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Location Services

Connect with ready-to-buy consumers that have shown interest in your products and services by optimizing your brand’s presence in local search results.

Local consumers turn to search to get things done

Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.

87% of smartphone users turn to search first in moments of need.²

“Near me” related searches on Google doubled in 2016.²

76% of people who conduct a local search on their smartphone visit a physical place within a day — 28 percent of those searches resulted in a purchase.²

Challenge

The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.

Solution

Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.

Mindstream's Location Services

Data and Content Management

Our data management solution is the foundation of the value Mindstream provides to our clients. We are able to import and manage a variety of brand attributes for our clients and export that data to power a variety of initiatives, both for our Location Services solutions and other advertising campaigns.

Listings Management

This solution optimizes and distributes your local business data across every major local search platform - including local directories, search engines, map/navigation apps, social media platforms and data aggregators.

Location Pages

This local search solution builds dedicated local landing pages that directly connect potential customers to the locations that are closest to them.

Store Locators

This local SEO solution is both user and SEO friendly, helping customers find the location information they need while providing search engines easy-to-read, and properly formatted, local data.

Content related to Location Services

Recent Posts

Top 10 Digital Marketing and Advertising Trends for Local Brands

By: Sean Flavin, Marketing Specialist

Even by digital media’s standards, 2017 was an eventful year. Buzzwords like “artificial intelligence,” “machine learning,” internet of things” and “predictive analytics” were further cemented into the lexicon of digital advertising. The Federal Communication Commission (FCC) voted to repeal net neutrality regulations. Google and Facebook weathered a string of controversies while still retaining their duopoly … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Marketing Specialist

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Sean Flavin, Marketing Specialist

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued

¹Local Search Association, 2017

²Google, 2016

How optimized is your brand’s online local presence?

If you want to find out, Mindstream Media offers free local listing audits for brands with more than 50 locations.

Contact us today