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What You Need to Know Before Advertising on YouTube

This post originally appeared on franchising.com, click here to read the full post.

Social media advertising on sites like Facebook has become a common strategic play for franchisors, who are seeing both brand awareness and lead generation campaigns work well there. But for individual franchisees, buying social ads — let alone video advertising — it can be intimidating with all the strategic nuances, creative assets and copy required, and budget to consider.

While you may not have realized it, one of the most popular social networks – and one of the more advantageous for franchise advertising – is YouTube. Not sure if YouTube is for you? Here are five things you need to know before making YouTube part of your franchisee media mix.


Want to learn more about using YouTube to advertise your franchise business? Check out the full post on Franchising.com