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The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

Google Increases Daily Spending Limits for AdWords Accounts – Here’s What That Means for Advertisers

By: Adam de Jong, Director, Search Marketing

Google AdWords now allows advertisers to spend twice their daily budget on high-volume days. If that has you wondering what the point of a spending limit is if it doesn’t really limit your spending, don’t worry; Mindstream Media’s Director of Search Marketing, Adam de Jong, is here to answer the most pressing questions surrounding the move.  … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

Reaching Millennials with Digital Advertising

By: Sean Flavin, Marketing Specialist

A Throwback Top Stats of the Week  In our May 2015 edition, we examined how Millennials consume digital media and provided a few solutions to help advertisers reach young adults. Defining “Millennial” It can be difficult to accurately describe the term “millennial.” The tangible parameters are easy enough to define – a millennial is generally … Continued