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Local Search

Top 5 takeaways from Moz’s 2018 Local Search Ranking Factors

By: Heather Ottenhausen, Team Leader - Local Solutions

Moz recently released its annual Local Search Ranking Factors survey covering a broad range of topics including Google My Business signals, local reviews, links, citations and much more. To develop the results, Moz surveyed top local SEO practitioners. The respondents offered their thoughts on what they considered to be the most influential factors determining Google’s local … Continued

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

By: Sean Flavin, Content Marketing Manager

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued

Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

By: Mindstream Media, Marketing and Media Agency

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns.  This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing  Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued

How to Dominate Local SEO by Optimizing Your Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local search engine optimization (SEO) strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. This could be information like physical address, phone number and business hours, as well as … Continued

What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Team Leader - Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Heather Ottenhausen, Team Leader - Local Solutions

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Mindstream Media, Marketing and Media Agency

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

New Study Highlights the Importance of a Strong Online Presence for Local Brands

By: Sean Flavin, Content Marketing Manager

For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study.  To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The … Continued

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued