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SEO

How to Increase Brand Awareness With Organic Content

By: Sean Flavin, Content Marketing Manager

Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the … Continued

Three Ways Personalization is Shaping Organic Search

By: Malcolm Groves, Local Solutions Specialist

The new year is in full swing and with it comes plenty of exciting changes in organic search marketing along with big expectations for digital marketers. One of the most significant search trends in 2019 is personalization – i.e., consumers’ desire to find the specific information they need as they research buying decisions.  To help … Continued

How to Identify Blog Topics People Will Actually Want To Read

By: Sean Flavin, Content Marketing Manager

The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has … Continued

How Featured Snippets Help You Conquer Google’s Search Results

By: Sean Flavin, Content Marketing Manager

Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued

10 of the Best Free Tools to Help You Produce Killer Online Content

By: Sean Flavin, Content Marketing Manager

For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers.  The bad … Continued

Google Celebrates 20th Anniversary By Introducing 3 Fundamental Shifts in Search

By: Malcolm Groves, Local Solutions Specialist

During the 20th anniversary of Google’s Future of Search event in September, their Vice President of Search, Ben Gomes, introduced three fundamental shifts in how the company thinks about search. From answers to journeys: Google is bringing new features to Search to help searchers resume tasks where they left off and learn new interests and hobbies. From … Continued

Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

By: Mindstream Media, Marketing and Media Agency

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns.  This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing  Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued

How to Dominate Local SEO by Optimizing Your Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local search engine optimization (SEO) strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. This could be information like physical address, phone number and business hours, as well as … Continued

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued

Technical SEO Strategies to Boost Your Ranking in Smart Speaker Searches

By: Sean Flavin, Content Marketing Manager

This is the third post in our series detailing how brands can connect with smart speaker users. If you haven’t already, check out Part 1 of the series for an introduction to smart speakers and voice search, and Part 2 to learn how brands can use content marketing to reach voice searchers. Voice search results, especially … Continued