Defining content marketing
Content marketing can be somewhat of a hazy concept. Essentially, it’s about creating branded messaging that informs, entertains and engages, rather than interrupts. Here’s how the Content Marketing Institute puts it:
Content Marketing is owning, as opposed to renting media. It’s a marketing process to attract and retain customers by consistently creating and curating content in order to change or enhance a consumer behavior.
At Mindstream, we believe it’s not just about creating content for any audience. We design our content marketing strategies to get your brand’s message in front of the right audiences at the right time in their buying journey.
- We start by working with you to understand all the vital characteristics of your target audience, their online behavior, and the channels they spend time in.
- Then we use our proven, holistic approach to developing a strategy and plan that focuses on delivering your content to the right audience, at the right place, at the right time.
- To ensure optimal results, we work with you to define goals and success metrics to measure the effectiveness of your content marketing plan.