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Digital Marketing

TL;DR – The Latest Marketing and Advertising News from Google, Facebook and More

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? Think we … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

By: Sean Flavin, Content Marketing Manager

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials.  But, things have changed. Video content remains … Continued

TL;DR Roundup – Google I/O Updates and the Best of the Rest in Marketing and Advertising This Week

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? … Continued

Building Better Client-Agency Relationships Starts with Building a Better Agency Model

By: Troy Dowell, VP, Business Development

The CMO Club recently surveyed 106 chief marketing officers to see how they viewed the existing agency model and asked them what changes they’d like to see in the traditional client-agency relationship. Their findings really got me thinking about the best approach marketing agencies can take to serve our clients in a rapidly evolving media landscape. Is … Continued

Google AdWords Management – Is it Time to Hire a New Paid Search Agency?

By: Adrian Huth, Director of Search Marketing

Ever get a funny feeling that your brand’s Google AdWords management and other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service as … Continued

The 7 Sins of Local Digital Marketing

By: Kevin Samp, Technical Account Manager

If you own a small business, you know at least one thing about local digital marketing: return is king. You probably don’t have loose piles of money laying around just waiting to be thrown at every opportunity that gets pedaled through your door in anticipation that something will stick. You likely don’t have the luxury … Continued

[Infographic] – Smart Speakers: The Rise of the Machines

By: Sean Flavin, Content Marketing Manager

Smart speakers have steadily increased in popularity in recent years making these devices a prime opportunity for brands to connect with consumers. To make this connection, it’s important for brands to understand how people are using smart speakers. Download our free infographic to learn: How many people are using smart speakers How people are using their … Continued

Automated vs. Manual AdWords Bidding – Which Strategy is Right for Your Brand?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way. Which is why Google has developed automated bidding strategies to help you manage AdWords campaigns. Google touts automated AdWords bidding as a great solution for advertisers who want “to save time managing bids … Continued