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Paid Search

Top Announcements for Advertisers from Google Marketing Live

By: Sean Flavin, Content Marketing Manager

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued

The Latest from Google – Goodbye Google AdWords; Hello Google Ads

By: Lisa Wytrwal, Marketing Specialist

If you’re a business owner, marketing professional or let’s be honest, anyone who has taken a breath, you’ve likely heard of Google AdWords. After operating under that name for 18 years, the Google service that’s enabled brands to reach online consumers with paid search ads has rebranded to a simpler moniker – Google Ads.

10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

20 Questions to Ask When You Think it’s Time to Hire a New Paid Search Agency

By: Adrian Huth, Director of Search Marketing

Ever get a funny feeling that your brand’s Google AdWords campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

Automated vs. Manual AdWords Bidding – Which Strategy is Right for Your Brand?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way. Which is why Google has developed automated bidding strategies to help you manage AdWords campaigns. Google touts automated AdWords bidding as a great solution for advertisers who want “to save time managing bids … Continued

Artificial Intelligence, Marketing and How They Work Together

By: Shawna Ford, Marketing Coordinator

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

[Case Study]: BrightStar Care – A Search Marketing Success Story

By: Mindstream Media, Marketing and Media Agency

Background: BrightStar Care came to us with a very simple, but very common, marketing challenge – how do we leverage corporate digital advertising efforts to drive growth at the local level?

The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

Why Higher Costs-per-click Can Be a Good Thing for Google AdWords Campaigns

By: Marissa Fernandez, Associate SEM Specialist

In AdWords, a major benefit for advertisers is that Google charges when a searcher actually clicks on an ad, not just when an ad is served (i.e., an impression). Here’s how it works: when a user enters a search, advertisers bid for the right to show up in the results based on how much they’re willing to pay … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Content Marketing Manager

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued