This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued
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No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued
This week, eMarketer released a study on the state of B2B Content Marketing that was packed with interesting stats for marketers. One of the study’s most significant findings was the overwhelming amount of B2B companies that currently use content marketing. B2B Content Marketing usage With almost nine in 10 B2B companies currently using content marketing, … Continued
It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued
Congrats! A new customer just bought something from your brand, and guess what? You lost money. Yep, you read that right. Studies have shown that a lot of brands don’t make money on first-time buyers. In many cases, initial purchases simply recoup some of the money brands spent turning those consumers into customers. Bain & … Continued
How to Create Buyer Personas
Click here to download our template and get started creating buyer personas for your brand. Buyer personas are generalized representations of your brand’s ideal customers. They're designed to help you understand your target audiences’ wants, needs, goals and challenges. By leveraging that deeper understanding, your brand will be able to develop content that resonates with your ideal customers and craft unique messages for specific audience segments.