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Pay-per-call

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Marketing Specialist

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

Marketers: Stop Ignoring Easy Money

By: Andrea Brandon, Director, Marketing

Just about half of marketers don’t include phone numbers on landing pages, search ads or in content efforts, according to Invoca. That would fine if it wasn’t for the fact that consumers want more than chatbots and blank forms to connect through, especially on mobile phones. Add to the equation that Invoca also claims calls … Continued