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Digital Marketing

CONFIRMED: NOVEMBER 2019 GOOGLE ALGORITHM UPDATE BASED ON NEURAL MATCHING

By: Heather Ottenhausen, Manager, Location Solutions

Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued

[VIDEO]: Speed and Agility

By: Mindstream Media Group, Marketing and Media Agency

Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.   

[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media Group used Facebook Offer Ads to drive in-store sales over the holiday season for one of the top national wireless retailers, resulting in a 65 percent lower cost per in-store sale compared to link ads. OVERVIEW With more than 700 stores across the U.S., our client, GoWireless, is a Verizon Wireless authorized retailer, selling smartphones … Continued

MARKETING THE (SHORTER) 2019 HOLIDAY SHOPPING SEASON

By: Lisa Wytrwal, Marketing Specialist

The holiday shopping season is here! Yes, it’s only October, but retailers are already decking the halls and rolling out the deals in hopes of spreading the holiday cheer early on, and of course, maximizing consumers’ holiday spending. In simpler times, before the ubiquity of connected devices and the convenience of buying with a few … Continued

[INFOGRAPHIC] – 17 QUESTIONS TO HELP DECIDE IF NOW IS THE RIGHT TIME FOR THAT REVIEW

By: Mindstream Media Group, Marketing and Media Agency

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

[Video]: The IDEA Process in Action

By: Mindstream Media Group, Marketing and Media Agency

Michael Fritts, VP, Business Development explains how we used our IDEA process to drive results at the local level while maintaining our client’s corporate vision. 

Signs Your Agency is Slacking

By: Andrea Brandon, Vice President, Marketing & Creative Services

Remember when you loved your media agency and just knew they loved you back? Maybe it started when they responded to your RFP or took you to lunch after a great pitch meeting. They told you that you were special. They had a million ideas to improve your performance and lower your investment, if you’d … Continued

[Video]: Driving Leads Down the Conversion Funnel

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media’s Account Service Manager, Amelia Monroe, explains how the first step in our IDEA process impacts campaign development for the #1 orthopedics hospital in the United States.