Still marketing to Millennials and their elders to bring in the business? Good! Not marketing to Gen Z yet? Maybe not so good.
Depending on your franchise’s products or services, waiting to captivate this audience born in the mid-1990s through early 2000s could be a costly oversight. Google calls Gen Z “the most informed, evolved, and empathetic generation” – and they now represent over a quarter of the U.S. population. Moreover, research states that Gen Z will beat Millennials as the most populous generation at 32 percent of the global population by the end of 2019.
Not only should their collective and personal buying behaviors be appreciated, so should their influence on family purchases, estimated at $200 billion.
Read the original post on Franchising.com to learn more about Gen Z buying behaviors and how to reach these teen- and college-aged kids.