In 2018, U.S. advertisers will spend an estimated $48 billion on digital display ads.¹ Why? Well, the internet offers advertisers access to massive audiences and the ability to target specific consumers.
Consumers are bombarded with advertising messages every day and are constantly switching between devices and media channels. With all that going on, it can be tough for brands to break through the clutter.
Mindstream's display solution helps brands get the most out of their display spend by delivering customized messaging to hyper-targeted audiences. Our hyper-targeted display campaigns focus on the behaviors, motivations and physical locations of your target audience to reach the right consumers with the right messages at the right times.
How we do it:
We start by building target audiences of consumers who are likely to be interested in your brand's products and services. Which is what any agency would do, but most rely on generic audience segments - not us, we use unstructured data (data in its rawest form before it’s packaged into segments) to create custom audiences based on individual data elements like:
- Operating System
- Browser Type
- CRM Data
We use programmatic ad buying technology to hone in on these target audiences in real time which results in more efficient ad spending and less wasted impressions.
Mindstream’s display campaigns have a variety of targeting options. We find the best performing campaigns are the ones that use a combination of the following targeting strategies: