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Social Media

Snapchat Goes All In On Local Advertising

By: Sean Flavin, Marketing Specialist

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point last week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has … Continued

[Case Study]: GoWireless partners with Mindstream, boosts in-store sales with Facebook Offers

By: Mindstream Media, Staff

GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, wanted to increase in-store sales of Verizon Wireless-backed devices and service plans during the 2016 holiday season. The brand partnered with Mindstream Media to develop a campaign to encourage people to claim Facebook Offers to purchase a new phone or a … Continued

What the Latest LinkedIn Changes Mean for Marketers and Business Owners

By: Shawna Ford, Marketing Coordinator

If it’s been a while since you’ve checked your LinkedIn account, you may notice some drastic changes the next time you log in. After being acquired by Microsoft last year, the social media platform for professionals decided to continue to shake things up in 2017 by unveiling the most dramatic redesign in the platform’s decade-and-a-half … Continued

Tips For Building Social Media Campaigns That Actually Work

By: Shawna Ford, Marketing Coordinator

It seems, at times, that everyone is on social media every free moment they have. While that may be a bit of an exaggeration, it’s not far off. Nearly 70 percent of U.S. adults now use at least one social media site, according to the Pew Internet 2016 Media Fact Sheet. Plus, 76 percent of … Continued

[Webinar] How Social Ads Can Transform Your Brand

By: Mindstream Media, Staff

A social media presence is no longer a complementary piece that’s nice for brands to have, it’s an essential component of a holistic marketing strategy. In 2017, 70 percent of internet users and 60 percent of the population in the United States will be on at least one social media platform, according to eMarketer.   … Continued