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What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

SMX Recap: Emerging Local Search Trends You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued

What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Manager, Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Heather Ottenhausen, Manager, Local Solutions

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Mindstream Media, Marketing and Media Agency

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

Have You Added Business Descriptions to Your Brand’s Google Listings Yet?

By: Heather Ottenhausen, Manager, Local Solutions

In late March, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in … Continued

Mindstream Media Named Among Yext’s First Preferred Partners

By: Andrea Brandon, Vice President, Marketing & Creative Services

Mindstream Media recently earned Yext’s new Preferred Partner status by managing some of the nation’s premier brand listings, local SEO and reputation programs on Yext’s platforms. Yext, a leader in Digital Knowledge Management, provides the technology for dispensing accurate brand location data across a vast network of search engines, maps and directories, while Mindstream Media … Continued

3 New Google My Business Features Local Brands Need to Know About

By: Alyssa Wind, Local Specialist

Google has been busy lately making a significant number of improvements to their Google My Business platform – the dashboard for businesses to add and update listing information on Search and Maps. Over the past year, Google has added features that enable users to interact with business owners, allow businesses to post promotional information directly to … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Content Marketing Manager

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

“Near me” Searches on Google are Declining – What that Means for Local Businesses

By: Heather Ottenhausen, Manager, Local Solutions

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. However, while mobile searches for businesses continue to increase, the use of geo-modifiers has actually declined since 2015, according to Google. Over the past two years, searches for local places without the qualifier “near me” … Continued