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The iPhone Turns 11 – How it’s Changed the way Advertisers Connect with Consumers

By: Shawna Ford, Marketing Coordinator

It’s the week of the 2018 Consumer Electronics Show, and yesterday a tweet reminded me that it’s also the 11-year anniversary of Apple’s unveiling of the first iPhone during CES 2007. That got me thinking about how quickly smartphone usage grew in the last decade. In 2006, the year before the iPhone was introduced, smartphone … Continued

Top 10 Digital Marketing and Advertising Trends for Local Brands

By: Sean Flavin, Marketing Specialist

Even by digital media’s standards, 2017 was an eventful year. Buzzwords like “artificial intelligence,” “machine learning,” internet of things” and “predictive analytics” were further cemented into the lexicon of digital advertising. The Federal Communication Commission (FCC) voted to repeal net neutrality regulations. Google and Facebook weathered a string of controversies while still retaining their duopoly … Continued

4 Ways Repealing Net Neutrality Could Impact Local Advertisers

By: Sean Flavin, Marketing Specialist

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block … Continued

The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

Why Higher Costs-per-click Can Be a Good Thing for Google AdWords Campaigns

By: Marissa Fernandez, Associate SEM Specialist

In AdWords, a major benefit for advertisers is that Google charges when a searcher actually clicks on an ad, not just when an ad is served (i.e., an impression). Here’s how it works: when a user enters a search, advertisers bid for the right to show up in the results based on how much they’re willing to pay … Continued

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Sean Flavin, Marketing Specialist

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued

Mindstream Media wins Yext’s Trailblazing Agency of the Year

By: Andrea Brandon, Director, Marketing

Mindstream Media, a locally focused, national digital agency won Yext, Inc.’s (NYSE: YEXT) Trailblazing Agency of the Year Award at the ONWARD 17 global conference in New York City last week. “These awards are for the companies and people who are challenging themselves to think differently about the future of their businesses and industries,” said … Continued

Connecting with Digital Consumers – Building Your Slice of Audience Pie

By: Meagan Cox, Digital Strategist

The digital space is so saturated with brands that ads can become white noise for consumers. Because of this saturation, it’s becoming increasingly important for marketers to know their target customers inside out to build ideal audience groups and break through the clutter. In this post, I’m going to look at what brands need to … Continued

“Near me” Searches on Google are Declining – What that Means for Local Businesses

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. However, while mobile searches for businesses continue to increase, the use of geo-modifiers has actually declined since 2015, according to Google. Over the past two years, searches for local places without the qualifier “near me” … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued