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[Video]: Geo-fencing Drives Local Consumers to Your Location

By: Shawna Ford, Marketing Coordinator

Geo-fencing Targeted Audiences In advertising, you don’t want to cast a wide net and waste money. Thanks to smartphones, you have the opportunity to target consumers using location and user intent. Geo-fencing provides precise targeting so that you can identify and reach consumers who are most likely to buy in your area. Watch our video to learn … Continued

Snapchat Goes All In On Local Advertising

By: Sean Flavin, Marketing Specialist

Snap Inc., the company behind the popular messaging app Snapchat, has experienced its share of turbulence since going public in March 2017. The company’s journey hit a particularly low point last week when its stock fell below the IPO price of $17 per share. But if Snap’s recent moves are any indication, the company has … Continued

The Latest from Google: June 2017

By: Carolina Erke, Sr. Marketing Specialist

Top Announcements from the Google Marketing Next Event and Posts on Google My Business Google is consistently looking for ways to deliver relevant and seamless experiences. This is partly because people expect it. More and more people look to digital to have everything they need at any given moment. At last month’s Google Marketing Next … Continued

[Case Study]: GoWireless partners with Mindstream boosts in-store sales with Facebook Offers

By: Mindstream Media, Staff

GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, wanted to increase in-store sales of Verizon Wireless-backed devices and service plans during the 2016 holiday season. The brand partnered with Mindstream Media to develop a campaign to encourage people to claim Facebook Offers to purchase a new phone or a … Continued

Three ways to boost your online advertising with Geo-fencing

By: Sean Flavin, Marketing Specialist

From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. Let’s face it, we’re addicted to our phones. By the end of 2016, 81 percent of people in the United States over the age of 13 owned a smartphone. And, users spend more than three hours every day … Continued

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

By: Sean Flavin, Marketing Specialist

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly digital-first consumer base. To reach these always-connected consumers, it’s imperative that these brands show up near the top of search engine results pages, according to findings in a report published by Moz this week. The … Continued

Do Keywords Still Matter For SEO?

By: Matt Carter, Senior SEM Specialist

Search engine optimization (SEO) sure has come a long way since the days of keyword stuffing, DMOZ  and PageRank when the presence and prominence of keywords within a webpage’s content could have a significant impact on its ranking in search results. Keywords and content are still inherent parts of SEO. But, as search engines get better … Continued

[Video]: Taking Control of Your Presence on Google

By: Sean Flavin, Marketing Specialist

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity … Continued

A look at paid search advertising in the Era of Voice Search

By: Matt Carter, Senior SEM Specialist

Have you had the pleasure of listening to your friends or coworkers shout commands into Amazon’s Echo device powered by Alexa yet? “Alexa, play Passionfruit by Drake.” Even if you don’t own an Alexa-enabled device, chances are you’ve heard similar commands. Maybe you’ve even heard the word “Alexa” so much that you can’t bear to … Continued

Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Local Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued