blog

Google

TL;DR – The Latest Marketing and Advertising News from Google, Facebook and More

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? Think we … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

TL;DR Roundup – Google I/O Updates and the Best of the Rest in Marketing and Advertising This Week

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? … Continued

Have You Added Business Descriptions to Your Brand’s Google Listings Yet?

By: Chelsea Weidauer, Associate Product Specialist - Local Search

In late March, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in … Continued

New Study Highlights the Importance of a Strong Online Presence for Local Brands

By: Sean Flavin, Content Marketing Manager

For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study.  To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

The Latest from Google: March 2018

By: Carolina Erke, Sr. Marketing Specialist

In this edition, Google announces the launch of Shopping Actions, adds custom intent audience targeting and introduces the Speed Scorecard and Impact Calculator.

6 Important Factors for Ranking in Voice Search Results on Google Home

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Voice-enabled speakers like the Google Home and Amazon’s Echo are becoming a major part of more and more consumers’ everyday lives. The number of smart speaker owners is expected to triple between 2016 and the end of this year, according to eMarketer. And, 50 percent of smart speaker owners use their device at least daily, according to Technalysis … Continued

The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

Why Higher Costs-per-click Can Be a Good Thing for Google AdWords Campaigns

By: Marissa Fernandez, Associate SEM Specialist

In AdWords, a major benefit for advertisers is that Google charges when a searcher actually clicks on an ad, not just when an ad is served (i.e., an impression). Here’s how it works: when a user enters a search, advertisers bid for the right to show up in the results based on how much they’re willing to pay … Continued