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10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

By: Sean Flavin, Content Marketing Manager

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials.  But, things have changed. Video content remains … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

Artificial Intelligence, Marketing and How They Work Together

By: Shawna Ford, Marketing Coordinator

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

[Infographic]: 5 Ways to Target Digital Display Campaigns Based on Consumer Intent

By: Sean Flavin, Content Marketing Manager

To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior – including the searches they conduct, the content they read and the places they visit. This allows brands to deliver messages that align with consumers’ needs at each stage in the buying cycle to turn … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Content Marketing Manager

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Sean Flavin, Content Marketing Manager

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued

[Video]: Geo-fencing Drives Local Consumers to Your Location

By: Sean Flavin, Content Marketing Manager

Geo-fencing Targeted Audiences In advertising, you don’t want to cast a wide net and waste money. Thanks to smartphones, you have the opportunity to target consumers using location and user intent. Geo-fencing provides precise targeting so that you can identify and reach consumers who are most likely to buy in your area. Watch our video to learn … Continued

[Guide]: 3 Ways to Boost your Online Advertising with Geo-fencing

By: Sean Flavin, Content Marketing Manager

From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. Let’s face it, we’re addicted to our phones. By the end of 2016, 81 percent of people in the United States over the age of 13 owned a smartphone. And, users spend more than three hours every day … Continued