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How to Crush the Local SEO Game with Optimized Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

Manual vs. Automated Bidding Strategies – Which is Best for Your Google Ads Campaigns?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way and streamline those efforts as much as possible, which is why Google has developed automated bidding strategies to help you manage your paid search ad campaigns.  Google touts automated bidding … Continued

17 Questions to Ask When You Think it’s Time to Hire a New Paid Search Agency

By: Adrian Huth, Director of Paid Media

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)

By: Adrian Huth, Director of Paid Media

Recently, we covered how programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to be a force for your business, you need to optimize your campaigns to drive the results that matter most to your brand.  To make sure your brand isn’t pouring money down the drain, we … Continued

What You Need to Know About Programmatic Advertising

By: Adrian Huth, Director of Paid Media

In the past, real-life human beings were solely responsible for buying and placing ads on media platforms. If that sounds incredibly inefficient to you, it’s because it was. Humans are prone to mistakes, forget things, call in sick, show up hungover, etc. Compared to machines, humans are slow and a lot less capable of handling … Continued

What You Need to Know About Native Advertising

By: Brandi Fulk, Director, Business Development

Let’s talk about a massive advertising opportunity that has been flying under the radar for a lot of advertisers. It’s not that advertisers have ignored this opportunity, it’s more that they don’t really understand it. The opportunity I’m talking about is native advertising – a misunderstood format with serious potential for brands.  In 2019, U.S. … Continued

[Case Study] Using a Carefully Crafted Digital Media Mix to Crush Sales

By: Marie Zanderson, Associate Director, Paid Media

What do you do when you’re in a traditional industry facing overpowering competition from online rivals? Find a media company that will put in the time to get to know your brand and the challenges you face, then create customized media solutions to deliver the results that matter most to your business. That’s exactly what … Continued

Local SEO Trends Featuring News from Yelp, Waze and Google

By: Alyssa Wind, Local Specialist

Local search moves fast. That’s why Mindstream Media is here to help local businesses and multi-location brands keep up with the latest search engine optimization (SEO) news and trends. Here’s a recap of a few of the biggest stories in local SEO from the past month.  Yelp rolls out Verified License badges In March, Yelp … Continued

How to Conduct a High-level SEO Audit (and Why You Need To)

By: Michelle Hartwell, SEO Manager

A holistic search engine optimization (SEO) strategy is one of the most effective ways to make sure consumers can find your brand online. As we explained in part one of our SEO series this week, optimizing a website for search results requires analyzing, adding and improving hundreds of factors that determine the site’s health, relevance and … Continued