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Paid Search

[INFOGRAPHIC] – 17 QUESTIONS TO HELP DECIDE IF NOW IS THE RIGHT TIME FOR THAT REVIEW

By: Mindstream Media, Marketing and Media Agency

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

Google Says Goodbye to Average Position

By: Carrie Thompson, Marketing Specialist

The old saying that the only thing constant is change certainly rings true in search advertising. Between frequent algorithm updates, modifications to ad formats and the introduction of new products, features and tools, Google keeps search marketers on their toes. Earlier this year the search giant announced it would be removing the Average Position metric … Continued

Google Updates Travel Features

By: Andrea Brandon, Vice President, Marketing & Creative Services

Google wants to be the first and last place you go for Labor Day travel planning—and for every day travel planning. The search giant previously said goodbye to the Google Trips app and moved travel booking to Google Travel. Now, Google has announced more features for its Travel product, adding to the depth of capabilities … Continued

Manual vs. Automated Bidding Strategies – Which is Best for Your Google Ads Campaigns?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way and streamline those efforts as much as possible, which is why Google has developed automated bidding strategies to help you manage your paid search ad campaigns.  Google touts automated bidding … Continued

17 Questions to Ask When You Think it’s Time to Hire a New Paid Search Agency

By: Adrian Huth, Director of Paid Media

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

By: Mindstream Media, Marketing and Media Agency

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued

Google Search Campaigns: 5 Top Questions from Advertisers

By: Lisa Wytrwal, Marketing Specialist

Understandably, advertisers have a lot of questions about their Google search campaigns. One of the biggest questions we get from advertisers is “Why can’t I find myself on Google?” In this article, we’ll explore this, plus a few other top questions as an introduction to Google search advertising campaigns. No. 1: Why can’t I find … Continued

Top Announcements for Advertisers from Google Marketing Live

By: Mindstream Media, Marketing and Media Agency

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued

The Latest from Google – Goodbye Google AdWords; Hello Google Ads

By: Lisa Wytrwal, Marketing Specialist

If you’re a business owner, marketing professional or let’s be honest, anyone who has taken a breath, you’ve likely heard of Google AdWords. After operating under that name for 18 years, the Google service that’s enabled brands to reach online consumers with paid search ads has rebranded to a simpler moniker – Google Ads.