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Celebrating Social Media Day with a Toast to GIFs, Memes and Emojis

By: Mindstream Media, Marketing and Media Agency

June 30th is Social Media Day! Mashable launched the holiday in 2010 (and then disowned it to give everyone control of the day last year) as a way to recognize and celebrate social media’s impact on global communication. And for marketers, communication is really what social media is all about, right? Social media allows us … Continued

Recapping Our Connected TV Series: Top Takeaways for Marketers

By: Mindstream Media, Marketing and Media Agency

There’s no denying it, connected TV is here to stay. With its mass appeal and innovative advertising capabilities, it’s important for marketers to get familiar with the power of connected TV. But, between confusing acronyms (OTT, SVOD, MVPD, etc.) and unfamiliar terms (cord-cutter, cord-trimmer, cord-never, etc.), the connected TV landscape can get pretty confusing. In … Continued

What You Need to Know About Connected TV Advertising

By: Mindstream Media, Marketing and Media Agency

As the lines between traditional and digital video consumption blur – and, in many cases, vanish completely – marketers are scrambling to find the right approach to reach an increasingly fragmented audience. Some marketers see this as a binary choice between leveraging the massive audiences and storytelling prowess of traditional TV or harnessing the targeting precision … Continued

Breaking Down the Periodic Table of SEO for Multi-location Brands

By: Mindstream Media, Marketing and Media Agency

This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued

Here Comes Gen Z!: Are You Ready for These Up-And-Comers?

By: Andrea Brandon, Vice President, Marketing & Creative Services

Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good. Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, … Continued

The Connected TV Battle – A Song of Traditional and Digital Media

By: Mindstream Media, Marketing and Media Agency

Recently, we kicked off our connected TV series with a look at the convergence of digital and linear models. In this post, we’ll take a deep dive into the digital landscape by looking at the growth of connected TV audiences and the major OTT services vying for viewers’ attention.  It’s been nearly a fortnight since … Continued

[Case Study]: Mindstream Media Drives 14% Lift in Organic Traffic for The UPS Store

By: Mindstream Media, Marketing and Media Agency

No matter how groundbreaking and spectacular a website is when it’s first launched, it’s inevitable that the site’s design, SEO and copy will eventually become outdated. When this happens, it usually means the roller coaster thrill ride of a redesign is in your future. If you’ve been through a massive site redesign, you understand the … Continued

The Latest and Greatest in Google Marketing – What Local Marketers Need to Know

By: Mindstream Media, Marketing and Media Agency

Google came out swinging this month. In the first two weeks of May alone, there was a flurry of Google marketing events and news. First, there was Google I/O – the annual developer conference – from May 7-9. Then, the search company (which doesn’t seem like nearly a broad enough descriptor) kicked off Google Marketing Live … Continued

[News Release] Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy

By: Mindstream Media, Marketing and Media Agency

Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy   NEW YORK, N.Y. – Hospital for Special Surgery (HSS), the No. 1 Orthopedic Hospital in the United States for nine years, has experienced notable increases in new patient appointments resulting from a shift in paid media strategy. Developed in partnership with … Continued

TV Transformed – The Ongoing Value of Linear TV and the Power of Digital

By: Andrea Brandon, Vice President, Marketing & Creative Services

In the first of a series, we’re starting a big picture discussion about small screens. We’ll answer top advertiser questions about the ongoing value of Linear television (think network and cable), where digital factors in and what the TV evolution means for reaching the right audiences. Getting it straight First, let’s get the terminology down … Continued