Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns. This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued
Local consumers turn to search to get things done
Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.
The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.
Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.
Mindstream's Location Services
Content related to Location Services
For multi-location brands, location pages are a fundamental component of a comprehensive local search engine optimization (SEO) strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. This could be information like physical address, phone number and business hours, as well as … Continued
In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued
¹Local Search Association, 2017