June 4, 2019
Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good. Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, … Continued
May 9, 2019
Hospital for Special Surgery (HSS) has been ranked the No. 1 Orthopedic Hospital in the United States for nine years running, based on data evaluated by U.S. News & World Report. Mindstream Media earned the wonderful privilege of partnering with HSS on their digital media efforts for the last three years. When they asked us … Continued
April 15, 2019
When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way and streamline those efforts as much as possible, which is why Google has developed automated bidding strategies to help you manage your paid search ad campaigns. Google touts automated bidding … Continued
April 11, 2019
Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued
April 9, 2019
Recently, we covered how programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to be a force for your business, you need to optimize your campaigns to drive the results that matter most to your brand. To make sure your brand isn’t pouring money down the drain, we … Continued
April 3, 2019
In the past, real-life human beings were solely responsible for buying and placing ads on media platforms. If that sounds incredibly inefficient to you, it’s because it was. Humans are prone to mistakes, forget things, call in sick, show up hungover, etc. Compared to machines, humans are slow and a lot less capable of handling … Continued
March 25, 2019
What do you do when you’re in a traditional industry facing overpowering competition from online rivals? Find a media company that will put in the time to get to know your brand and the challenges you face, then create customized media solutions to deliver the results that matter most to your business. That’s exactly what … Continued
March 15, 2019
A holistic search engine optimization (SEO) strategy is one of the most effective ways to make sure consumers can find your brand online. As we explained in part one of our SEO series this week, optimizing a website for search results requires analyzing, adding and improving hundreds of factors that determine the site’s health, relevance and … Continued
February 22, 2019
The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued