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[Infographic]: The Consumer Buying Journey for Multi-Location Brands

By: Sean Flavin, Marketing Specialist

When developing marketing strategies, it’s important for brands to understand their customers’ buying journeys. I.e., how does someone go from a consumer realizing a need to a customer making a purchase? It can be tough. Buying journeys have become increasingly malleable, it’s no longer about trying to figure out if the journey is linear or … Continued

3 Tips to Help Multi-Location Brands Optimize Their Local Search Presence

By: Sean Flavin, Marketing Specialist

After a couple of years of touting a rise in “near-me” queries, Google recently announced that these explicitly local searches have fallen out of favor. The search company was quick to point out that this didn’t mean local searches were decreasing, just that “over the last two years, comparable searches without ‘near me’ have grown … Continued

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Mindstream Media wins Yext’s Trailblazing Agency of the Year

By: Andrea Brandon, Director, Marketing

Mindstream Media, a locally focused, national digital agency won Yext, Inc.’s (NYSE: YEXT) Trailblazing Agency of the Year Award at the ONWARD 17 global conference in New York City last week. “These awards are for the companies and people who are challenging themselves to think differently about the future of their businesses and industries,” said … Continued

3 Strategies to Help Multi-location Brands Connect with Local Consumers

By: Sean Flavin, Marketing Specialist

From our Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere. As a multi-location brand marketer, you know about the unique challenges your business faces when it comes to identifying and reaching target audiences. Not only do you have to define target audiences by demographics, behavior and intent like … Continued

Connecting with Digital Consumers – Building Your Slice of Audience Pie

By: Meagan Cox, Digital Strategist

The digital space is so saturated with brands that ads can become white noise for consumers. Because of this saturation, it’s becoming increasingly important for marketers to know their target customers inside out to build ideal audience groups and break through the clutter. In this post, I’m going to look at what brands need to … Continued

“Near me” Searches on Google are Declining – What that Means for Local Businesses

By: Chelsea Weidauer, Associate Product Specialist - Local Search

Industry Update – Local Search Searching for nearby businesses used to mean almost always using geo-modifiers in the search query. However, while mobile searches for businesses continue to increase, the use of geo-modifiers has actually declined since 2015, according to Google. Over the past two years, searches for local places without the qualifier “near me” … Continued

Google Increases Daily Spending Limits for AdWords Accounts – Here’s What That Means for Advertisers

By: Adam de Jong, Director, Search Marketing

Google AdWords now allows advertisers to spend twice their daily budget on high-volume days. If that has you wondering what the point of a spending limit is if it doesn’t really limit your spending, don’t worry; Mindstream Media’s Director of Search Marketing, Adam de Jong, is here to answer the most pressing questions surrounding the move.  … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Local Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

Selling to Millennials: 4 Tips to Connect Using Unpaid Posts

By: Shawna Ford, Marketing Coordinator

How to sell to Millennials has become a huge discussion in recent years. They’re not instantly loyal to products or companies they like. They have a huge amount of purchasing power ($200 billion according to U.S. Chamber of Commerce), but they also have a huge amount of debt and a tendency to eschew traditional purchases … Continued

The Latest from Google: September 2017

By: Carolina Erke, Sr. Marketing Specialist

As advertisers continue to strategize and optimize to best reach consumers, Google consistently strives to create seamless online experiences that provide value to users and remove conversion friction for advertisers. All while taking mobile into account as the primary channel of consumption. Driving more calls with ad extensions for call-only ads Traditionally, ad extensions boost … Continued