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SEO

Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

By: Mindstream Media, Marketing and Media Agency

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns.  This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing  Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued

How to Dominate Local SEO by Optimizing Your Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local search engine optimization (SEO) strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. This could be information like physical address, phone number and business hours, as well as … Continued

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued

Technical SEO Strategies to Boost Your Ranking in Smart Speaker Searches

By: Sean Flavin, Content Marketing Manager

This is the third post in our series detailing how brands can connect with smart speaker users. If you haven’t already, check out Part 1 of the series for an introduction to smart speakers and voice search, and Part 2 to learn how brands can use content marketing to reach voice searchers. Voice search results, especially … Continued

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued

6 Important Factors for Ranking in Voice Search Results on Google Home

By: Heather Ottenhausen, Team Leader - Local Solutions

Voice-enabled speakers like the Google Home and Amazon’s Echo are becoming a major part of more and more consumers’ everyday lives. The number of smart speaker owners is expected to triple between 2016 and the end of this year, according to eMarketer. And, 50 percent of smart speaker owners use their device at least daily, according to Technalysis … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

[Case Study]: Mindstream Improves Organic Traffic by 179 Percent for Online Nutrition Retailer

By: Mindstream Media, Marketing and Media Agency

Background: Healthy Goods is an online nutritional supplement retailer and healthy lifestyle blog that turned to Mindstream Media for strategies to help them drive traffic to their website. 

The Latest from Google: June 2017

By: Mindstream Media, Marketing and Media Agency

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways to deliver relevant and seamless experiences. This is partly because people expect it. More and more people look to digital to have everything they need at any given moment. At last month’s Google Marketing Next … Continued

Do Keywords Still Matter For SEO?

By: Mindstream Media, Marketing and Media Agency

Search engine optimization (SEO) sure has come a long way since the days of keyword stuffing, DMOZ  and PageRank when the presence and prominence of keywords within a webpage’s content could have a significant impact on its ranking in search results. Keywords and content are still inherent parts of SEO. But, as search engines get better … Continued