The takeaway: It takes a lot of effort to create compelling blog content for your brand. To make sure those efforts don’t go to waste, your blog titles need to be as compelling as the content itself. This post provides 10 tips for creating awesome blog titles that people will actually read. For brands, blogging … Continued
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The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has … Continued
Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued
For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers. The bad … Continued
Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued
How to Create Buyer Personas
Click here to download our template and get started creating buyer personas for your brand. Buyer personas are generalized representations of your brand’s ideal customers. They're designed to help you understand your target audiences’ wants, needs, goals and challenges. By leveraging that deeper understanding, your brand will be able to develop content that resonates with your ideal customers and craft unique messages for specific audience segments.