home

Location Services

Connect with ready-to-buy consumers that have shown interest in your products and services by optimizing your brand’s presence in local search results.

Local consumers turn to search to get things done

Nearly 80 percent of consumers prefer search engines as their go-to source for finding information on local products and services.¹ And, thanks to smartphones, these searches can happen anytime and anywhere, often while searchers are on the go.

87% of smartphone users turn to search first in moments of need.²

“Near me” related searches on Google doubled in 2016.²

76% of people who conduct a local search on their smartphone visit a physical place within a day — 28 percent of those searches resulted in a purchase.²

Challenge

The challenge for local businesses, especially large multi-location brands, is making sure your business information is readily available to consumers whenever and wherever they search.

Solution

Mindstream offers a customizable set of Location Services to help brands connect with ready-to-buy local consumers.

Mindstream's Location Services

Data and Content Management

Our data management solution is the foundation of the value Mindstream provides to our clients. We are able to import and manage a variety of brand attributes for our clients and export that data to power a variety of initiatives, both for our Location Services solutions and other advertising campaigns.

Listings Management

This solution optimizes and distributes your local business data across every major local search platform - including local directories, search engines, map/navigation apps, social media platforms and data aggregators.

Location Pages

This local search solution builds dedicated local landing pages that directly connect potential customers to the locations that are closest to them.

Store Locators

This local SEO solution is both user and SEO friendly, helping customers find the location information they need while providing search engines easy-to-read, and properly formatted, local data.

Content related to Location Services

Recent Blog Posts

“Near me” Searches on Google are Declining – What that Means for Local Businesses

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. However, while mobile searches for businesses continue to increase, the use of geo-modifiers has actually declined since 2015, according to Google. Over the past two years, searches for local places without the qualifier “near me” … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

3 Ways to Control Multi-location Search Competition in the Same Market – In Under 250 Words

By: Andrea Brandon, Director, Marketing

Whether from Fortune 500 brands, or the franchisees, dealers and agents along Main Street USA, we bump into this question from search advertisers a lot: “Can we prevent competing against ourselves in multi-location markets?” The answer is an unsatisfying yes and no. Completely avoiding overlapping budgets and dog-eat-dog competition among multiple locations in the same … Continued

¹Local Search Association, 2017

²Google, 2016

How optimized is your brand’s online local presence?

If you want to find out, Mindstream Media offers free local listing audits for brands with more than 50 locations.

Contact us today