When Millennials are part of your target audience, your marketing strategy should be socially focused. But if your mind immediately goes to platforms like Instagram and Twitter, you’re overlooking another type of social marketing – one that communicates your corporate social responsibility (CSR).
While it seems a given to use a robust social media approach when engaging this “always connected” generation (born between 1981 and 1996), what may not be as obvious is the appeal and respect gained from socially responsible branding and content. And, yes social media is prime for sharing these efforts with Millennials.
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Read the original post on Franchising.com to learn more about the importance of sharing your brand’s corporate social responsibility with Millennials.