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TL;DR – The Latest Marketing and Advertising News from Google, Facebook and More

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? Think we … Continued

Voice Search Optimization: How Local Brands Can Connect with Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

For local brands, voice search optimization is quickly becoming a necessary component of a holistic search engine optimization (SEO) strategy. According to BrightLocal’s 2018 Voice Search for Local Business Study, just 18 percent of consumers have used smart speakers for local voice searches. However, among consumers who own a smart speaker, more than three-fourths use the device … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued

10 Digital Marketing Strategies for Franchise Brands

By: Troy Dowell, VP, Business Development

The franchise business model has a lot of advantages for brands and franchisees alike. Franchise brands get to grow their business and increase their footprint faster by relying on investments from individual owners to open new locations. And, franchise owners get many of the perks of owning their own business with the added advantage of being … Continued

How to Improve TV and Digital Video Advertising Campaigns as Viewing Habits Change

By: Sean Flavin, Content Marketing Manager

Video content has proved adept at engaging audiences with its combination of sight, sound and motion. And for years, TV was the main vehicle for audiences to consume video content on a regular basis. The combination of these two factors has driven years of heavy investment in TV commercials.  But, things have changed. Video content remains … Continued

TL;DR Roundup – Google I/O Updates and the Best of the Rest in Marketing and Advertising This Week

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital and traditional media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you. Need help with your marketing/advertising efforts? Have any questions about this week’s news? … Continued

Have You Added Business Descriptions to Your Brand’s Google Listings Yet?

By: Chelsea Weidauer, Associate Product Specialist - Local Search

In late March, Google announced on Twitter they were bringing business descriptions back to Google My Business (GMB) listings. You can now add a description to your Google My Business listing! The description is a chance to tell prospective customers your story and what makes your business unique. Learn how to add a description in … Continued

New Study Highlights the Importance of a Strong Online Presence for Local Brands

By: Sean Flavin, Content Marketing Manager

For small businesses, franchisees and multi-location brands alike, it’s becoming more important than ever to maintain a robust online presence, according to findings from a recent study.  To celebrate Small Business Week, Netsertive surveyed more than 500 U.S. consumers to learn more about how they shop and search for local businesses, products and services. The … Continued

Technical SEO Strategies to Boost Your Ranking in Smart Speaker Searches

By: Sean Flavin, Content Marketing Manager

Voice search results, especially those conducted on smart speakers, are extremely competitive. Unlike mobile or desktop results, voice searches on smart speakers only serve up one result – i.e., “Position Zero.” To paraphrase the great Ricky Bobby: for smart speaker searches, “if you ain’t first, you’re last.” In this winner-takes-all playing field, your brand needs to … Continued

Building Better Client-Agency Relationships Starts with Building a Better Agency Model

By: Troy Dowell, VP, Business Development

The CMO Club recently surveyed 106 chief marketing officers to see how they viewed the existing agency model and asked them what changes they’d like to see in the traditional client-agency relationship. Their findings really got me thinking about the best approach marketing agencies can take to serve our clients in a rapidly evolving media landscape. Is … Continued