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10 Things You Need to Know About Writing Awesome Blog Titles

By: Sean Flavin, Content Marketing Manager

The takeaway:  It takes a lot of effort to create compelling blog content for your brand. To make sure those efforts don’t go to waste, your blog titles need to be as compelling as the content itself. This post provides 10 tips for creating awesome blog titles that people will actually read. For brands, blogging … Continued

Top 5 takeaways from Moz’s 2018 Local Search Ranking Factors

By: Heather Ottenhausen, Team Leader - Local Solutions

Moz recently released its annual Local Search Ranking Factors survey covering a broad range of topics including Google My Business signals, local reviews, links, citations and much more. To develop the results, Moz surveyed top local SEO practitioners. The respondents offered their thoughts on what they considered to be the most influential factors determining Google’s local … Continued

Top Ways to Win at Holiday Email Marketing

By: Lisa Wytrwal, Marketing Specialist

The holidays are here! If you’re an email marketer, that means it’s time to make sure you’ve optimized your strategy. The competition is working hard to get the attention of your customers, so you’ll need to take key steps to stand out this holiday season. Luckily, by working smarter instead of harder, that’s an achievable … Continued

How Livestream Video Can Strengthen Your Digital Marketing Strategy

By: Amanda Peterson, Guest Contributor

Digital marketing is a fast-paced, dynamic landscape that continues to evolve as technology creates new digital trends. As the end of the year draws closer, many marketing experts are beginning to speculate what will be the “next big thing” in digital marketing. A trend experiencing major growth currently is livestream video. It’s expanding to almost … Continued

How to Identify Blog Topics People Will Actually Want To Read

By: Sean Flavin, Content Marketing Manager

The takeaway: There are more than 3 million blog posts published on the internet every day. With that volume, it’s important to develop blog topics that your audiences will actually want to read. This post will help you come up with blog topics that engage target audiences and drive traffic to your website. Blogging has … Continued

Google My Business Adds New Features

By: Alyssa Wind, Local Specialist

Throughout 2018, Google’s focus on local search has intensified as they have added several new features to Google My Business listings. These new features help users find more information about the business solely from the Google listing, without having to click through to their website. Over the past month, Google has kept the momentum going … Continued

How Featured Snippets Help You Conquer Google’s Search Results

By: Sean Flavin, Content Marketing Manager

Featured snippets: A Google search result displayed at the top of the page featuring information that quickly answers a user’s query. Marketers are constantly looking for the best ways to get content featured prominently on Google’s search engine result pages (SERPs). Whether they are paid ads, local listings or organic results, we want to make … Continued

Picture This: Best Practices for Sharing Images on Social Media

By: Carrie Thompson, Marketing Specialist

Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose … Continued

10 of the Best Free Tools to Help You Produce Killer Online Content

By: Sean Flavin, Content Marketing Manager

For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers.  The bad … Continued