home

Blog

Second Screen Advertising: Friend or Foe?

By: Andrea Brandon, Vice President, Marketing & Creative Services

For nearly a decade, marketers have been talking about the effect of the second screen on media consumption and advertising. As is often the case with change, fear hit early, and doubt was cast on the consumer’s ability to engage with primary content funded by ad dollars, and second screens were largely seen as distractions. … Continued

Yelp Upgrades Bring New Ways to Highlight, Display Business Locations

By: Malcolm Groves, Local Solutions Specialist

In March, Yelp introduced the Verified License upgrade to help consumers find companies that are licensed in specific categories and limited states on the platform. In June, Yelp introduced two new paid profile upgrades to help owners customize promotional tools. Here is a look at the latest upgrades provided by Yelp for business owners. Business … Continued

Advertising and Amazon Prime Day 2019

By: Meagan Cox, Senior Media Planner and Buyer

Prime Day is here! This 48-hour sales event of summer is primed (see what I did there?) to eclipse past years’ sales and outshine Black Friday. As a consumer and marketer, I’m eager to explore both sides of the coin, and of course, add everything to my Amazon cart. Let’s dive in.  Prime Day for … Continued

Advertising to Smartphone Addicts: How to Get Attention from Teenage Consumers

By: Andrea Brandon, Vice President, Marketing & Creative Services

Parents don’t hold back when asked if their teenagers spend too much time on their phones. They have good reason. According to a 2018 USC Anneberg study on media, 78 percent of teens check their devices at least once hourly and almost half of have a phone in-hand within five minutes of waking up. This … Continued

Celebrating Social Media Day with a Toast to GIFs, Memes and Emojis

By: Mindstream Media, Marketing and Media Agency

June 30th is Social Media Day! Mashable launched the holiday in 2010 (and then disowned it to give everyone control of the day last year) as a way to recognize and celebrate social media’s impact on global communication. And for marketers, communication is really what social media is all about, right? Social media allows us … Continued

Recapping Our Connected TV Series: Top Takeaways for Marketers

By: Mindstream Media, Marketing and Media Agency

There’s no denying it, connected TV is here to stay. With its mass appeal and innovative advertising capabilities, it’s important for marketers to get familiar with the power of connected TV. But, between confusing acronyms (OTT, SVOD, MVPD, etc.) and unfamiliar terms (cord-cutter, cord-trimmer, cord-never, etc.), the connected TV landscape can get pretty confusing. In … Continued

What You Need to Know About Connected TV Advertising

By: Mindstream Media, Marketing and Media Agency

As the lines between traditional and digital video consumption blur – and, in many cases, vanish completely – marketers are scrambling to find the right approach to reach an increasingly fragmented audience. Some marketers see this as a binary choice between leveraging the massive audiences and storytelling prowess of traditional TV or harnessing the targeting precision … Continued

Breaking Down the Periodic Table of SEO for Multi-location Brands

By: Mindstream Media, Marketing and Media Agency

This year marks the 150th anniversary of Dmitri Mendeleev’s original Periodic Table of Chemical Elements. To celebrate, Search Engine Land updated its popular take on Mendeleev’s work – the Periodic Table of SEO Factors. While Search Engine Land designed its version to apply to any type of business, we wanted to look at how it impacts … Continued