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Social Media

Picture This: Best Practices for Sharing Images on Social Media

By: Carrie Thompson, Marketing Specialist

Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose … Continued

5 Reasons to be Stoked About Snapchat Advertising

By: Charles Ackley, Paid Media Specialist

Mindstream is very excited about becoming a certified Snapchat partner. We’re looking forward to leveraging the platform’s projected user growth and its ability to capture differentiated audiences not found on Facebook and YouTube. While it may be early on in our partnership, we’re already seeing the benefits of Snapchat advertising and are excited to share these … Continued

Everything You Need to Know About Facebook’s New First-Party Cookie Option

By: Andy Lau, Paid Media Specialist

Facebook is introducing a new way for advertisers to learn more about consumers, including those using Apple’s Safari browser (an option that wasn’t previously available). On Oct. 24, Facebook will begin offering advertisers a first-party cookie option within the Facebook pixel. “Up until now, Facebook has used its pixel — powered by third-party cookies — … Continued

Mindstream Media named to early list of Snapchat Certified Partners

By: Andrea Brandon, Vice President, Marketing & Creative Services

Mindstream Media, a locally-focused, national agency became one of less than 100 Snapchat Certified Partners globally, as it increasingly incorporates Snapchat into advertiser strategies. Certification criteria for the program include: Demonstration of Snapchat advertising knowledge through successful completion of agency team training and assessments. Demonstration of campaign expertise by meeting ad spend requirements. Undergoing continuous training … Continued

Understanding Millennials: How Social Media Drives Buying Decisions

By: Andrea Brandon, Vice President, Marketing & Creative Services

Franchisees and franchisors are increasingly aware of social media’s influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers. The trick is to understand how this demographic responds positively to social media–because while they are heavy social media users, they have distinct opinions on social content and application. … Continued

Sports and the Second Screen: Implications for Advertisers

By: Lisa Wytrwal, Marketing Specialist

For the sports fan, it’s becoming increasingly difficult to passively sit on the couch and just watch the game. The ubiquity of internet-connected devices along with the multitude of media channels available at fans’ fingertips has led to a multi-screen, interactive experience. Fans are now enhancing their TV-watching with a second screen (and sometimes more) … Continued

Beyond Millennials: How to Market to Generation Z

By: Lisa Wytrwal, Marketing Specialist

As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. And, it’s difficult to go anywhere without hearing about Millennials and their effect on the marketing industry. But what about the generation after Millennials, Gen Z – people born from the mid-1990s to 2012? Who … Continued