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Beyond Millennials: How to Market to Generation Z

By: Lisa Wytrwal, Marketing Specialist

August 22, 2019

As a marketer, you’re probably familiar with Baby Boomers and Gen Xers, their common traits and how to reach them. And, it’s difficult to go anywhere without hearing about Millennials and their effect on the marketing industry. But what about the generation after Millennials, Gen Z – people born from the mid-1990s to 2012? Who … Continued

NEW FEATURES FROM GOOGLE MY BUSINESS

By: Alyssa Wind, Account Service Specialist

August 15, 2019

Continuing their quest to make Google the one-stop shop for local business information, Google My Business has added several new features to their listings over the past couple months. We’ve seen Google do this multiple times over the past few years as they’ve heightened their focus on the local space by continually enhancing the local … Continued

Google Updates Travel Features

By: Andrea Brandon, Vice President, Marketing & Creative Services

August 13, 2019

Google wants to be the first and last place you go for Labor Day travel planning—and for every day travel planning. The search giant previously said goodbye to the Google Trips app and moved travel booking to Google Travel. Now, Google has announced more features for its Travel product, adding to the depth of capabilities … Continued

Second Screen Advertising: Friend or Foe?

By: Andrea Brandon, Vice President, Marketing & Creative Services

July 30, 2019

For nearly a decade, marketers have been talking about the effect of the second screen on media consumption and advertising. As is often the case with change, fear hit early, and doubt was cast on the consumer’s ability to engage with primary content funded by ad dollars, and second screens were largely seen as distractions. … Continued

Yelp Upgrades Bring New Ways to Highlight, Display Business Locations

By: Malcolm Groves, Local Solutions Specialist

July 18, 2019

In March, Yelp introduced the Verified License upgrade to help consumers find companies that are licensed in specific categories and limited states on the platform. In June, Yelp introduced two new paid profile upgrades to help owners customize promotional tools. Here is a look at the latest upgrades provided by Yelp for business owners. Business … Continued

Advertising and Amazon Prime Day 2019

By: Meagan Cox, Senior Media Planner and Buyer

July 14, 2019

Prime Day is here! This 48-hour sales event of summer is primed (see what I did there?) to eclipse past years’ sales and outshine Black Friday. As a consumer and marketer, I’m eager to explore both sides of the coin, and of course, add everything to my Amazon cart. Let’s dive in.  Prime Day for … Continued

Advertising to Smartphone Addicts: How to Get Attention from Teenage Consumers

By: Andrea Brandon, Vice President, Marketing & Creative Services

July 9, 2019

Parents don’t hold back when asked if their teenagers spend too much time on their phones. They have good reason. According to a 2018 USC Anneberg study on media, 78 percent of teens check their devices at least once hourly and almost half of have a phone in-hand within five minutes of waking up. This … Continued

Celebrating Social Media Day with a Toast to GIFs, Memes and Emojis

By: Mindstream Media, Marketing and Media Agency

June 28, 2019

June 30th is Social Media Day! Mashable launched the holiday in 2010 (and then disowned it to give everyone control of the day last year) as a way to recognize and celebrate social media’s impact on global communication. And for marketers, communication is really what social media is all about, right? Social media allows us … Continued