Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued
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For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers. The bad … Continued
Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued
Welcome to the second post in our series on how brands can reach smart speaker owners. In the first post, we provided some background on smart speakers and voice search in general. In this post, we’ll start diving into specific strategies brands can employ to connect with smart speaker users. Make sure to catch the rest … Continued
Why does your brand need to create a blog? Consumers face a daily onslaught of branded messaging – TV commercials, billboards, radio spots, search ads, display banners, sponsored social posts, etc. Studies show that consumers see up to 10,000 brand messages a day. On top of that, the internet is cluttered with all types of other … Continued
How to Create Buyer Personas
Click here to download our template and get started creating buyer personas for your brand. Buyer personas are generalized representations of your brand’s ideal customers. They're designed to help you understand your target audiences’ wants, needs, goals and challenges. By leveraging that deeper understanding, your brand will be able to develop content that resonates with your ideal customers and craft unique messages for specific audience segments.