As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued
Local consumers turn to search to get things done
Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.
The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.
Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.
Mindstream's Location Services
Content related to Location Services
For multi-location brands, location pages are a fundamental component of a comprehensive local search engine optimization (SEO) strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. This could be information like physical address, phone number and business hours, as well as … Continued
¹Local Search Association, 2017