The Evolution of Out-of-Home Advertising

By: Lisa Wytrwal, Marketing Specialist

When someone mentions out-of-home (OOH) advertising, what comes to mind? Your initial thought is probably a billboard alongside a busy road, which is where out-of-home began, back in the early 1800s. Since then, however, this advertising medium has evolved into much more than a static printed large-format sign. Advances in OOH capabilities – including targeting, … Continued