand’s online local presence?

If you want to find out, Mindstream Media offers free local listing audits for brands with more than 50 locations.

Contact us today