Mindstream Media named to early list of Snapchat Certified Partners

By: Andrea Brandon, Vice President, Marketing & Creative Services

Mindstream Media, a locally-focused, national agency became one of less than 100 Snapchat Certified Partners globally, as it increasingly incorporates Snapchat into advertiser strategies. Certification criteria for the program include: Demonstration of Snapchat advertising knowledge through successful completion of agency team training and assessments. Demonstration of campaign expertise by meeting ad spend requirements. Undergoing continuous training … Continued

Point and Shoot to Search, Learn and Shop

By: Carrie Thompson, Marketing Specialist

You’ve searched online for an image using words to describe what you’re looking for, but how do you search for something you can’t put into words? Sometimes a picture can convey a message more effectively than a written description. After all, a picture is worth a thousand words. We already take pictures of all sorts … Continued

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Understanding Millennials: How Social Media Drives Buying Decisions

By: Andrea Brandon, Vice President, Marketing & Creative Services

Franchisees and franchisors are increasingly aware of social media’s influence on buyers. Millennials, those currently aged 22 to 37, are a significant subset of those buyers. The trick is to understand how this demographic responds positively to social media–because while they are heavy social media users, they have distinct opinions on social content and application. … Continued

The Medic Update Examined

By: Heather Ottenhausen, Team Leader - Local Solutions

It’s been a little over a month since Google rolled out their latest algorithm update on Aug. 1 –  The Medic Update. Since then, SEO professionals have been carefully analyzing the effects it may have on different sites. At first glance, this update appeared to mainly affect sites in the medical or healthcare verticals. However, … Continued

ICYMI: Watch Saves Apple’s Otherwise Mediocre iPhone Event

By: Andrea Brandon, Vice President, Marketing & Creative Services

Last week, Apple brought the expected to the marketplace by announcing three new iPhone models with marginal improvements and added features. Sharper and larger displays, improved cameras and face recognition, better water and dust resistance, slightly better battery life and boosted speed are the headlines across the devices. Again, features you’d expect as technology progresses. … Continued

The Latest from Google: September 2018

By: Carrie Thompson, Marketing Specialist

Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by their machine learning efforts.

How Mindstream Media’s Creative Approach Brings Customers to American Express

By: Eyra Lopez and Jim Sampson, Creative Director and Proofreader

What was the last ad you saw? Most likely that ad that took seconds of your attention took weeks and even months to develop. It probably was the brainchild of hours and hours of strategic planning and creative collaboration. If you are an existing Mindstream Media client, we already know your voice and brand guidelines, … Continued

Sports and the Second Screen: Implications for Advertisers

By: Lisa Wytrwal, Marketing Specialist

For the sports fan, it’s becoming increasingly difficult to passively sit on the couch and just watch the game. The ubiquity of internet-connected devices along with the multitude of media channels available at fans’ fingertips has led to a multi-screen, interactive experience. Fans are now enhancing their TV-watching with a second screen (and sometimes more) … Continued