home

Content Marketing 101 Series from Mindstream Media

Subscribe today for new posts in our Content Marketing 101 Series and regular updates in the digital marketing industry!

How to Boost Customer Loyalty With Content Marketing

By: Sean Flavin, Content Marketing Manager

Congrats! A new customer just bought something from your brand, and guess what? You lost money. Yep, you read that right. Studies have shown that a lot of brands don’t make money on first-time buyers. In many cases, initial purchases simply recoup some of the money brands spent turning those consumers into customers.  Bain & … Continued

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content

By: Sean Flavin, Content Marketing Manager

This post originally appeared on lsainsider.com, click here to read the full post. As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to … Continued

3 Content Marketing Strategies You Need to Know to Drive Sales

By: Sean Flavin, Content Marketing Manager

The big idea: Just because a consumer has decided on a product to buy, doesn’t mean they know where or how to make the purchase. In this blog post, we’ll cover three Content Marketing strategies to help brands deliver the right information at the right time. For marketers, this is the moment we live for … Continued

How to Create Organic Content That Actually Helps Shoppers

By: Sean Flavin, Content Marketing Manager

Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands can amplify their content marketing strategy to reach people in the next stage of the consumer buying journey – consideration. Think about your last major purchase. What prompted it? How did you discover which products … Continued

How to Increase Brand Awareness With Organic Content

By: Sean Flavin, Content Marketing Manager

Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the … Continued

[Case Study]: How to Increase Social Media Engagement By Repromoting Content

By: Sean Flavin, Content Marketing Manager

Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a marketers’ quiver. But does repromoting the same piece of content really provide value and increase social media engagement? Recently, we set out to answer that very question (spoiler alert: it works). Introduction Recently, one of … Continued

Resources

How to Create Buyer Personas

Click here to download our template and get started creating buyer personas for your brand. Buyer personas are generalized representations of your brand’s ideal customers. They're designed to help you understand your target audiences’ wants, needs, goals and challenges. By leveraging that deeper understanding, your brand will be able to develop content that resonates with your ideal customers and craft unique messages for specific audience segments.