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Social Media

Beyond Millennials: How to Market to Generation Z

By: Lisa Wytrwal, Marketing Specialist

As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. And, it’s difficult to go anywhere without hearing about Millennials and their effect on the marketing industry. But what about the generation after Millennials, Gen Z – people born from the mid-1990s to 2012? Who … Continued

Second Screen Advertising: Friend or Foe?

By: Andrea Brandon, Vice President, Marketing & Creative Services

For nearly a decade, marketers have been talking about the effect of the second screen on media consumption and advertising. As is often the case with change, fear hit early, and doubt was cast on the consumer’s ability to engage with primary content funded by ad dollars, and second screens were largely seen as distractions. … Continued

Advertising to Smartphone Addicts: How to Get Attention from Teenage Consumers

By: Andrea Brandon, Vice President, Marketing & Creative Services

Parents don’t hold back when asked if their teenagers spend too much time on their phones. They have good reason. According to a 2018 USC Anneberg study on media, 78 percent of teens check their devices at least once hourly and almost half of have a phone in-hand within five minutes of waking up. This … Continued

Celebrating Social Media Day with a Toast to GIFs, Memes and Emojis

By: Mindstream Media, Marketing and Media Agency

June 30th is Social Media Day! Mashable launched the holiday in 2010 (and then disowned it to give everyone control of the day last year) as a way to recognize and celebrate social media’s impact on global communication. And for marketers, communication is really what social media is all about, right? Social media allows us … Continued

How To Make Sure Your Agency Is Running Your Facebook Ad Campaigns For Success

By: Adrian Huth, Director of Paid Media

It’s never been easier for brands to pay to get advertising messages out on Facebook (or any other online platform). Facebook ad campaigns are simple to set up, relatively inexpensive and increasingly user-friendly. The good news here is that pretty much anyone can manage a Facebook ad campaign. The bad news is that pretty much … Continued

3 Sure-fire Reasons Why Multi-unit Brands Need Facebook Advertising

By: Mindstream Media, Marketing and Media Agency

The takeaway: Facebook advertising campaigns offer multi-location brands plenty of opportunities to reach the right local customers. If you’re not currently advertising on Facebook, read this post to find out what you’re missing. According to the company’s internal data, Facebook has more than 2.3 billion monthly active users. I think we can all agree, that’s … Continued

What You Need to Know About Native Advertising

By: Brandi Fulk, Director, Business Development

Let’s talk about a massive advertising opportunity that has been flying under the radar for a lot of advertisers. It’s not that advertisers have ignored this opportunity, it’s more that they don’t really understand it. The opportunity I’m talking about is native advertising – a misunderstood format with serious potential for brands.  In 2019, U.S. … Continued