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The Latest from Google: June 2017

By: Carolina Erke, Sr. Marketing Specialist

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways to deliver relevant and seamless experiences. This is partly because people expect it. More and more people look to digital to have everything they need at any given moment. At last month’s Google Marketing Next … Continued

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

By: Sean Flavin, Marketing Specialist

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly digital-first consumer base. To reach these always-connected consumers, it’s imperative that these brands show up near the top of search engine results pages, according to findings in a report published by Moz this week. The … Continued

[Video]: Taking Control of Your Presence on Google

By: Sean Flavin, Marketing Specialist

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity … Continued

[Guide]: 5 steps to optimize your brand’s presence for local searches on Google

By: Sean Flavin, Marketing Specialist

Helping businesses connect with local consumers A guide for optimizing your brand’s presence in Google search results On average, Google handles more than 3.5 billion searches globally every day. And, thanks to smartphones and other connected mobile devices, consumers are able to conduct these searches from anywhere. This guide offers some useful tips to help … Continued

Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Local Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued

Google Update: March 2017

By: Carolina Erke, Sr. Marketing Specialist

Location sharing coming to Google Maps From online to offline, consumers are bombarded with messages and touch points that are actively collecting information like search behavior, purchases, demographics and so much more. The amount of data out there is immense and for advertisers, this can be a gold mine especially if you can use it … Continued

SMX West – Day Two Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Their recap of Day Two is below. For more … Continued

SMX West – Day One Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Here’s their recap of Day One. Session: The definitive guide … Continued

Dominate Google’s Search Results by Following these 3 Steps

By: Alyssa Wind, Local Specialist

Google’s search engine results page (SERP) layout routinely adapts as Google tests new features and updates ranking factors. The protean approach has given the search engine a variety of result types available for any given search. For instance, a search for “pizza” may result in a SERP consisting of a paid ad for a nearby … Continued

The Latest from Google: YouTube to Improve Campaign Insights, New Message Extensions and Demographic Targeting Features for Paid Search

By: Carolina Erke, Sr. Marketing Specialist

It’s no secret Google is always looking to deliver the most relevant experience. Since last year, the common thread throughout their search announcements has been a “mobile-first” focus. This trend will remain as consumers continue to reach for their mobile devices when a search need arises.