January 17, 2020
If 2019 taught us nothing else, we learned that in addition to continuous updates that shape the way search results are ranked, Google is willing to test many changes to Google My Business (GMB). This is critical since Google continues to rely heavily on GMB content for ranking signals. We’ve scoured the list of tests … Continued
December 10, 2019
Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued
November 26, 2019
Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.
November 18, 2019
Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical mass thanks to smartphones and smart speakers. In fact, comScore estimates 50 percent of all searches will be voice-based by next year. Like the transition to a mobile-first search landscape before it, voice search seems … Continued
November 11, 2019
The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued
October 31, 2019
Mindstream Media President, Zac Keeney on managing the constant evolution of the media game, “We build sand castles; we don’t pour cement.”
October 24, 2019
The holiday shopping season is here! Yes, it’s only October, but retailers are already decking the halls and rolling out the deals in hopes of spreading the holiday cheer early on, and of course, maximizing consumers’ holiday spending. In simpler times, before the ubiquity of connected devices and the convenience of buying with a few … Continued
October 17, 2019
A paid search account audit by Mindstream Media evaluates a variety of components and projects the potential increase to the bottom line of your business.