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10 Reasons Why Your Brand Needs a More Competitive SEO Strategy

By: Michelle Hartwell, SEO Manager

Online search has become an essential part of our everyday lives. We use search to find driving directions to nearby locations, figure out the answers that are just beyond our reach (like remembering that one actor from that movie, you know, the one guy?) and research the products we want to buy. For brands, that … Continued

SEO Fundamentals: What is SEO and How Does It Work?

By: Michelle Hartwell, SEO Manager

If your brand operates online in any way, it’s important to have a search engine optimization (SEO) strategy to make sure consumers can find and navigate your website. But the truth is, while pretty much every brand has an online presence, many still haven’t implemented a holistic SEO strategy. A big part of the problem … Continued

How to Boost Customer Loyalty With Content Marketing

By: Sean Flavin, Content Marketing Manager

Congrats! A new customer just bought something from your brand, and guess what? You lost money. Yep, you read that right. Studies have shown that a lot of brands don’t make money on first-time buyers. In many cases, initial purchases simply recoup some of the money brands spent turning those consumers into customers.  Bain & … Continued

How to Fuel Your Brand’s Social Media Pipeline by Repromoting Content

By: Sean Flavin, Content Marketing Manager

This post originally appeared on lsainsider.com, click here to read the full post. As a marketer who manages your brand’s social media profiles, you know how difficult it can be to come up with engaging posts every day. This is especially true if your brand relies on content like blog posts, infographics and videos to … Continued

3 Content Marketing Strategies You Need to Know to Drive Sales

By: Sean Flavin, Content Marketing Manager

The big idea: Just because a consumer has decided on a product to buy, doesn’t mean they know where or how to make the purchase. In this blog post, we’ll cover three Content Marketing strategies to help brands deliver the right information at the right time. For marketers, this is the moment we live for … Continued

SMX Recap: Emerging Local Search Trends You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

The 2019 Search Marketing Expo (SMX) West was held in San Jose, CA at the end of January. The conference is known for touching on some of the hottest topics in search engine marketing (SEM), search engine optimization (SEO) and local search. This year, some of the top minds in local search gave presentations to … Continued

What You Need to Know Before Advertising on YouTube

By: Andrea Brandon, Vice President, Marketing & Creative Services

This post originally appeared on franchising.com, click here to read the full post. Social media advertising on sites like Facebook has become a common strategic play for franchisors, who are seeing both brand awareness and lead generation campaigns work well there. But for individual franchisees, buying social ads — let alone video advertising — it … Continued

How to Create Organic Content That Actually Helps Shoppers

By: Sean Flavin, Content Marketing Manager

Last week, we discussed how brands can use organic content to boost consumer awareness. This week, we examine how brands can amplify their content marketing strategy to reach people in the next stage of the consumer buying journey – consideration. Think about your last major purchase. What prompted it? How did you discover which products … Continued

How to Increase Brand Awareness With Organic Content

By: Sean Flavin, Content Marketing Manager

Recently, we looked at the role of organic content in the new consumer buying journey. To help marketers put this information to use, we’re now going to dive deeper into each stage of the buying journey. In this post, we examine how organic content can help increase brand awareness and get consumers moving in the … Continued

[Case Study]: How to Increase Social Media Engagement By Repromoting Content

By: Sean Flavin, Content Marketing Manager

Promoting content pieces like blogs, whitepapers and infographics with multiple social media posts is a popular arrow in many a marketers’ quiver. But does repromoting the same piece of content really provide value and increase social media engagement? Recently, we set out to answer that very question (spoiler alert: it works). Introduction Recently, one of … Continued