Sleeping Advertisers Wake to Amazon’s Giant Opportunities

By: Andrea Brandon, Director, Marketing

Bleary-eyed advertisers who’ve hit the snooze button on the Amazon Advertising Platform (AAP) are waking to find it’s time to get caffeinated and catch up on overlooked opportunities. The company that brings life’s wants and needs directly to 183 million consumers’ doors monthly knows more about their buying habits than Google or Facebook. While Google … Continued

Artificial Intelligence, Marketing and How They Work Together

By: Shawna Ford, Marketing Coordinator

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

[Webinar]: E-commerce Strategies to Grow Your Business

By: Mindstream Media, Staff

E-commerce continues to grow and with 2017 Holiday Shopping season just around the corner, it’s a great time to find ways to maximize your e-commerce business. In our latest webinar, we examined the biggest opportunities in online retail, and how you can amplify your marketing strategy to open up new acquisition channels online. This webinar covers: … Continued

Buzzwords aside, here’s what retail marketers need to know about consumers’ buying journeys in the digital era

By: Sean Flavin, Content Marketing Manager

We have more media options now than ever before for consuming and sharing content. We spend our days bouncing between our smartphones, computers, tablets, TV, etc. often using multiple devices at once. This has created an elastic buying journey that requires marketers to shift from media-focused ad placements to audience-focused targeting based on behavior and … Continued