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How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)

By: Adrian Huth, Director of Paid Media

Recently, we covered how programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to be a force for your business, you need to optimize your campaigns to drive the results that matter most to your brand.  To make sure your brand isn’t pouring money down the drain, we … Continued

What You Need to Know About Programmatic Advertising

By: Adrian Huth, Director of Paid Media

In the past, real-life human beings were solely responsible for buying and placing ads on media platforms. If that sounds incredibly inefficient to you, it’s because it was. Humans are prone to mistakes, forget things, call in sick, show up hungover, etc. Compared to machines, humans are slow and a lot less capable of handling … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Mindstream Media, Marketing and Media Agency

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

By: Mindstream Media, Marketing and Media Agency

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials.  But, things have changed. Video content remains … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Mindstream Media, Marketing and Media Agency

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

Artificial Intelligence, Marketing and How They Work Together

By: Mindstream Media, Marketing and Media Agency

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

The Latest from Google: December 2017

By: Mindstream Media, Marketing and Media Agency

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

[Infographic]: 5 Ways to Target Digital Display Campaigns Based on Consumer Intent

By: Mindstream Media, Marketing and Media Agency

To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior – including the searches they conduct, the content they read and the places they visit. This allows brands to deliver messages that align with consumers’ needs at each stage in the buying cycle to turn … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Mindstream Media, Marketing and Media Agency

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Mindstream Media, Marketing and Media Agency

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued