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What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Team Leader - Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

Top Announcements for Advertisers from Google Marketing Live

By: Sean Flavin, Content Marketing Manager

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued

The Latest from Google – Goodbye Google AdWords; Hello Google Ads

By: Lisa Wytrwal, Marketing Specialist

If you’re a business owner, marketing professional or let’s be honest, anyone who has taken a breath, you’ve likely heard of Google AdWords. After operating under that name for 18 years, the Google service that’s enabled brands to reach online consumers with paid search ads has rebranded to a simpler moniker – Google Ads.

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

TL;DR Roundup – Google I/O Updates and the Best of the Rest in Marketing and Advertising This Week

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? … Continued

Have You Added Business Descriptions to Your Brand’s Google Listings Yet?

By: Chelsea Weidauer, Associate Product Specialist - Local Search

In late March, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in … Continued

New Study Highlights the Importance of a Strong Online Presence for Local Brands

By: Sean Flavin, Content Marketing Manager

For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study.  To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

The Latest from Google: March 2018

By: Carolina Erke, Sr. Marketing Specialist

In this edition, Google announces the launch of Shopping Actions, adds custom intent audience targeting and introduces the Speed Scorecard and Impact Calculator.

6 Important Factors for Ranking in Voice Search Results on Google Home

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Voice-enabled speakers like the Google Home and Amazon’s Echo are becoming a major part of more and more consumers’ everyday lives. The number of smart speaker owners is expected to triple between 2016 and the end of this year, according to eMarketer. And, 50 percent of smart speaker owners use their device at least daily, according to Technalysis … Continued