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The iPhone Turns 11 – How it’s Changed the way Advertisers Connect with Consumers

By: Shawna Ford, Marketing Coordinator

It’s the week of the 2018 Consumer Electronics Show, and yesterday a tweet reminded me that it’s also the 11-year anniversary of Apple’s unveiling of the first iPhone during CES 2007. That got me thinking about how quickly smartphone usage grew in the last decade. In 2006, the year before the iPhone was introduced, smartphone … Continued

Top 10 Digital Marketing and Advertising Trends for Local Brands

By: Sean Flavin, Marketing Specialist

Even by digital media’s standards, 2017 was an eventful year. Buzzwords like “artificial intelligence,” “machine learning,” internet of things” and “predictive analytics” were further cemented into the lexicon of digital advertising. The Federal Communication Commission (FCC) voted to repeal net neutrality regulations. Google and Facebook weathered a string of controversies while still retaining their duopoly … Continued

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4 Ways Repealing Net Neutrality Could Impact Local Advertisers

By: Sean Flavin, Marketing Specialist

The Federal Communication Commission (FCC) voted last week to repeal net neutrality regulations. In 2015, the FCC passed the net neutrality mandate classifying internet service providers (ISPs) as “common carriers,” which required them to treat all internet traffic equally. This latest decision reversed that by classifying ISPs as “information services” which means they can block … Continued

The Latest from Google: December 2017

By: Carolina Erke, Sr. Marketing Specialist

New AdWords experience features and looking back at 2017 In an effort to help advertisers continue to reach mobile-first consumers, Google recently launched three features for the new AdWords experience. Promotion extensions According to Google, seven out of 10 internet users look for sales or discounts before visiting a store. With that in mind, Google … Continued

[Infographic]: 5 Ways to Target Digital Display Campaigns Based on Consumer Intent

By: Sean Flavin, Marketing Specialist

To reach the right audiences, brands need to look beyond demographics and target display campaigns based on consumer intent and behavior – including the searches they conduct, the content they read and the places they visit. This allows brands to deliver messages that align with consumers’ needs at each stage in the buying cycle to turn … Continued

Why Higher Costs-per-click Can Be a Good Thing for Google AdWords Campaigns

By: Marissa Fernandez, Associate SEM Specialist

In AdWords, a major benefit for advertisers is that Google charges when a searcher actually clicks on an ad, not just when an ad is served (i.e., an impression). Here’s how it works: when a user enters a search, advertisers bid for the right to show up in the results based on how much they’re willing to pay … Continued

[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Marketing Specialist

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Sean Flavin, Marketing Specialist

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued

Mindstream Media wins Yext’s Trailblazing Agency of the Year

By: Andrea Brandon, Director, Marketing

Mindstream Media, a locally focused, national digital agency won Yext, Inc.’s (NYSE: YEXT) Trailblazing Agency of the Year Award at the ONWARD 17 global conference in New York City last week. “These awards are for the companies and people who are challenging themselves to think differently about the future of their businesses and industries,” said … Continued

[Guide]: 3 Strategies to Help Multi-location Brands Connect with Local Consumers

By: Sean Flavin, Marketing Specialist

From our Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. As a multi-location brand marketer, you know about the unique challenges your business faces when it comes to identifying and reaching target audiences. Not only do you have to define target audiences by demographics, behavior and intent like … Continued