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Local Search

TL;DR – The Latest Marketing and Advertising News from Google, Facebook and More

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? Think we … Continued

Voice Search Optimization: How Local Brands Can Connect with Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

For local brands, voice search optimization is quickly becoming a necessary component of a holistic search engine optimization (SEO) strategy. According to BrightLocal’s 2018 Voice Search for Local Business Study, just 18 percent of consumers have used smart speakers for local voice searches. However, among consumers who own a smart speaker, more than three-fourths use the device … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

New Study Highlights the Importance of a Strong Online Presence for Local Brands

By: Sean Flavin, Content Marketing Manager

For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study.  To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The … Continued

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued

Mindstream Media Named Among Yext’s First Preferred Partners

By: Andrea Brandon, Director, Marketing

Mindstream Media recently earned Yext’s new Preferred Partner status by managing some of the nation’s premier brand listings, local SEO and reputation programs on Yext’s platforms. Yext, a leader in Digital Knowledge Management, provides the technology for dispensing accurate brand location data across a vast network of search engines, maps and directories, while Mindstream Media … Continued

3 New Google My Business Features Local Brands Need to Know About

By: Alyssa Wind, Local Specialist

Google has been busy lately making a significant number of improvements to their Google My Business platform – the dashboard for businesses to add and update listing information on Search and Maps. Over the past year, Google has added features that enable users to interact with business owners, allow businesses to post promotional information directly to … Continued

Top 10 Digital Marketing and Advertising Trends for Local Brands

By: Sean Flavin, Content Marketing Manager

Even by digital media’s standards, 2017 was an eventful year. Buzzwords like “artificial intelligence,” “machine learning,” internet of things” and “predictive analytics” were further cemented into the lexicon of digital advertising. The Federal Communication Commission (FCC) voted to repeal net neutrality regulations. Google and Facebook weathered a string of controversies while still retaining their duopoly … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Content Marketing Manager

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued