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White Papers

Six tips to unwrap the holiday season consumer buying journey

By: Sean Flavin, Marketing Specialist

It feels like the holidays start earlier every year, which means retail brands need to set their holiday marketing strategies now to help shoppers make crucial buying decisions. That’s why Mindstream put together this collection of holiday shopping trends and tips. Download our guide to learn: Six tips to help retail brands make the most … Continued

Three ways to boost your online advertising with Geo-fencing

By: Sean Flavin, Marketing Specialist

From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. Let’s face it, we’re addicted to our phones. By the end of 2016, 81 percent of people in the United States over the age of 13 owned a smartphone. And, users spend more than three hours every day … Continued

[Guide]: 5 steps to optimize your brand’s presence for local searches on Google

By: Sean Flavin, Marketing Specialist

Helping businesses connect with local consumers A guide for optimizing your brand’s presence in Google search results On average, Google handles more than 3.5 billion searches globally every day. And, thanks to smartphones and other connected mobile devices, consumers are able to conduct these searches from anywhere. This guide offers some useful tips to help … Continued

[White Paper] How to Get the Most Out of Your Digital Video Advertising Campaigns

By: Sean Flavin, Marketing Specialist

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices … Continued