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CONFIRMED: NOVEMBER 2019 GOOGLE ALGORITHM UPDATE BASED ON NEURAL MATCHING

By: Heather Ottenhausen, Manager, Location Solutions

Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued

BIG CHANGES FOR GOOGLE SEARCH ALGORITHM

By: Malcolm Groves, Local Solutions Specialist

The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued

TESTING, TESTING…1, 2, 3

By: Heather Ottenhausen, Manager, Location Solutions

As always, Google continues to test new search features. The most recent and noteworthy include: Showing competitor ads on local business profiles Highlighting content on-site based on the search result clicked Bulk Google My Business review management Competitor Ads on Local Business Profiles One not-so-popular test Google is currently conducting is placing competitor ads on business … Continued

Breaking Down the Periodic Table of SEO for Multi-location Brands

By: Mindstream Media Group, Marketing and Media Agency

This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued

[Case Study]: Mindstream Media Drives 14% Lift in Organic Traffic for The UPS Store

By: Mindstream Media Group, Marketing and Media Agency

No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued

The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

By: Mindstream Media Group, Marketing and Media Agency

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued

5 Voice Search Optimization Strategies You Need to Know

By: Heather Ottenhausen, Manager, Location Solutions

Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued

How to Crush the Local SEO Game with Optimized Location Pages

By: Mindstream Media Group, Marketing and Media Agency

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Location Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

How to Conduct a High-level SEO Audit (and Why You Need To)

By: Mindstream Media Group, Marketing and Media Agency

A holistic search engine optimization (SEO) strategy is one of the most effective ways to make sure consumers can find your brand online. As we explained in part one of our SEO series this week, optimizing a website for search results requires analyzing, adding and improving hundreds of factors that determine the site’s health, relevance and … Continued