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Author: Carrie Thompson

Google Says Goodbye to Average Position

By: Carrie Thompson, Marketing Specialist

The old saying that the only thing constant is change certainly rings true in search advertising. Between frequent algorithm updates, modifications to ad formats and the introduction of new products, features and tools, Google keeps search marketers on their toes. Earlier this year the search giant announced it would be removing the Average Position metric … Continued

The Latest Google Marketing Updates – News You Need to Know

By: Carrie Thompson, Marketing Specialist

Google has been busy lately, releasing an algorithm update, improving existing ad formats, creating new ones and enhancing tools that help advertisers provide a positive user experience. On top of all that, Google Marketing Live kicks off later this month and the company plans to introduce more than 10 new digital marketing products. To help … Continued

Picture This: Best Practices for Sharing Images on Social Media

By: Carrie Thompson, Marketing Specialist

Eight seconds. That’s a hell of a long time to stay secured in a saddle strapped to the back of a wildly bucking 1,700-pound beast that would love nothing more than to stomp you into the ground. But, it’s pretty dismal in terms of attention span. According to a study from Microsoft, people generally lose … Continued

Point and Shoot to Search, Learn and Shop

By: Carrie Thompson, Marketing Specialist

You’ve searched online for an image using words to describe what you’re looking for, but how do you search for something you can’t put into words? Sometimes a picture can convey a message more effectively than a written description. After all, a picture is worth a thousand words. We already take pictures of all sorts … Continued

The Latest from Google: September 2018

By: Carrie Thompson, Marketing Specialist

Google recently deployed an algorithm update, released the new Search Console from beta and rolled out more new features powered by their machine learning efforts.