home

Blog

Rank ‘em: How Financial Brands Stack Up in Search Engine Results

By: Sean Flavin, Marketing Specialist

Wealth management firms operate in a highly competitive space that requires them to vie for the attention of an increasingly digital-first consumer base. To reach these always-connected consumers, it’s imperative that these brands show up near the top of search engine results pages, according to findings in a report published by Moz this week. The … Continued

Do Keywords Still Matter For SEO?

By: Matt Carter, Senior SEM Specialist

Search engine optimization (SEO) sure has come a long way since the days of keyword stuffing, DMOZ  and PageRank when the presence and prominence of keywords within a webpage’s content could have a significant impact on its ranking in search results. Keywords and content are still inherent parts of SEO. But, as search engines get better … Continued

Subscribe to our blog

[Video]: Taking Control of Your Presence on Google

By: Sean Flavin, Marketing Specialist

The Building Blocks of Local Search There is a growing number of consumers turning to online search to find local business information. And, with the rise of connected mobile devices allowing consumers to search on-the-go, this trend is only going accelerate. For multi-location brands and local businesses, local search results are a great an opportunity … Continued

A look at paid search advertising in the Era of Voice Search

By: Matt Carter, Senior SEM Specialist

Have you had the pleasure of listening to your friends or coworkers shout commands into Amazon’s Echo device powered by Alexa yet? “Alexa, play Passionfruit by Drake.” Even if you don’t own an Alexa-enabled device, chances are you’ve heard similar commands. Maybe you’ve even heard the word “Alexa” so much that you can’t bear to … Continued

[Guide]: 5 steps to optimize your brand’s presence for local searches on Google

By: Sean Flavin, Marketing Specialist

Helping businesses connect with local consumers A guide for optimizing your brand’s presence in Google search results On average, Google handles more than 3.5 billion searches globally every day. And, thanks to smartphones and other connected mobile devices, consumers are able to conduct these searches from anywhere. This guide offers some useful tips to help … Continued

Reaching Millennials with Digital Advertising

By: Sean Flavin, Marketing Specialist

A Throwback Top Stats of the Week  In our May 2015 edition, we examined how Millennials consume digital media and provided a few solutions to help advertisers reach young adults. Defining “Millennial” It can be difficult to accurately describe the term “millennial.” The tangible parameters are easy enough to define – a millennial is generally … Continued

Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Local Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued

Midwest Digital Marketing Conference – Day Two Recap

By: Mindstream Media, Staff

*Header image courtesy of UMSL Digital Twitter Feed Mindstream Media’s Maggie Durnien and Chelsea Weidauer are checking out the Midwest Digital Marketing Conference  (MDMC) in St. Louis this week. The two-day event will cover all things digital marketing and feature speakers from Facebook, Instagram, Twitter, Microsoft, Salesforce, Pinterest, Adobe, Pandora and more! Our digital marketing product … Continued

Midwest Digital Marketing Conference – Day One Recap

By: Mindstream Media, Staff

Mindstream Media’s Maggie Durnien and Chelsea Weidauer are checking out the Midwest Digital Marketing Conference (MDMC) in St. Louis this week. The two-day event will cover all things digital marketing and feature speakers from Facebook, Instagram, Twitter, Microsoft, Salesforce, Pinterest, Adobe, Pandora and more! Our digital marketing product specialists will be providing daily recaps of the … Continued

It’s Not Just News: Google Is Having Trouble with Fake Biz Listings Too

By: Sean Flavin, Marketing Specialist

Google has faced intense scrutiny lately amid accusations they’re helping spread falsehoods and half-truths across the web. I know what you’re thinking and no I’m not referring to “fake news,” I’m talking about a different section of Google’s search results – local business listings.  In a blog post last week, Google representatives touted the results … Continued