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Automated vs. Manual AdWords Bidding – Which Strategy is Right for Your Brand?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way. Which is why Google has developed automated bidding strategies to help you manage AdWords campaigns. Google touts automated AdWords bidding as a great solution for advertisers who want “to save time managing bids … Continued

TL;DR Roundup – Obligatory Facebook Update, New YouTube TrueView Ads and Programmatic Ad Spending Updates

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

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An Introduction to Smart Speakers and Voice Search for Brand Advertisers

By: Sean Flavin, Content Marketing Manager

This is the first post in our new series detailing how brand advertisers can connect with smart speaker users. In this post, we’ll cover the software and hardware behind smart speakers, the major players in the market and how consumers are using these devices.  Voice-enabled search has been a growing force in digital media over the past … Continued

What Happened? Everything You Need to Know About the Facebook Cambridge Analytica Data Scandal

By: Bailey Bosson, Director, Media Services

What going on? The New York Times and The Observer of London made waves on both sides of the Atlantic this month with reports that Cambridge Analytica, a political data firm, illegitimately accessed the profiles of 50 million Facebook users to influence political advertising during the 2016 presidential campaign. The reports claimed that Cambridge Analytica also influenced … Continued

The Latest from Google: March 2018

By: Carolina Erke, Sr. Marketing Specialist

In this edition, Google announces the launch of Shopping Actions, adds custom intent audience targeting and introduces the Speed Scorecard and Impact Calculator.

TL;DR Roundup – The Facebook Data Controversy, Google’s E-commerce Move and Amazon’s Rising Value

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

Sleeping Advertisers Wake to Amazon’s Giant Opportunities

By: Andrea Brandon, Director, Marketing

Bleary-eyed advertisers who’ve hit the snooze button on the Amazon Advertising Platform (AAP) are waking to find it’s time to get caffeinated and catch up on overlooked opportunities. The company that brings life’s wants and needs directly to 183 million consumers’ doors monthly knows more about their buying habits than Google or Facebook. While Google … Continued

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued

Artificial Intelligence, Marketing and How They Work Together

By: Shawna Ford, Marketing Coordinator

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

[Video]: Cutting through the Clutter – Why Your Brand Needs a Blog

By: Sean Flavin, Content Marketing Manager

Cutting through the online clutter Consumers face a daily onslaught of branded messaging – TV commercials, billboards, radio spots, search ads, display banners, sponsored social posts, etc. Studies show that consumers see up to 10,000 brand messages a day. On top of that, the internet is cluttered with all types of other messaging – every minute, … Continued