February 12, 2019
Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands can amplify their content marketing strategy to reach people in the next stage of the consumer buying journey – consideration. Think about your last major purchase. What prompted it? How did you discover which products … Continued
July 10, 2018
Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.
June 28, 2018
Mindstream Media, a national marketing agency, announced its merger with Memphis-based sister agency, AdStaff Media, to create a full-service agency doubling the size of the two organizations. AdStaff brings nearly 20 years of traditional media strategy and placement in television, radio, newspaper, out of home, magazines and sporting events for brands such as Subway, Ultimate … Continued
May 31, 2018
Earlier this year, Facebook CEO Mark Zuckerberg put out a statement that caused quite a bit of concern among businesses hoping to use his platform to reach consumers. Zuckerberg updated the mandate of Facebook’s product team to focus less on helping users find relevant content and more on providing meaningful social interactions. Translation: Facebook users will see … Continued