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Video advertising

Top Announcements for Advertisers from Google Marketing Live

By: Sean Flavin, Content Marketing Manager

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

By: Sean Flavin, Content Marketing Manager

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials.  But, things have changed. Video content remains … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

[Guide]: How to Get the Most Out of Your Digital Video Advertising Campaigns

By: Sean Flavin, Content Marketing Manager

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices … Continued