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SMX Recap: Emerging Local Search Trends You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued

[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations

By: Mindstream Media, Marketing and Media Agency

Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.

Traditional Media Group Adstaff Merges with Digital Agency Mindstream Media

By: Mindstream Media, Marketing and Media Agency

Mindstream Media, a national marketing agency, announced its merger with Memphis-based sister agency, AdStaff Media, to create a full-service agency doubling the size of the two organizations. AdStaff brings nearly 20 years of traditional media strategy and placement in television, radio, newspaper, out of home, magazines and sporting events for brands such as Subway, Ultimate … Continued

How Brands can Combat the Drop in Facebook Organic Reach

By: Sean Flavin, Content Marketing Manager

Earlier this year, Facebook CEO Mark Zuckerberg put out a statement that caused quite a bit of concern among businesses¬†hoping to use his platform to reach consumers. Zuckerberg updated¬†the mandate of Facebook’s product team to focus less on helping users find relevant content and more on providing meaningful social interactions. Translation: Facebook users will see … Continued