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Social Media

Mindstream Media named to early list of Snapchat Certified Partners

By: Andrea Brandon, Vice President, Marketing & Creative Services

Mindstream Media, a locally-focused, national agency became one of less than 100 Snapchat Certified Partners globally, as it increasingly incorporates Snapchat into advertiser strategies. Certification criteria for the program include: Demonstration of Snapchat advertising knowledge through successful completion of agency team training and assessments. Demonstration of campaign expertise by meeting ad spend requirements. Undergoing continuous training … Continued

Understanding Millennials: How Social Media Drives Buying Decisions

By: Andrea Brandon, Vice President, Marketing & Creative Services

Franchisees and franchisors are increasingly aware of social media’s influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers. The trick is to understand how this demographic responds positively to social media–because while they are heavy social media users, they have distinct opinions on social content and application. … Continued

Sports and the Second Screen: Implications for Advertisers

By: Lisa Wytrwal, Marketing Specialist

For the sports fan, it’s becoming increasingly difficult to passively sit on the couch and just watch the game. The ubiquity of internet-connected devices along with the multitude of media channels available at fans’ fingertips has led to a multi-screen, interactive experience. Fans are now enhancing their TV-watching with a second screen (and sometimes more) … Continued

Beyond Millennials: How to Market to Generation Z

By: Lisa Wytrwal, Marketing Specialist

As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. And, it’s difficult to go anywhere without hearing about Millennials and their effect on the marketing industry. But what about the generation after Millennials, Gen Z – people born from the mid-1990s to 2012? Who … Continued

Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

By: Mindstream Media, Marketing and Media Agency

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns.  This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing  Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Mindstream Media, Marketing and Media Agency

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued