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The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

By: Sean Flavin, Content Marketing Manager

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued

5 Voice Search Optimization Strategies You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued

The Latest Google Marketing Updates – News You Need to Know

By: Carrie Thompson, Marketing Specialist

Google has been busy lately, releasing an algorithm update, improving existing ad formats, creating new ones and enhancing tools that help advertisers provide a positive user experience. On top of all that, Google Marketing Live kicks off later this month and the company plans to introduce more than 10 new digital marketing products. To help … Continued

Local SEO Trends Featuring News from Yelp, Waze and Google

By: Alyssa Wind, Local Specialist

Local search moves fast. That’s why Mindstream Media is here to help local businesses and multi-location brands keep up with the latest search engine optimization (SEO) news and trends. Here’s a recap of a few of the biggest stories in local SEO from the past month.  Yelp rolls out Verified License badges In March, Yelp … Continued

Top 5 takeaways from Moz’s 2018 Local Search Ranking Factors

By: Heather Ottenhausen, Manager, Local Solutions

Moz recently released its annual Local Search Ranking Factors survey covering a broad range of topics including Google My Business signals, local reviews, links, citations and much more. To develop the results, Moz surveyed top local SEO practitioners. The respondents offered their thoughts on what they considered to be the most influential factors determining Google’s local … Continued

Google My Business Adds New Features

By: Alyssa Wind, Local Specialist

Throughout 2018, Google’s focus on local search has intensified as they have added several new features to Google My Business listings. These new features help users find more information about the business solely from the Google listing, without having to click through to their website. Over the past month, Google has kept the momentum going … Continued

Google Celebrates 20th Anniversary By Introducing 3 Fundamental Shifts in Search

By: Malcolm Groves, Local Solutions Specialist

During the 20th anniversary of Google’s Future of Search event in September, their Vice President of Search, Ben Gomes, introduced three fundamental shifts in how the company thinks about search. From answers to journeys: Google is bringing new features to Search to help searchers resume tasks where they left off and learn new interests and hobbies. From … Continued

The Medic Update Examined

By: Heather Ottenhausen, Manager, Local Solutions

It’s been a little over a month since Google rolled out their latest algorithm update on Aug. 1 –  The Medic Update. Since then, SEO professionals have been carefully analyzing the effects it may have on different sites. At first glance, this update appeared to mainly affect sites in the medical or healthcare verticals. However, … Continued

The Latest from Google: September 2018

By: Carrie Thompson, Marketing Specialist

Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by their machine learning efforts.

Google Search Campaigns: 5 Top Questions from Advertisers

By: Lisa Wytrwal, Marketing Specialist

Understandably, advertisers have a lot of questions about their Google search campaigns. One of the biggest questions we get from advertisers is “Why can’t I find myself on Google?” In this article, we’ll explore this, plus a few other top questions as an introduction to Google search advertising campaigns. No. 1: Why can’t I find … Continued