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5 Voice Search Optimization Strategies You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued

How to Avoid 5 Devastating B2B Content Marketing Mistakes

By: Sean Flavin, Content Marketing Manager

This week, eMarketer released a study on the state of B2B Content Marketing that was packed with interesting stats for marketers. One of the study’s most significant findings was the overwhelming amount of B2B companies that currently use content marketing. B2B Content Marketing usage With almost nine in 10 B2B companies currently using content marketing, … Continued

The Latest Google Marketing Updates – News You Need to Know

By: Carrie Thompson, Marketing Specialist

Google has been busy lately, releasing an algorithm update, improving existing ad formats, creating new ones and enhancing tools that help advertisers provide a positive user experience. On top of all that, Google Marketing Live kicks off later this month and the company plans to introduce more than 10 new digital marketing products. To help … Continued

How To Make Sure Your Agency Is Running Your Facebook Ad Campaigns For Success

By: Adrian Huth, Director of Paid Media

It’s never been easier for brands to pay to get advertising messages out on Facebook (or any other online platform). Facebook ad campaigns are simple to set up, relatively inexpensive and increasingly user-friendly. The good news here is that pretty much anyone can manage a Facebook ad campaign. The bad news is that pretty much … Continued

3 Sure-fire Reasons Why Multi-unit Brands Need Facebook Advertising

By: Sean Flavin, Content Marketing Manager

The takeaway: Facebook advertising campaigns offer multi-location brands plenty of opportunities to reach the right local customers. If you’re not currently advertising on Facebook, read this post to find out what you’re missing. According to the company’s internal data, Facebook has more than 2.3 billion monthly active users. I think we can all agree, that’s … Continued

How to Crush the Local SEO Game with Optimized Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued

Manual vs. Automated Bidding Strategies – Which is Best for Your Google Ads Campaigns?

By: Adam Hallas, Sr. Search Engine Marketing Specialist

When it comes to advertisers, Google is eager to please. The search engine truly does want to help you market your business in every possible way and streamline those efforts as much as possible, which is why Google has developed automated bidding strategies to help you manage your paid search ad campaigns.  Google touts automated bidding … Continued

17 Questions to Ask When You Think it’s Time to Hire a New Paid Search Agency

By: Adrian Huth, Director of Paid Media

Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service … Continued

How to Get the Most Out of Programmatic Display Campaigns (and Make Sure You’re Not Throwing Money Down the Drain)

By: Adrian Huth, Director of Paid Media

Recently, we covered how programmatic advertising campaigns have become a force in digital media. But, if you want programmatic display to be a force for your business, you need to optimize your campaigns to drive the results that matter most to your brand.  To make sure your brand isn’t pouring money down the drain, we … Continued