December 10, 2019
Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued
November 26, 2019
Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.
October 24, 2019
The holiday shopping season is here! Yes, it’s only October, but retailers are already decking the halls and rolling out the deals in hopes of spreading the holiday cheer early on, and of course, maximizing consumers’ holiday spending. In simpler times, before the ubiquity of connected devices and the convenience of buying with a few … Continued
October 10, 2019
Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued
October 3, 2019
Michael Fritts, VP, Business Development explains how we used our IDEA process to drive results at the local level while maintaining our client’s corporate vision.
October 2, 2019
Remember when you loved your media agency and just knew they loved you back? Maybe it started when they responded to your RFP or took you to lunch after a great pitch meeting. They told you that you were special. They had a million ideas to improve your performance and lower your investment, if you’d … Continued
September 24, 2019
Mindstream Media’s Account Service Manager, Amelia Monroe, explains how the first step in our IDEA process impacts campaign development for the #1 orthopedics hospital in the United States.