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SEO

Voice Search Optimization: How Local Brands Can Connect with Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

For local brands, voice search optimization is quickly becoming a necessary component of a holistic search engine optimization (SEO) strategy. According to BrightLocal’s 2018 Voice Search for Local Business Study, just 18 percent of consumers have used smart speakers for local voice searches. However, among consumers who own a smart speaker, more than three-fourths use the device … Continued

Technical SEO Strategies to Boost Your Ranking in Smart Speaker Searches

By: Sean Flavin, Content Marketing Manager

Voice search results, especially those conducted on smart speakers, are extremely competitive. Unlike mobile or desktop results, voice searches on smart speakers only serve up one result – i.e., “Position Zero.” To paraphrase the great Ricky Bobby: for smart speaker searches, “if you ain’t first, you’re last.” In this winner-takes-all playing field, your brand needs to … Continued

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued

6 Important Factors for Ranking in Voice Search Results on Google Home

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Voice-enabled speakers like the Google Home and Amazon’s Echo are becoming a major part of more and more consumers’ everyday lives. The number of smart speaker owners is expected to triple between 2016 and the end of this year, according to eMarketer. And, 50 percent of smart speaker owners use their device at least daily, according to Technalysis … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

[Case Study]: Mindstream improves organic traffic by 179 percent for online nutrition retailer

By: Mindstream Media, Staff

Background Healthy Goods is an online nutritional supplement retailer and healthy lifestyle blog. Our goal: Healthy Goods wanted us to help them increase organic traffic and sales throughout Healthy Goods’ website. After a comprehensive search engine optimization (SEO) audit of the Healthy Goods site, we determined they’d been hit by several Google penalties that had adversely … Continued

The Latest from Google: June 2017

By: Carolina Erke, Sr. Marketing Specialist

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways to deliver relevant and seamless experiences. This is partly because people expect it. More and more people look to digital to have everything they need at any given moment. At last month’s Google Marketing Next … Continued

Do Keywords Still Matter For SEO?

By: Mindstream Media, Staff

Search engine optimization (SEO) sure has come a long way since the days of keyword stuffing, DMOZ  and PageRank when the presence and prominence of keywords within a webpage’s content could have a significant impact on its ranking in search results. Keywords and content are still inherent parts of SEO. But, as search engines get better … Continued

[Guide]: 5 steps to optimize your brand’s presence for local searches on Google

By: Sean Flavin, Content Marketing Manager

Helping businesses connect with local consumers A guide for optimizing your brand’s presence in Google search results On average, Google handles more than 3.5 billion searches globally every day. And, thanks to smartphones and other connected mobile devices, consumers are able to conduct these searches from anywhere. This guide offers some useful tips to help … Continued

Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Local Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued