How Review Platforms are Incentivizing Authentic Reviews

By: Mac Mischke, Content Marketing Specialist

User-generated content (UGC) is a powerful component of any business’ digital marketing strategy. This can scare marketers, as businesses often have little control over UGC that comes in the form of ratings and reviews. Still, there’s no denying the impact of UGC; Ninety percent of consumers say user-generated content influences their purchases, and 53 percent say … Continued