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[Case Study]: GoWireless Partners with Mindstream, Boosts In-store Sales with Facebook Offers

GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, wanted to increase in-store sales of Verizon Wireless-backed devices and service plans during the 2016 holiday season. The brand partnered with Mindstream Media to develop a campaign to encourage people to claim Facebook Offers to purchase a new phone or a Verizon Wireless service plan. 

The campaign was a huge success – more than 45,000 offers were claimed during the two-month campaign and GoWireless reduced their cost per in-store sale by 65 percent compared to link ads.

Check out the full results on Facebook Business

Why we used Facebook Offers campaigns

Facebook Offers is a allows users to claim promotions with the click of a button and reach audiences through multiple touchpoints, allowing people to:

  • Bookmark the offer on Facebook
  • Receive an email copy of the offer
  • Get notified when they’re near a GoWireless store or when the offer is about to expire

 

Why reaching advertisers on Facebook is so important

Sources:

  • Facebook, March 2017
  • eMarketer, “U.S. Social StatPack,” March 2017
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