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Video advertising

The Connected TV Battle – A Song of Traditional and Digital Media

By: Mindstream Media Group, Marketing and Media Agency

Recently, we kicked off our connected TV series with a look at the convergence of digital and linear models. In this post, we’ll take a deep dive into the digital landscape by looking at the growth of connected TV audiences and the major OTT services vying for viewers’ attention.  It’s been nearly a fortnight since … Continued

What You Need to Know About Native Advertising

By: Brandi Fulk, Director, Business Development

Let’s talk about a massive advertising opportunity that has been flying under the radar for a lot of advertisers. It’s not that advertisers have ignored this opportunity, it’s more that they don’t really understand it. The opportunity I’m talking about is native advertising – a misunderstood format with serious potential for brands.  In 2019, U.S. … Continued

What You Need to Know Before Advertising on YouTube

By: Andrea Brandon, Vice President, Marketing & Creative Services

This post originally appeared on franchising.com, click here to read the full post. Social media advertising on sites like Facebook has become a common strategic play for franchisors, who are seeing both brand awareness and lead generation campaigns work well there. But for individual franchisees, buying social ads — let alone video advertising — it … Continued

How Livestream Video Can Strengthen Your Digital Marketing Strategy

By: Amanda Peterson, Guest Contributor

Digital marketing is a fast-paced, dynamic landscape that continues to evolve as technology creates new digital trends. In this evolving landscape, the big question is always “what will be the next big thing in digital marketing?” A trend experiencing major growth currently is livestream video. It’s expanding to almost all business sectors with a presence … Continued

Mindstream Media named to early list of Snapchat Certified Partners

By: Andrea Brandon, Vice President, Marketing & Creative Services

Mindstream Media, a locally-focused, national agency became one of less than 100 Snapchat Certified Partners globally, as it increasingly incorporates Snapchat into advertiser strategies. Certification criteria for the program include: Demonstration of Snapchat advertising knowledge through successful completion of agency team training and assessments. Demonstration of campaign expertise by meeting ad spend requirements. Undergoing continuous training … Continued

Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

By: Mindstream Media Group, Marketing and Media Agency

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns.  This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing  Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued

Top Announcements for Advertisers from Google Marketing Live

By: Mindstream Media Group, Marketing and Media Agency

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

By: Mindstream Media Group, Marketing and Media Agency

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials.  But, things have changed. Video content remains … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Mindstream Media Group, Marketing and Media Agency

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

[Guide]: How to Get the Most Out of Your Digital Video Advertising Campaigns

By: Mindstream Media Group, Marketing and Media Agency

Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices … Continued