July 14, 2019
Prime Day is here! This 48-hour sales event of summer is primed (see what I did there?) to eclipse past years’ sales and outshine Black Friday. As a consumer and marketer, I’m eager to explore both sides of the coin, and of course, add everything to my Amazon cart. Let’s dive in. Prime Day for … Continued
February 22, 2019
The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued
July 10, 2018
Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.
June 28, 2018
Mindstream Media, a national marketing agency, announced its merger with Memphis-based sister agency, AdStaff Media, to create a full-service agency doubling the size of the two organizations. AdStaff brings nearly 20 years of traditional media strategy and placement in television, radio, newspaper, out of home, magazines and sporting events for brands such as Subway, Ultimate … Continued
May 31, 2018
Earlier this year, Facebook CEO Mark Zuckerberg put out a statement that caused quite a bit of concern among businesses hoping to use his platform to reach consumers. Zuckerberg updated the mandate of Facebook’s product team to focus less on helping users find relevant content and more on providing meaningful social interactions. Translation: Facebook users will see … Continued