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Author: Andrea Brandon

Signs Your Agency is Slacking

By: Andrea Brandon, Vice President, Marketing & Creative Services

Remember when you loved your media agency and just knew they loved you back? Maybe it started when they responded to your RFP or took you to lunch after a great pitch meeting. They told you that you were special. They had a million ideas to improve your performance and lower your investment, if you’d … Continued

Google Updates Travel Features

By: Andrea Brandon, Vice President, Marketing & Creative Services

Google wants to be the first and last place you go for Labor Day travel planning—and for every day travel planning. The search giant previously said goodbye to the Google Trips app and moved travel booking to Google Travel. Now, Google has announced more features for its Travel product, adding to the depth of capabilities … Continued

Second Screen Advertising: Friend or Foe?

By: Andrea Brandon, Vice President, Marketing & Creative Services

For nearly a decade, marketers have been talking about the effect of the second screen on media consumption and advertising. As is often the case with change, fear hit early, and doubt was cast on the consumer’s ability to engage with primary content funded by ad dollars, and second screens were largely seen as distractions. … Continued

Advertising to Smartphone Addicts: How to Get Attention from Teenage Consumers

By: Andrea Brandon, Vice President, Marketing & Creative Services

Parents don’t hold back when asked if their teenagers spend too much time on their phones. They have good reason. According to a 2018 USC Anneberg study on media, 78 percent of teens check their devices at least once hourly and almost half of have a phone in-hand within five minutes of waking up. This … Continued

Here Comes Gen Z!: Are You Ready for These Up-And-Comers?

By: Andrea Brandon, Vice President, Marketing & Creative Services

Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good. Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, … Continued

TV Transformed – The Ongoing Value of Linear TV and the Power of Digital

By: Andrea Brandon, Vice President, Marketing & Creative Services

In the first of a series, we’re starting a big picture discussion about small screens. We’ll answer top advertiser questions about the ongoing value of Linear television (think network and cable), where digital factors in and what the TV evolution means for reaching the right audiences. Getting it straight First, let’s get the terminology down … Continued

What You Need to Know Before Advertising on YouTube

By: Andrea Brandon, Vice President, Marketing & Creative Services

This post originally appeared on franchising.com, click here to read the full post. Social media advertising on sites like Facebook has become a common strategic play for franchisors, who are seeing both brand awareness and lead generation campaigns work well there. But for individual franchisees, buying social ads — let alone video advertising — it … Continued