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Digital Marketing

How to Increase Brand Awareness With Organic Content

By: Sean Flavin, Content Marketing Manager

Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the … Continued

Three Ways Personalization is Shaping Organic Search

By: Malcolm Groves, Local Solutions Specialist

The new year is in full swing and with it comes plenty of exciting changes in organic search marketing along with big expectations for digital marketers. One of the most significant search trends in 2019 is personalization – i.e., consumers’ desire to find the specific information they need as they research buying decisions.  To help … Continued

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

By: Sean Flavin, Content Marketing Manager

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued

Google Celebrates 20th Anniversary By Introducing 3 Fundamental Shifts in Search

By: Malcolm Groves, Local Solutions Specialist

During the 20th anniversary of Google’s Future of Search event in September, their Vice President of Search, Ben Gomes, introduced three fundamental shifts in how the company thinks about search. From answers to journeys: Google is bringing new features to Search to help searchers resume tasks where they left off and learn new interests and hobbies. From … Continued

The Latest from Google: September 2018

By: Carrie Thompson, Marketing Specialist

Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by their machine learning efforts.

Protected: How Mindstream Media’s Creative Approach Brings Customers to American Express

By: Eyra Lopez and Jim Sampson, Creative Director and Proofreader

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Marketing Defined: A Glossary of Essential Marketing, Media and Advertising Terms

By: Mindstream Media, Marketing and Media Agency

Having trouble keeping track of marketing, media and advertising terms? Here’s our ongoing collection of essential industry terms to help you understand your marketing campaigns.  This glossary will cover key terms across traditional and digital marketing disciplines including: Search Engine Marketing  Search Engine Optimization Local Search Engine Optimization Display Advertising Video Advertising Social Media Marketing … Continued

Top Digital Marketing Predictions for Local Brands

By: Sean Flavin, Content Marketing Manager

Since you follow the digital marketing industry, you probably know that industry blogs are saturated with posts about top predictions and trends during December and January every year. During this wave of pontification last year, I remember thinking, “Why is this the only time that anyone posts digital marketing predictions?” I’m not questioning the subject, … Continued

What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Team Leader - Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

Top Announcements for Advertisers from Google Marketing Live

By: Sean Flavin, Content Marketing Manager

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued