The Latest from Google: September 2018
September 18, 2018
Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by their machine learning efforts.
How Mindstream Media’s Creative Approach Brings Customers to American Express
September 12, 2018
What was the last ad you saw? Most likely that ad that took seconds of your attention took weeks and even months to develop. It probably was the brainchild of hours and hours of strategic planning and creative collaboration. If you are an existing Mindstream Media client, we already know your voice and brand guidelines, … Continued
Top Digital Marketing Predictions for Local Brands
August 7, 2018
Since you follow the digital marketing industry, you probably know that industry blogs are saturated with posts about top predictions and trends during December and January every year. During this wave of pontification last year, I remember thinking, “Why is this the only time that anyone posts digital marketing predictions?” I’m not questioning the subject, … Continued
What Google’s Move to Drop Anonymous Reviews Means for Local Brands
July 19, 2018
In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued
Top Announcements for Advertisers from Google Marketing Live
July 11, 2018
Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued
[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations
July 10, 2018
Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.
Google Local Search News: The Latest Updates to Google My Business and Maps
May 24, 2018
Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers. The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued
How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change
May 16, 2018
Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials. But, things have changed. Video content remains … Continued