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Local Search

NEW FEATURES FROM GOOGLE MY BUSINESS

By: Alyssa Wind, Account Service Specialist

Continuing their quest to make Google the one-stop shop for local business information, Google My Business has added several new features to their listings over the past couple months. We’ve seen Google do this multiple times over the past few years as they’ve heightened their focus on the local space by continually enhancing the local … Continued

Breaking Down the Periodic Table of SEO for Multi-location Brands

By: Mindstream Media, Marketing and Media Agency

This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued

The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

By: Mindstream Media, Marketing and Media Agency

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued

How to Crush the Local SEO Game with Optimized Location Pages

By: Mindstream Media, Marketing and Media Agency

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

Local SEO Trends Featuring News from Yelp, Waze and Google

By: Alyssa Wind, Account Service Specialist

Local search moves fast. That’s why Mindstream Media is here to help local businesses and multi-location brands keep up with the latest search engine optimization (SEO) news and trends. Here’s a recap of a few of the biggest stories in local SEO from the past month.  Yelp rolls out Verified License badges In March, Yelp … Continued

3 Content Marketing Strategies You Need to Know to Drive Sales

By: Mindstream Media, Marketing and Media Agency

The big idea: Just because a consumer has decided on a product to buy, doesn’t mean they know where or how to make the purchase. In this blog post, we’ll cover three Content Marketing strategies to help brands deliver the right information at the right time. For marketers, this is the moment we live for … Continued

SMX Recap: Emerging Local Search Trends You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued

Top 5 takeaways from Moz’s 2018 Local Search Ranking Factors

By: Heather Ottenhausen, Manager, Local Solutions

Moz recently released its annual Local Search Ranking Factors survey covering a broad range of topics including Google My Business signals, local reviews, links, citations and much more. To develop the results, Moz surveyed top local SEO practitioners. The respondents offered their thoughts on what they considered to be the most influential factors determining Google’s local … Continued

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

By: Mindstream Media, Marketing and Media Agency

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued