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Paid Search

BIG CHANGES FOR GOOGLE SEARCH ALGORITHM

By: Malcolm Groves, Local Solutions Specialist

The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued

[Video]: Paid Search Account Audits

By: Mindstream Media Group, Marketing and Media Agency

A paid search account audit by Mindstream Media evaluates a variety of components and projects the potential increase to the bottom line of your business.

[INFOGRAPHIC] – 17 QUESTIONS TO HELP DECIDE IF NOW IS THE RIGHT TIME FOR THAT REVIEW

By: Mindstream Media Group, Marketing and Media Agency

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

Google Says Goodbye to Average Position

By: Carrie Thompson, Marketing Specialist

The old saying that the only thing constant is change certainly rings true in search advertising. Between frequent algorithm updates, modifications to ad formats and the introduction of new products, features and tools, Google keeps search marketers on their toes. Earlier this year the search giant announced it would be removing the Average Position metric … Continued

Google Updates Travel Features

By: Andrea Brandon, Vice President, Marketing & Creative Services

Google wants to be the first and last place you go for Labor Day travel planning—and for every day travel planning. The search giant previously said goodbye to the Google Trips app and moved travel booking to Google Travel. Now, Google has announced more features for its Travel product, adding to the depth of capabilities … Continued

[Video]: Amplifying Value with Vendor Partnerships

By: Mindstream Media Group, Marketing and Media Agency

Crushing the media game for our clients every day isn’t easy. Our VP of Marketing & Creative, Andrea Brandon, explains how our partnerships help us get it done.    

Manual vs. Automated Bidding Strategies – Which is Best for Your Google Ads Campaigns?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way and streamline those efforts as much as possible, which is why Google has developed automated bidding strategies to help you manage your paid search ad campaigns.  Google touts automated bidding … Continued

17 Questions to Ask When You Think it’s Time to Hire a New Paid Search Agency

By: Adrian Huth, Director of Paid Media

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

By: Mindstream Media Group, Marketing and Media Agency

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued