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Author: Meagan Cox

Advertising and Amazon Prime Day 2019

By: Meagan Cox, Senior Media Planner and Buyer

Prime Day is here! This 48-hour sales event of summer is primed (see what I did there?) to eclipse past years’ sales and outshine Black Friday. As a consumer and marketer, I’m eager to explore both sides of the coin, and of course, add everything to my Amazon cart. Let’s dive in.  Prime Day for … Continued

Connecting with Digital Consumers – Building Your Slice of Audience Pie

By: Meagan Cox, Senior Media Planner and Buyer

The digital space is so saturated with brands that ads can become white noise for consumers. Because of this saturation, it’s becoming increasingly important for marketers to know their target customers inside out to build ideal audience groups and break through the clutter. In this post, I’m going to look at what brands need to … Continued