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Author: Alyssa Wind

NEW FEATURES FROM GOOGLE MY BUSINESS

By: Alyssa Wind, Account Service Specialist

Continuing their quest to make Google the one-stop shop for local business information, Google My Business has added several new features to their listings over the past couple months. We’ve seen Google do this multiple times over the past few years as they’ve heightened their focus on the local space by continually enhancing the local … Continued

Local SEO Trends Featuring News from Yelp, Waze and Google

By: Alyssa Wind, Account Service Specialist

Local search moves fast. That’s why Mindstream Media is here to help local businesses and multi-location brands keep up with the latest search engine optimization (SEO) news and trends. Here’s a recap of a few of the biggest stories in local SEO from the past month.  Yelp rolls out Verified License badges In March, Yelp … Continued

Google My Business Adds New Features

By: Alyssa Wind, Account Service Specialist

Throughout 2018, Google’s focus on local search has intensified as they have added several new features to Google My Business listings. These new features help users find more information about the business solely from the Google listing, without having to click through to their website. Over the past month, Google has kept the momentum going … Continued

3 New Google My Business Features Local Brands Need to Know About

By: Alyssa Wind, Account Service Specialist

Google has been busy lately making a significant number of improvements to their Google My Business platform – the dashboard for businesses to add and update listing information on Search and Maps. Over the past year, Google has added features that enable users to interact with business owners, allow businesses to post promotional information directly to … Continued

The Best Way for Multi-Location Brands to Manage Local Business Data

By: Alyssa Wind, Account Service Specialist

Managing business information for individual locations is the foundation for any local digital marketing campaign. Updated and consistent location data ensures online users can find your brand’s storefronts, helps persuade consumers to visit your business rather than a competitor’s and improves the legitimacy of your business online to major search engines. If your online location … Continued

Analysis: Moz releases 2017 Local Search Ranking Factors survey

By: Alyssa Wind, Account Service Specialist

Since its inception in 2008, Moz’s Local Search Ranking Factors survey has been the go-to guide for digital marketers and local businesses looking to increase their rankings in Google’s local search results. Each year the survey asks various industry experts to share what they think are the most influential ranking factors in local search results … Continued

Dominate Google’s Search Results by Following these 3 Steps

By: Alyssa Wind, Account Service Specialist

Google’s search engine results page (SERP) layout routinely adapts as Google tests new features and updates ranking factors. The protean approach has given the search engine a variety of result types available for any given search. For instance, a search for “pizza” may result in a SERP consisting of a paid ad for a nearby … Continued