June 7, 2018
For local brands, voice search optimization is quickly becoming a necessary component of a holistic search engine optimization (SEO) strategy. According to BrightLocal’s 2018 Voice Search for Local Business Study, just 18 percent of consumers have used smart speakers for local voice searches. However, among consumers who own a smart speaker, more than three-fourths use the device … Continued
May 24, 2018
Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers. The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued
May 16, 2018
Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials. But, things have changed. Video content remains … Continued
May 11, 2018
Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? … Continued
May 10, 2018
In late March, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in … Continued
May 8, 2018
For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study. To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The … Continued
May 4, 2018
Voice search results, especially those conducted on smart speakers, are extremely competitive. Unlike mobile or desktop results, voice searches on smart speakers only serve up one result – i.e., “Position Zero.” To paraphrase the great Ricky Bobby: for smart speaker searches, “if you ain’t first, you’re last.” In this winner-takes-all playing field, your brand needs to … Continued
April 26, 2018
The CMO Club recently surveyed 106 chief marketing officers to see how they viewed the existing agency model and asked them what changes they’d like to see in the traditional client-agency relationship. Their findings really got me thinking about the best approach marketing agencies can take to serve our clients in a rapidly evolving media landscape. Is … Continued