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Content Marketing

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued

5 Ways Your Brand Can Use Content Marketing to Connect with Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Welcome to the second post in our series on how brands can reach smart speaker owners. In the first post, we provided some background on smart speakers and voice search in general. In this post, we’ll start diving into specific strategies brands can employ to connect with smart speaker users. Make sure to catch the rest … Continued

[Video]: Cutting through the Clutter – Why Your Brand Needs a Blog

By: Sean Flavin, Content Marketing Manager

Why does your brand need to create a blog? Consumers face a daily onslaught of branded messaging – TV commercials, billboards, radio spots, search ads, display banners, sponsored social posts, etc. Studies show that consumers see up to 10,000 brand messages a day. On top of that, the internet is cluttered with all types of other … Continued

[SlideShare]: 25 Content Marketing Stats Every Marketer Needs to Know

By: Sean Flavin, Content Marketing Manager

Content Marketing is a popular way for brands to reach target audiences with creative, relevant and engaging content. In fact, 86 percent of B2C brands and 91 percent of B2B brands are currently using Content Marketing, according to the Content Marketing Institute. If you’re interested in Content Marketing and want to know more about how … Continued

[Guide]: The Ultimate Guide to Launching Effective Content Marketing Campaigns

By: Sean Flavin, Content Marketing Manager

    Who should read this guide? Brand marketers looking for the best ways to reach target audiences, increase leads and guide prospects towards a purchase. Whether you’re new to Content Marketing or just looking for ways to improve your current efforts, this guide will give you the information you need to create effective content … Continued

Content Marketing 101: 10 Steps for Developing Effective Content Marketing Strategies

By: Sean Flavin, Content Marketing Manager

This is the fourth post in our Content Marketing 101 series. Make sure to subscribe to our blog to get updates on the series delivered right to your inbox. Welcome to Part 4 of our Content Marketing series. As we covered in Part 1, Content Marketing is a lot more than just writing copy; it’s … Continued

Content Marketing 101: Top Benefits of Content Marketing at Each Stage of the Buying Journey

By: Sean Flavin, Content Marketing Manager

This is the third post in our Content Marketing 101 series outlining the benefits of Content Marketing. Make sure to subscribe to our blog to get updates on the series delivered right to your inbox. Marketers talk a lot about the consumer buying journey – i.e., the process customers go through to make a purchase. … Continued

[Infographic]: Top 10 Reasons Why Your Brand Needs Content Marketing

By: Sean Flavin, Content Marketing Manager

The vast majority (86 percent) of B2C brands will use Content Marketing to connect with target audiences this year, with three-fourths of them planning on increasing their Content Marketing spend in the future. But, only about a third of those brands classified their Content Marketing as mature (25 percent) or sophisticated (9 percent).  Related – Content … Continued

Content Marketing 101: The Ultimate Collection of Content Marketing Statistics

By: Sean Flavin, Content Marketing Manager

This post is the second in our Content Marketing 101 series. Subscribe to our blog to get updates on the series delivered right to your inbox.  Welcome to Part 2 of our Content Marketing series. Now that we’ve defined Content Marketing in Part 1, let’s take a deeper dive with a collection of some of the most … Continued