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How to Identify Blog Topics People Will Actually Want To Read

By: Sean Flavin, Content Marketing Manager

The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has … Continued

Google My Business Adds New Features

By: Alyssa Wind, Local Specialist

Throughout 2018, Google’s focus on local search has intensified as they have added several new features to Google My Business listings. These new features help users find more information about the business solely from the Google listing, without having to click through to their website. Over the past month, Google has kept the momentum going … Continued

How Featured Snippets Help You Conquer Google’s Search Results

By: Sean Flavin, Content Marketing Manager

Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued

Picture This: Best Practices for Sharing Images on Social Media

By: Carrie Thompson, Marketing Specialist

Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose … Continued

10 of the Best Free Tools to Help You Produce Killer Online Content

By: Sean Flavin, Content Marketing Manager

For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers.  The bad … Continued

5 Reasons to be Stoked About Snapchat Advertising

By: Charles Ackley, Paid Media Specialist

Mindstream is very excited about becoming a certified Snapchat partner. We’re looking forward to leveraging the platform’s projected user growth and its ability to capture differentiated audiences not found on Facebook and YouTube. While it may be early on in our partnership, we’re already seeing the benefits of Snapchat advertising and are excited to share these … Continued

Everything You Need to Know About Facebook’s New First-Party Cookie Option

By: Andy Lau, Paid Media Specialist

Facebook is introducing a new way for advertisers to learn more about consumers, including those using Apple’s Safari browser (an option that wasn’t previously available). On Oct. 24, Facebook will begin offering advertisers a first-party cookie option within the Facebook pixel. “Up until now, Facebook has used its pixel — powered by third-party cookies — … Continued

How to Boost Your Marketing Strategy by Understanding Consumers’ Buying Intent

By: Sean Flavin, Content Marketing Manager

As consumers research purchases online, they leave behind a myriad of clues about their buying intent. Every search conducted, website visited and link clicked tells a story. Combined, these actions tell marketers everything we need to know about a consumer’s purchase intent (i.e., the products they’re interested in buying) and shopping preferences (e.g., buying in-store … Continued

Google Celebrates 20th Anniversary By Introducing 3 Fundamental Shifts in Search

By: Malcolm Groves, Local Solutions Specialist

During the 20th anniversary of Google’s Future of Search event in September, their Vice President of Search, Ben Gomes, introduced three fundamental shifts in how the company thinks about search. From answers to journeys: Google is bringing new features to Search to help searchers resume tasks where they left off and learn new interests and hobbies. From … Continued