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What Google’s Move to Drop Anonymous Reviews Means for Local Brands

By: Heather Ottenhausen, Team Leader - Local Solutions

In late June, Google officially announced they were removing anonymous reviews from business listings. Google provided local search blogger Mike Blumenthal a short and sweet statement confirming the move. “We do not allow anonymous reviews today and we’ve removed legacy anonymous reviews.” The actual purge of anonymous reviews appears to have occurred in May. Google’s confirmation … Continued

[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

By: Sean Flavin, Content Marketing Manager

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers. Download this guide to learn: What smart speakers are and how these devices work. How many people are using their smart speakers. How consumers are using these devices to help them make purchases. What you need to do … Continued

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Amazon Prime Day 2018: Top Takeaways for Brand Marketers

By: Sean Flavin, Content Marketing Manager

Monday marked the fourth annual Amazon Prime Day. This year, Prime Day will run for 36 hours making it the longest version of the holiday yet.  For almost half a decade, the mid-summer tradition has been disrupting the holiday-shopping calendar, with this year’s festivities kicking off July 16th at 3 p.m. on the East Coast. Even … Continued

Top Announcements for Advertisers from Google Marketing Live

By: Sean Flavin, Content Marketing Manager

Google hosted its annual Google Marketing Live event in San Jose, California on Tuesday. During the live-streamed keynote address, Google executives announced several new features and initiatives coming to the company’s various advertising platforms. The event came just weeks after Google introduced three new (i.e., updated) advertising platforms – Google Ads, Google Marketing Platform and … Continued

[Case Study]: Our Digital Marketing Strategy Drives Profitable Traffic for Portrait Innovations

By: Mindstream Media, Marketing and Media Agency

Background: Portrait Innovations is a brick and mortar photography business delivering a wonderful in-studio experience. The company is facing downward pressure from online companies like Tiny Prints, Shutterfly and countless other online photo and print competitors.

The Latest from Google – Goodbye Google AdWords; Hello Google Ads

By: Lisa Wytrwal, Marketing Specialist

If you’re a business owner, marketing professional or let’s be honest, anyone who has taken a breath, you’ve likely heard of Google AdWords. After operating under that name for 18 years, the Google service that’s enabled brands to reach online consumers with paid search ads has rebranded to a simpler moniker – Google Ads.

The Evolution of Out-of-Home Advertising

By: Lisa Wytrwal, Marketing Specialist

When someone mentions out-of-home (OOH) advertising, what comes to mind? Your initial thought is probably a billboard alongside a busy road, which is where out-of-home began, back in the early 1800s. Since then, however, this advertising medium has evolved into much more than a static printed large-format sign. Advances in OOH capabilities – including targeting, … Continued

Traditional Media Group Adstaff Merges with Digital Agency Mindstream Media

By: Mindstream Media, Marketing and Media Agency

Mindstream Media, a national marketing agency, announced its merger with Memphis-based sister agency, AdStaff Media, to create a full-service agency doubling the size of the two organizations. AdStaff brings nearly 20 years of traditional media strategy and placement in television, radio, newspaper, out of home, magazines and sporting events for brands such as Subway, Ultimate … Continued

How Brands can Combat the Drop in Facebook Organic Reach

By: Sean Flavin, Content Marketing Manager

Earlier this year, Facebook CEO Mark Zuckerberg put out a statement that caused quite a bit of concern among businesses hoping to use his platform to reach consumers. Zuckerberg updated the mandate of Facebook’s product team to focus less on helping users find relevant content and more on providing meaningful social interactions. Translation: Facebook users will see … Continued

Google Local Search News: The Latest Updates to Google My Business and Maps

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Recently, Google released a few details about new features for Google My Business (GMB) and Google Maps users. Although not all of these new features are available yet, each of these updates could be huge for local businesses and consumers.  The GMB dashboard is now allowing more types of service businesses (e.g., plumbers and florists) to add … Continued