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Google

Buzzwords aside, here’s what retail marketers need to know about consumers’ buying journeys in the digital era

By: Sean Flavin, Marketing Specialist

We have more media options now than ever before for consuming and sharing content. We spend our days bouncing between our smartphones, computers, tablets, TV, etc. often using multiple devices at once. This has created an elastic buying journey that requires marketers to shift from media-focused ad placements to audience-focused targeting based on behavior and … Continued

[Case Study]: Mindstream improves organic traffic by 179 percent for online nutrition retailer

By: Matt Carter, Senior SEM Specialist

Background Healthy Goods is an online nutritional supplement retailer and healthy lifestyle blog. Our goal: Healthy Goods wanted us to help them increase organic traffic and sales throughout Healthy Goods’ website. After a comprehensive search engine optimization (SEO) audit of the Healthy Goods site, we determined they’d been hit by several Google penalties that had adversely … Continued

The Latest from Google: June 2017

By: Carolina Erke, Sr. Marketing Specialist

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways to deliver relevant and seamless experiences. This is partly because people expect it. More and more people look to digital to have everything they need at any given moment. At last month’s Google Marketing Next … Continued

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

By: Sean Flavin, Marketing Specialist

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly digital-first consumer base. To reach these always-connected consumers, it’s imperative that these brands show up near the top of search engine results pages, according to findings in a report published by Moz this week. The … Continued

[Video]: Taking Control of Your Presence on Google

By: Sean Flavin, Marketing Specialist

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity … Continued

[Guide]: 5 steps to optimize your brand’s presence for local searches on Google

By: Sean Flavin, Marketing Specialist

Helping businesses connect with local consumers A guide for optimizing your brand’s presence in Google search results On average, Google handles more than 3.5 billion searches globally every day. And, thanks to smartphones and other connected mobile devices, consumers are able to conduct these searches from anywhere. This guide offers some useful tips to help … Continued

Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Local Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued

Google Update: March 2017

By: Carolina Erke, Sr. Marketing Specialist

Location sharing coming to Google Maps From online to offline, consumers are bombarded with messages and touch points that are actively collecting information like search behavior, purchases, demographics and so much more. The amount of data out there is immense and for advertisers, this can be a gold mine especially if you can use it … Continued

SMX West – Day Two Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Their recap of Day Two is below. For more … Continued

SMX West – Day One Recap:

By: Mindstream Media, Staff

Mindstream Media’s Allison Eckberg, Heather Ottenhausen and Stephanie Cheek are at Search Marketing Expo (SMX) West, a leading conference for search engine optimization (SEO) and search engine marketing professionals (SEM) since 2007. Mindstream’s search pros will be providing their analysis of the day’s most interesting sessions. Here’s their recap of Day One. Session: The definitive guide … Continued