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Content Marketing

[Guide]: The Ultimate Guide to Launching Effective Content Marketing Campaigns

By: Sean Flavin, Content Marketing Manager

    Who should read this guide? Brand marketers looking for the best ways to reach target audiences, increase leads and guide prospects towards a purchase. Whether you’re new to Content Marketing or just looking for ways to improve your current efforts, this guide will give you the information you need to create effective content … Continued

Content Marketing 101: 10 Steps for Developing Effective Content Marketing Strategies

By: Sean Flavin, Content Marketing Manager

This is the fourth post in our Content Marketing 101 series. Make sure to subscribe to our blog to get updates on the series delivered right to your inbox. Welcome to Part 4 of our Content Marketing series. As we covered in Part 1, Content Marketing is a lot more than just writing copy; it’s … Continued

Content Marketing 101: Top Benefits of Content Marketing at Each Stage of the Buying Journey

By: Sean Flavin, Content Marketing Manager

This is the third post in our Content Marketing 101 series outlining the benefits of Content Marketing. Make sure to subscribe to our blog to get updates on the series delivered right to your inbox. Marketers talk a lot about the consumer buying journey – i.e., the process customers go through to make a purchase. … Continued

[Infographic]: Top 10 Reasons Why Your Brand Needs Content Marketing

By: Sean Flavin, Content Marketing Manager

The vast majority (86 percent) of B2C brands will use Content Marketing to connect with target audiences this year, with three-fourths of them planning on increasing their Content Marketing spend in the future. But, only about a third of those brands classified their Content Marketing as mature (25 percent) or sophisticated (9 percent).  Related – Content … Continued

Content Marketing 101: The Ultimate Collection of Content Marketing Statistics

By: Sean Flavin, Content Marketing Manager

This post is the second in our Content Marketing 101 series. Subscribe to our blog to get updates on the series delivered right to your inbox.  Welcome to Part 2 of our Content Marketing series. Now that we’ve defined Content Marketing in Part 1, let’s take a deeper dive with a collection of some of the most … Continued

Content Marketing 101: Defining Content Marketing

By: Sean Flavin, Content Marketing Manager

The 7 questions every marketer should know the answer to before launching a Content Marketing campaign. This post is the first in our Content Marketing 101 series. Make sure to subscribe to our blog for regular updates on this series. Eric Schmidt, the former CEO of Google and soon-to-be former Executive Chairman of Alphabet, once said: … Continued