6 Important Factors for Ranking in Voice Search Results on Google Home

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Voice-enabled speakers like the Google Home and Amazon’s Echo are becoming a major part of more and more consumers’ everyday lives. The number of smart speaker owners is expected to triple between 2016 and the end of this year, according to eMarketer. And, 50 percent of smart speaker owners use their device at least daily, according to Technalysis … Continued

The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

Why Higher Costs-per-click Can Be a Good Thing for Google AdWords Campaigns

By: Marissa Fernandez, Associate SEM Specialist

In AdWords, a major benefit for advertisers is that Google charges when a searcher actually clicks on an ad, not just when an ad is served (i.e., an impression). Here’s how it works: when a user enters a search, advertisers bid for the right to show up in the results based on how much they’re willing to pay … Continued

The Latest from Google: September 2017

By: Carolina Erke, Sr. Marketing Specialist

As advertisers continue to strategize and optimize to best reach consumers, Google consistently strives to create seamless online experiences that provide value to users and remove conversion friction for advertisers. All while taking mobile into account as the primary channel of consumption. Driving more calls with ad extensions for call-only ads Traditionally, ad extensions boost … Continued

Buzzwords aside, here’s what retail marketers need to know about consumers’ buying journeys in the digital era

By: Sean Flavin, Content Marketing Manager

We have more media options now than ever before for consuming and sharing content. We spend our days bouncing between our smartphones, computers, tablets, TV, etc. often using multiple devices at once. This has created an elastic buying journey that requires marketers to shift from media-focused ad placements to audience-focused targeting based on behavior and … Continued

[Case Study]: Mindstream improves organic traffic by 179 percent for online nutrition retailer

By: Mindstream Media, Staff

Background Healthy Goods is an online nutritional supplement retailer and healthy lifestyle blog. Our goal: Healthy Goods wanted us to help them increase organic traffic and sales throughout Healthy Goods’ website. After a comprehensive search engine optimization (SEO) audit of the Healthy Goods site, we determined they’d been hit by several Google penalties that had adversely … Continued

The Latest from Google: June 2017

By: Carolina Erke, Sr. Marketing Specialist

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways to deliver relevant and seamless experiences. This is partly because people expect it. More and more people look to digital to have everything they need at any given moment. At last month’s Google Marketing Next … Continued

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

By: Sean Flavin, Content Marketing Manager

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly digital-first consumer base. To reach these always-connected consumers, it’s imperative that these brands show up near the top of search engine results pages, according to findings in a report published by Moz this week. The … Continued

[Video]: Taking Control of Your Presence on Google

By: Sean Flavin, Content Marketing Manager

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity … Continued

[Guide]: 5 steps to optimize your brand’s presence for local searches on Google

By: Sean Flavin, Content Marketing Manager

Helping businesses connect with local consumers A guide for optimizing your brand’s presence in Google search results On average, Google handles more than 3.5 billion searches globally every day. And, thanks to smartphones and other connected mobile devices, consumers are able to conduct these searches from anywhere. This guide offers some useful tips to help … Continued