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[News Release] Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy

By: Mindstream Media, Marketing and Media Agency

Hospital for Special Surgery Enjoys Growth in New Patient Appointments through Media Strategy   NEW YORK, N.Y. – Hospital for Special Surgery (HSS), the No. 1 Orthopedic Hospital in the United States for nine years, has experienced notable increases in new patient appointments resulting from a shift in paid media strategy. Developed in partnership with … Continued

TV Transformed – The Ongoing Value of Linear TV and the Power of Digital

By: Andrea Brandon, Vice President, Marketing & Creative Services

In the first of a series, we’re starting a big picture discussion about small screens. We’ll answer top advertiser questions about the ongoing value of Linear television (think network and cable), where digital factors in and what the TV evolution means for reaching the right audiences. Getting it straight First, let’s get the terminology down … Continued

[Case Study]: Increasing Efficiency By 45% to Crush It for the No. 1 Orthopedic Hospital in the U.S.

By: Amelia Monroe, Account Service Manager

Hospital for Special Surgery (HSS) has been ranked the No. 1 Orthopedic Hospital in the United States for nine years running, based on data evaluated by U.S. News & World Report. Mindstream Media earned the wonderful privilege of partnering with HSS on their digital media efforts for the last three years. When they asked us … Continued

5 Voice Search Optimization Strategies You Need to Know

By: Heather Ottenhausen, Manager, Local Solutions

Voice-enabled speakers like Google Home and Amazon Echo have become a significant part of consumers’ everyday lives. According to research from eMarketer, almost 75 million people in the United States will use smart speakers this year. And, nearly three-fourths of those users will use their smart speakers to conduct general searches. This rising usage makes … Continued

How to Avoid 5 Devastating B2B Content Marketing Mistakes

By: Sean Flavin, Content Marketing Manager

This week, eMarketer released a study on the state of B2B Content Marketing that was packed with interesting stats for marketers. One of the study’s most significant findings was the overwhelming amount of B2B companies that currently use content marketing. B2B Content Marketing usage With almost nine in 10 B2B companies currently using content marketing, … Continued

The Latest Google Marketing Updates – News You Need to Know

By: Carrie Thompson, Marketing Specialist

Google has been busy lately, releasing an algorithm update, improving existing ad formats, creating new ones and enhancing tools that help advertisers provide a positive user experience. On top of all that, Google Marketing Live kicks off later this month and the company plans to introduce more than 10 new digital marketing products. To help … Continued

How To Make Sure Your Agency Is Running Your Facebook Ad Campaigns For Success

By: Adrian Huth, Director of Paid Media

It’s never been easier for brands to pay to get advertising messages out on Facebook (or any other online platform). Facebook ad campaigns are simple to set up, relatively inexpensive and increasingly user-friendly. The good news here is that pretty much anyone can manage a Facebook ad campaign. The bad news is that pretty much … Continued

3 Sure-fire Reasons Why Multi-unit Brands Need Facebook Advertising

By: Sean Flavin, Content Marketing Manager

The takeaway: Facebook advertising campaigns offer multi-location brands plenty of opportunities to reach the right local customers. If you’re not currently advertising on Facebook, read this post to find out what you’re missing. According to the company’s internal data, Facebook has more than 2.3 billion monthly active users. I think we can all agree, that’s … Continued

How to Crush the Local SEO Game with Optimized Location Pages

By: Sean Flavin, Content Marketing Manager

For multi-location brands, location pages are a fundamental component of a comprehensive local SEO strategy. These pages serve as vehicles to help local consumers find the information they need to contact your business and make a purchase. To make sure your location pages are up to the task, you need to optimize both the on-page … Continued

What Multi-Location Brands Need to Know About Google’s March 2019 Core Update

By: Heather Ottenhausen, Manager, Local Solutions

It’s been just over a month since Google released a core algorithm update that sent shockwaves through the search engine optimization (SEO) industry. Originally dubbed “Florida 2.0” by speculators, Google promptly renamed it the March 2019 Core Update (ostensibly to make it easier for everyone to grasp). We understand it can be useful to some … Continued