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Content Marketing

How to Boost Customer Loyalty With Content Marketing

By: Sean Flavin, Content Marketing Manager

Congrats! A new customer just bought something from your brand, and guess what? You lost money. Yep, you read that right. Studies have shown that a lot of brands don’t make money on first-time buyers. In many cases, initial purchases simply recoup some of the money brands spent turning those consumers into customers.  Bain & … Continued

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content

By: Sean Flavin, Content Marketing Manager

This post originally appeared on lsainsider.com, click here to read the full post. As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to … Continued

3 Content Marketing Strategies You Need to Know to Drive Sales

By: Sean Flavin, Content Marketing Manager

The big idea: Just because a consumer has decided on a product to buy, doesn’t mean they know where or how to make the purchase. In this blog post, we’ll cover three Content Marketing strategies to help brands deliver the right information at the right time. For marketers, this is the moment we live for … Continued

How to Create Organic Content That Actually Helps Shoppers

By: Sean Flavin, Content Marketing Manager

Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands can amplify their content marketing strategy to reach people in the next stage of the consumer buying journey – consideration. Think about your last major purchase. What prompted it? How did you discover which products … Continued

How to Increase Brand Awareness With Organic Content

By: Sean Flavin, Content Marketing Manager

Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the … Continued

[Case Study]: How to Increase Social Media Engagement By Repromoting Content

By: Sean Flavin, Content Marketing Manager

Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a marketers’ quiver. But does repromoting the same piece of content really provide value and increase social media engagement? Recently, we set out to answer that very question (spoiler alert: it works). Introduction Recently, one of … Continued

Three Ways Personalization is Shaping Organic Search

By: Malcolm Groves, Local Solutions Specialist

The new year is in full swing and with it comes plenty of exciting changes in organic search marketing along with big expectations for digital marketers. One of the most significant search trends in 2019 is personalization – i.e., consumers’ desire to find the specific information they need as they research buying decisions.  To help … Continued

The Role of Organic Content in the New Consumer Buying Journey

By: Sean Flavin, Content Marketing Manager

Over the past few years, there has been much ado about the evolution of the consumer buying journey. In the past, the buying journey was perceived as a linear process that followed this basic structure: That traditional model has been turned on its head thanks to the increasing role the internet and digital media play … Continued

10 Things You Need to Know About Writing Awesome Blog Titles

By: Sean Flavin, Content Marketing Manager

The takeaway:  It takes a lot of effort to create compelling blog content for your brand. To make sure those efforts don’t go to waste, your blog titles need to be as compelling as the content itself. This post provides 10 tips for creating awesome blog titles that people will actually read. For brands, blogging … Continued

How to Identify Blog Topics People Will Actually Want To Read

By: Sean Flavin, Content Marketing Manager

The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has … Continued