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Listings Management

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

Have You Added Business Descriptions to Your Brand’s Google Listings Yet?

By: Chelsea Weidauer, Associate Product Specialist - Local Search

In late March, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in … Continued

Mindstream Media Named Among Yext’s First Preferred Partners

By: Andrea Brandon, Director, Marketing

Mindstream Media recently earned Yext’s new Preferred Partner status by managing some of the nation’s premier brand listings, local SEO and reputation programs on Yext’s platforms. Yext, a leader in Digital Knowledge Management, provides the technology for dispensing accurate brand location data across a vast network of search engines, maps and directories, while Mindstream Media … Continued

3 New Google My Business Features Local Brands Need to Know About

By: Alyssa Wind, Local Specialist

Google has been busy lately making a significant number of improvements to their Google My Business platform – the dashboard for businesses to add and update listing information on Search and Maps. Over the past year, Google has added features that enable users to interact with business owners, allow businesses to post promotional information directly to … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Content Marketing Manager

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

“Near me” Searches on Google are Declining – What that Means for Local Businesses

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. However, while mobile searches for businesses continue to increase, the use of geo-modifiers has actually declined since 2015, according to Google. Over the past two years, searches for local places without the qualifier “near me” … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

By: Sean Flavin, Content Marketing Manager

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly digital-first consumer base. To reach these always-connected consumers, it’s imperative that these brands show up near the top of search engine results pages, according to findings in a report published by Moz this week. The … Continued

[Video]: Taking Control of Your Presence on Google

By: Sean Flavin, Content Marketing Manager

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity … Continued