June 20, 2019
There’s no denying it, connected TV is here to stay. With its mass appeal and innovative advertising capabilities, it’s important for marketers to get familiar with the power of connected TV. But, between confusing acronyms (OTT, SVOD, MVPD, etc.) and unfamiliar terms (cord-cutter, cord-trimmer, cord-never, etc.), the connected TV landscape can get pretty confusing. In … Continued
June 13, 2019
As the lines between traditional and digital video consumption blur – and, in many cases, vanish completely – marketers are scrambling to find the right approach to reach an increasingly fragmented audience. Some marketers see this as a binary choice between leveraging the massive audiences and storytelling prowess of traditional TV or harnessing the targeting precision … Continued
June 11, 2019
This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued
June 4, 2019
Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good. Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, … Continued
May 30, 2019
Recently, we kicked off our connected TV series with a look at the convergence of digital and linear models. In this post, we’ll take a deep dive into the digital landscape by looking at the growth of connected TV audiences and the major OTT services vying for viewers’ attention. It’s been nearly a fortnight since … Continued
May 23, 2019
No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued
May 21, 2019
Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued
May 14, 2019
In the first of a series, we’re starting a big picture discussion about small screens. We’ll answer top advertiser questions about the ongoing value of Linear television (think network and cable), where digital factors in and what the TV evolution means for reaching the right audiences. Getting it straight First, let’s get the terminology down … Continued
May 7, 2019
Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued
May 3, 2019
This week, eMarketer released a study on the state of B2B Content Marketing that was packed with interesting stats for marketers. One of the study’s most significant findings was the overwhelming amount of B2B companies that currently use content marketing. B2B Content Marketing usage With almost nine in 10 B2B companies currently using content marketing, … Continued