Ever get a funny feeling that your brand’s Google Ads campaigns or other paid search campaigns could be better? Maybe you’ve been with the same paid search agency for a long time and performance has dropped as the agency has grown complacent. Or, maybe you’re regretting going with that agency who promised the same results and service as the other five agencies you vetted but at a much lower price point. Or, maybe your campaigns are doing just fine, chugging along with decent enough results to stay off the radar even though you know they could be performing better.
Whatever your reasons are, it’s a good idea to regularly review your search campaigns and the agency or agencies running them. To help pinpoint what to look for, we put together this list of 17 questions to ask yourself to find out if now is the time for that review.
Download our free infographic to help evaluate 4 key areas :
- Account Management
- Campaign Structure
- Campaign Performance Reporting
If you noticed too many red flags, contact Mindstream Media, a Google Premier Partner, and one of our paid search experts can work with you to take a deep dive into your Google Ads account and identify ways to amplify your campaigns.