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3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Sean Flavin, Marketing Specialist

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued

Mindstream Media wins Yext’s Trailblazing Agency of the Year

By: Andrea Brandon, Director, Marketing

Mindstream Media, a locally focused, national digital agency won Yext, Inc.’s (NYSE: YEXT) Trailblazing Agency of the Year Award at the ONWARD 17 global conference in New York City last week. “These awards are for the companies and people who are challenging themselves to think differently about the future of their businesses and industries,” said … Continued

Connecting with Digital Consumers – Building Your Slice of Audience Pie

By: Meagan Cox, Digital Strategist

The digital space is so saturated with brands that ads can become white noise for consumers. Because of this saturation, it’s becoming increasingly important for marketers to know their target customers inside out to build ideal audience groups and break through the clutter. In this post, I’m going to look at what brands need to … Continued

“Near me” Searches on Google are Declining – What that Means for Local Businesses

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. However, while mobile searches for businesses continue to increase, the use of geo-modifiers has actually declined since 2015, according to Google. Over the past two years, searches for local places without the qualifier “near me” … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

Selling to Millennials: 4 Tips to Connect Using Unpaid Posts

By: Shawna Ford, Marketing Coordinator

How to sell to Millennials has become a huge discussion in recent years. They’re not instantly loyal to products or companies they like. They have a huge amount of purchasing power ($200 billion according to U.S. Chamber of Commerce), but they also have a huge amount of debt and a tendency to eschew traditional purchases … Continued

The Latest from Google: September 2017

By: Carolina Erke, Sr. Marketing Specialist

As advertisers continue to strategize and optimize to best reach consumers, Google consistently strives to create seamless online experiences that provide value to users and remove conversion friction for advertisers. All while taking mobile into account as the primary channel of consumption. Driving more calls with ad extensions for call-only ads Traditionally, ad extensions boost … Continued

Advertising to Teens: How brands Can Connect with a Generation that’s Always on Their Phones.

By: Shawna Ford, Marketing Coordinator

Ask any parent and they’ll tell you, teens are almost always on their phones. According to a June YouGov survey, 53 percent of teen internet users said they couldn’t go more than a day without their smartphones. The question marketers need to be asking is, “What are teens doing while on their phones?” To try … Continued

3 Ways to Control Multi-location Search Competition in the Same Market – In Under 250 Words

By: Andrea Brandon, Director, Marketing

Whether from Fortune 500 brands, or the franchisees, dealers and agents along Main Street USA, we bump into this question from search advertisers a lot: “Can we prevent competing against ourselves in multi-location markets?” The answer is an unsatisfying yes and no. Completely avoiding overlapping budgets and dog-eat-dog competition among multiple locations in the same … Continued

Buzzwords aside, here’s what retail marketers need to know about consumers’ buying journeys in the digital era

By: Sean Flavin, Marketing Specialist

We have more media options now than ever before for consuming and sharing content. We spend our days bouncing between our smartphones, computers, tablets, TV, etc. often using multiple devices at once. This has created an elastic buying journey that requires marketers to shift from media-focused ad placements to audience-focused targeting based on behavior and … Continued