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Digital Marketing Guides and Infographics from Mindstream Media

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[Infographic]: 5 Ways to Target Digital Display Campaigns Based on Consumer Intent

By: Sean Flavin, Marketing Specialist

To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior – including the searches they conduct, the content they read and the places they visit. This allows brands to deliver messages that align with consumers’ needs at each stage in the buying cycle to turn … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Marketing Specialist

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

[Guide]: 3 Strategies to Help Multi-location Brands Connect with Local Consumers

By: Sean Flavin, Marketing Specialist

From our Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. As a multi-location brand marketer, you know about the unique challenges your business faces when it comes to identifying and reaching target audiences. Not only do you have to define target audiences by demographics, behavior and intent like … Continued

[Guide]: 6 tips to unwrap the holiday season consumer buying journey

By: Sean Flavin, Marketing Specialist

It feels like the holidays start earlier every year, which means retail brands need to set their holiday marketing strategies now to help shoppers make crucial buying decisions. That’s why Mindstream put together this collection of holiday shopping trends and tips. Download our guide to learn: Six tips to help retail brands make the most … Continued

[Guide]: 3 Ways to Boost your Online Advertising with Geo-fencing

By: Sean Flavin, Marketing Specialist

From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. Let’s face it, we’re addicted to our phones. By the end of 2016, 81 percent of people in the United States over the age of 13 owned a smartphone. And, users spend more than three hours every day … Continued

[Guide]: How to Get the Most Out of Your Digital Video Advertising Campaigns

By: Sean Flavin, Marketing Specialist

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices … Continued