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10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

What Happened? Everything You Need to Know About the Facebook Cambridge Analytica Data Scandal

By: Bailey Bosson, Director, Media Services

What going on? The New York Times and The Observer of London made waves on both sides of the Atlantic this month with reports that Cambridge Analytica, a political data firm, illegitimately accessed the profiles of 50 million Facebook users to influence political advertising during the 2016 presidential campaign. The reports claimed that Cambridge Analytica also influenced … Continued

Artificial Intelligence, Marketing and How They Work Together

By: Shawna Ford, Marketing Coordinator

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

Tell Your Brand Story to Millennials on Instagram and Snapchat

By: Shawna Ford, Marketing Coordinator

As of 2015, Millennials are the largest living generation in the United States. The generation doesn’t currently match its money to its population numbers, however. They hold only about one-sixth of the country’s wealth, but that will be changing quickly in the coming years. By 2025, when Millennials will account for 75 percent of the … Continued

Selling to Millennials: 4 Tips to Connect Using Unpaid Posts

By: Shawna Ford, Marketing Coordinator

How to sell to Millennials has become a major discussion in recent years. They’re not instantly loyal to products or companies they like. They have a significant amount of purchasing power ($200 billion according to U.S. Chamber of Commerce), but they also have a lot of debt and the tendency to eschew traditional purchases or adulthood milestones such … Continued

Advertising to Teens: How brands Can Connect with a Generation that’s Always on Their Phones.

By: Shawna Ford, Marketing Coordinator

Ask any parent and they’ll tell you, teens are almost always on their phones. According to a June YouGov survey, 53 percent of teen internet users said they couldn’t go more than a day without their smartphones. The question marketers need to be asking is, “What are teens doing while on their phones?” To try … Continued

Snapchat Goes All In On Local Advertising

By: Sean Flavin, Content Marketing Manager

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point last week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has … Continued

[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

By: Mindstream Media, Marketing and Media Agency

Background: GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, wanted to increase in-store sales of Verizon Wireless-backed devices and service plans during the 2016 holiday season.

What the Latest LinkedIn Changes Mean for Marketers and Business Owners

By: Shawna Ford, Marketing Coordinator

If it’s been a while since you’ve checked your LinkedIn account, you may notice some drastic changes the next time you log in. After being acquired by Microsoft last year, the social media platform for professionals decided to continue to shake things up in 2017 by unveiling the most dramatic redesign in the platform’s decade-and-a-half … Continued