GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, wanted to increase in-store sales of Verizon Wireless-backed devices and service plans during the 2016 holiday season. The brand partnered with Mindstream Media to develop a campaign to encourage people to claim Facebook Offers to purchase a new phone or a Verizon Wireless service plan.
The campaign was a huge success – more than 45,000 offers were claimed during the two-month campaign and GoWireless reduced their cost per in-store sale by 65 percent compared to link ads.
Why we used Facebook Offers campaigns
Facebook Offers is a allows users to claim promotions with the click of a button and reach audiences through multiple touchpoints, allowing people to:
- Bookmark the offer on Facebook
- Receive an email copy of the offer
- Get notified when they’re near a GoWireless store or when the offer is about to expire
Why reaching advertisers on Facebook is so important
- Facebook, March 2017
- eMarketer, “U.S. Social StatPack,” March 2017