TL;DR Roundup – The Facebook Data Controversy, Google’s E-commerce Move and Amazon’s Rising Value

By: Sean Flavin, Content Marketing Manager

Welcome to the TL;DR Roundup, Mindstream Media’s (almost) weekly recap of the biggest stories in digital media, marketing and advertising. We know there’s too much going on to read everything, so we break down the most important stories for you.

Sleeping Advertisers Wake to Amazon’s Giant Opportunities

By: Andrea Brandon, Director, Marketing

Bleary-eyed advertisers who’ve hit the snooze button on the Amazon Advertising Platform (AAP) are waking to find it’s time to get caffeinated and catch up on overlooked opportunities. The company that brings life’s wants and needs directly to 183 million consumers’ doors monthly knows more about their buying habits than Google or Facebook. While Google … Continued

Subscribe to our blog

How Multi-Location Brands Can Optimize Websites for Voice Search Results

By: Sean Flavin, Content Marketing Manager

When it comes to media adoption, consumers are a little like speedboats — adapting quickly to the changing currents, ready to go in a different direction and try new paths. Brands, on the other hand, can be more like tanker ships – changing directions slowly, hesitant to change faster than a few degrees at a … Continued

Artificial Intelligence, Marketing and How They Work Together

By: Shawna Ford, Marketing Coordinator

One thing I learned while researching this article is that there’s a lot of information about Artificial Intelligence (AI) programs and machine learning out in the world right now, and hardly any of that information is detailed or consistent. Descriptions, check. Full disclosure, not so much. There are reasons for this. Companies like Google, IBM … Continued

[Video]: Cutting through the Clutter – Why Your Brand Needs a Blog

By: Sean Flavin, Content Marketing Manager

Cutting through the online clutter Consumers face a daily onslaught of branded messaging – TV commercials, billboards, radio spots, search ads, display banners, sponsored social posts, etc. Studies show that consumers see up to 10,000 brand messages a day. On top of that, the internet is cluttered with all types of other messaging – every minute, … Continued

Tell Your Brand Story to Millennials on Instagram and Snapchat

By: Shawna Ford, Marketing Coordinator

As of 2015, Millennials are the largest living generation in the United States. The generation doesn’t currently match its money to its population numbers, however. They hold only about one-sixth of the country’s wealth, but that will be changing quickly in the coming years. By 2025, when Millennials will account for 75 percent of the … Continued

Mindstream Media Named Among Yext’s First Preferred Partners

By: Andrea Brandon, Director, Marketing

Mindstream Media recently earned Yext’s new Preferred Partner status by managing some of the nation’s premier brand listings, local SEO and reputation programs on Yext’s platforms. Yext, a leader in Digital Knowledge Management, provides the technology for dispensing accurate brand location data across a vast network of search engines, maps and directories, while Mindstream Media … Continued

6 Important Factors for Ranking in Voice Search Results on Google Home

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Voice-enabled speakers like the Google Home and Amazon’s Echo are becoming a major part of more and more consumers’ everyday lives. The number of smart speaker owners is expected to triple between 2016 and the end of this year, according to eMarketer. And, 50 percent of smart speaker owners use their device at least daily, according to Technalysis … Continued

[SlideShare]: 25 Content Marketing Stats Every Marketer Needs to Know

By: Sean Flavin, Content Marketing Manager

Content Marketing is a popular way for brands to reach target audiences with creative, relevant and engaging content. In fact, 86 percent of B2C brands and 91 percent of B2B brands are currently using Content Marketing, according to the Content Marketing Institute. If you’re interested in Content Marketing and want to know more about how … Continued

3 New Google My Business Features Local Brands Need to Know About

By: Alyssa Wind, Local Specialist

Google has been busy lately making a significant number of improvements to their Google My Business platform – the dashboard for businesses to add and update listing information on Search and Maps. Over the past year, Google has added features that enable users to interact with business owners, allow businesses to post promotional information directly to … Continued