Mindstream Media’s Conversion Rate Optimization (CRO) is an integrative process that combines strategic split testing with data-driven optimization. Our team uses CRO to continually improve performance and to ensure that your media campaigns align seamlessly with your sales funnel and your business goals.
To us, some of the most important campaign KPIs are conversions and cost per conversions. That’s why we’re committed to making sure your site is optimized the right way. We’re not interested in optimizations for the sake of optimizations — we’re only interested in the changes that actually move the needle for your business.
We’re committed to making informed decisions based on data, not gut intuition or hunches. Our CRO team takes lots of different data sources into account before making the best choice for our clients.
Our CRO approach
We want to make it as easy as possible for users to engage with your brand so you can convert clicks into customers. This requires digging deeper and looking at more than just the landing page or the checkout page. We bring our years of experience and expertise to mapping media campaigns to the customer’s entire buying journey. We will work hard to ensure that any barriers to converting get taken care of immediately.
We use a variety of CRO tools and tactics to make optimizations that will help visitors to your site convert easier and more efficiently. Bounce rate is our biggest fear — and we’ll do everything we can to make it so that you’ll never have to worry about people finding what they need on your site.