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CONFIRMED: NOVEMBER 2019 GOOGLE ALGORITHM UPDATE BASED ON NEURAL MATCHING

By: Heather Ottenhausen, Manager, Location Solutions

Google has confirmed a local algorithm update took place in early November 2019 and has been rolled out on a global scale. The update is based on neural matching, which is an AI method used to connect words with concepts and could help tackle spam in local search results. “BEDLAM” Starting November 5, the industry … Continued

[VIDEO]: Speed and Agility

By: Mindstream Media Group, Marketing and Media Agency

Quickly designing and executing major campaign strategy changes across an entire franchisee network in the face of a vendor policy change requires speed, agility and collaboration.   

5 Ways Consumers Interact With Smart Speakers

By: Mindstream Media Group, Marketing and Media Agency

Voice-enabled search has been a growing force in digital media over the past couple of years and has now reached critical mass thanks to smartphones and smart speakers. In fact, comScore estimates 50 percent of all searches will be voice-based by next year. Like the transition to a mobile-first search landscape before it, voice search seems … Continued

[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media Group used Facebook Offer Ads to drive in-store sales over the holiday season for one of the top national wireless retailers, resulting in a 65 percent lower cost per in-store sale compared to link ads. OVERVIEW With more than 700 stores across the U.S., our client, GoWireless, is a Verizon Wireless authorized retailer, selling smartphones … Continued

BIG CHANGES FOR GOOGLE SEARCH ALGORITHM

By: Malcolm Groves, Local Solutions Specialist

The latest algorithm update aims to bring users results that are more relevant by understanding the context behind search queries with the help of artificial intelligence. The goal of this update is to enhance the user experience by making the process of a Google search feel natural. BERT In October, Google announced the biggest change … Continued

[Video]: Building Sand Castles

By: Mindstream Media Group, Marketing and Media Agency

Mindstream Media President, Zac Keeney on managing the constant evolution of the media game, “We build sand castles; we don’t pour cement.”   

MARKETING THE (SHORTER) 2019 HOLIDAY SHOPPING SEASON

By: Lisa Wytrwal, Marketing Specialist

The holiday shopping season is here! Yes, it’s only October, but retailers are already decking the halls and rolling out the deals in hopes of spreading the holiday cheer early on, and of course, maximizing consumers’ holiday spending. In simpler times, before the ubiquity of connected devices and the convenience of buying with a few … Continued

[Video]: Paid Search Account Audits

By: Mindstream Media Group, Marketing and Media Agency

A paid search account audit by Mindstream Media evaluates a variety of components and projects the potential increase to the bottom line of your business.

[INFOGRAPHIC] – 17 QUESTIONS TO HELP DECIDE IF NOW IS THE RIGHT TIME FOR THAT REVIEW

By: Mindstream Media Group, Marketing and Media Agency

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued