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SEO

Breaking Down the Periodic Table of SEO for Multi-location Brands

By: Sean Flavin, Content Marketing Manager

This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued

[Case Study]: Mindstream Media Drives 14% Lift in Organic Traffic for The UPS Store

By: Mindstream Media, Marketing and Media Agency

No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued

The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

By: Sean Flavin, Content Marketing Manager

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued

5 Voice Search Optimization Strategies You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued

How to Crush the Local SEO Game with Optimized Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

How to Conduct a High-level SEO Audit (and Why You Need To)

By: Mindstream Media, Marketing and Media Agency

A holistic search engine optimization (SEO) strategy is one of the most effective ways to make sure consumers can find your brand online. As we explained in part one of our SEO series this week, optimizing a website for search results requires analyzing, adding and improving hundreds of factors that determine the site’s health, relevance and … Continued

10 Reasons Why Your Brand Needs a More Competitive SEO Strategy

By: Mindstream Media, Marketing and Media Agency

Online search has become an essential part of our everyday lives. We use search to find driving directions to nearby locations, figure out the answers that are just beyond our reach (like remembering that one actor from that movie, you know, the one guy?) and research the products we want to buy. For brands, that … Continued

SEO Fundamentals: What is SEO and How Does It Work?

By: Mindstream Media, Marketing and Media Agency

If your brand operates online in any way, it’s important to have a search engine optimization (SEO) strategy to make sure consumers can find and navigate your website. But the truth is, while pretty much every brand has an online presence, many still haven’t implemented a holistic SEO strategy. A big part of the problem … Continued

3 Content Marketing Strategies You Need to Know to Drive Sales

By: Sean Flavin, Content Marketing Manager

The big idea: Just because a consumer has decided on a product to buy, doesn’t mean they know where or how to make the purchase. In this blog post, we’ll cover three Content Marketing strategies to help brands deliver the right information at the right time. For marketers, this is the moment we live for … Continued