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10 of the Best Free Tools to Help You Produce Killer Online Content

For brands, creating online content like blogs, web pages and social media posts is an effective way to build relationships with target audiences. When done right, this type of content delivers a lot of value for brands like building awareness, increasing social media followers, driving website traffic and even helping consumers convert into customers. 

The bad news, however, is that creating high-quality content can take a lot of time, especially if your brand doesn’t have the internal talent or resources to do it. If you’re having trouble jumpstarting your content efforts, check out our list of tools below to learn how to: 

  • Identify topics for online content.
  • Write better headlines.
  • Edit online content pieces.
  • Develop concise copy. 
  • Optimize your content for search engine results. 
  • Organize your content creation process.

10 free tools for creating better online content

No. 1: Google Keyword Planner

If you want to know how your target audiences are searching for your brand on Google, look no further than the Keyword Planner. The tool is designed for choosing paid search terms, but it works well for identifying organic content topics, too. As long as you have access to an eligible Google Ads account, you can find the search volume for specific search terms to help guide your online content creation. 

In the early stages of creating online content, you can turn to the Keyword Planner to:

  • Identify topics to write about based on the types of information that target audiences are searching for related to your brand, products and services.
  • Choose focus keywords for content pieces. If you have a general topic in mind, you can use the Keyword Planner to find specific keywords to focus on when optimizing the piece for search results. 
  • Discover future content topics. When you use the Keyword Planner, keep an eye out for popular search terms on related topics to guide future content pieces. 

How to discover content topics using Google Keyword Planner

No 2: BuzzSumo

BuzzSumo is a great tool if you want to find the online content topics that are dominating social media conversations and earning valuable backlinks. While not as robust as their pro option, the free version of BuzzSumo allows you to check out the top performing content on pretty much any topic.

If you have a general idea of what you want to write about, just enter it into BuzzSumo’s search bar to find top online articles based on:

  • Facebook engagement
  • Twitter shares 
  • Pinterest shares
  • Reddit engagements
  • Number of links to the URL
  • Total engagement

Discover popular online content topics with BuzzSumo

No. 3: CoSchedule Headline Analyzer 

Want to write better headlines for your online content? Check out CoSchedule’s Headline Analyzer tool. You can enter your headlines into the tool and it will analyze the text and provide you a score from 1-100 based on factors like:

  • Percentage of common and uncommon words – common words should make up 20-30 percent of your headline with uncommon words (e.g., awesome, beautiful, etc.) making up 10-20 percent.
  • Percentage of emotional words – terms that stir an emotional response from your readers (e.g., absolutely, wonderful, danger, etc.).
  • Percentage of power words – terms that demand readers’ attention and inspire action (e.g., pay zero, will make you, etc.). 

How to write better headlines

No. 4: Grammarly

Grammarly is a freemium app that you can add to your browser or install on your desktop to help you edit online content. The tool detects grammar, spelling, punctuation and other common writing errors to help you create clean, professional-sounding copy.

There are a few ways you can use Grammarly’s free version:

  • Download their browser app and copy and paste your content into a new Grammarly document.
  • Use the browser app to automatically detect errors as you create content on other sites like WordPress, social media platforms, Google Docs and more.
  • Download Grammarly on your desktop to edit content in Microsoft Office products like Word and Outlook. 

How to edit online content with Grammarly

No. 5: Hemingway Editor

When it comes to online content, writing in a simple and concise manner is always the way to go. The Hemingway Editor helps you sharpen your copy by suggesting edits to complex sentences and phrases. Just copy and paste your content into the editor and the app will highlight portions of the copy that need work.

The Hemingway Editor highlights and suggests edits for:

  • Passive voice – try to stick with an active voice. 
  • Adverbs – limit the use of these as much as possible.
  • Complex phrases – opt for simpler alternatives whenever possible.
  • Lengthy sentences – shorten or split up long, complex sentences to make them easier to read.

How to sharpen your copy with the Hemingway App

No. 6: Merriam-Webster online thesaurus

When you’re creating content, do you ever find yourself using the same tired verbs and adjectives over and over again? If so, there’s a simple fix to expand your vocabulary and add an extra punch to your writing – Merriam-Webster. That’s right, you don’t need a sophisticated browser app or plugin to find unique alternatives to frequently used words and phrases. Just go to Merriam-Webster’s website, enter in a word or phrase into their Thesaurus and browse the synonyms.  

Find alternative words and phrases using Merriam-Webster's thesaurus

No. 7: Pixabay

Nothing can ruin online content like large chunks of text. Adding images to your content will give your readers’ eyes a break and help the flow of your piece. If you don’t have an in-house creative team or the budget for a premium stock photography subscription, try out Pixabay. The website has more than 1.5 million royalty-free stock photos that you can use for a variety of purposes. (There are some restrictions, however, so make sure to read this article before using Pixabay’s images.)

Find stock photos for your online content on Pixabay

No. 8: Yoast WordPress Plugin

If you’re using WordPress for your website or blog, you should definitely download Yoast’s SEO plugin. Yoast helps you optimize your online content for the search engine results that matter most to you. Here’s how it works:

  • Enter in a focus keyword for the content piece.
  • Optimize the piece based on that keyword.
  • Yoast will provide you an optimization score and tips to improve the content. 

Optimize online content with the Yoast SEO plugin

No. 9: Google Drive

If you’re looking for a convenient place to save, organize and manage your upcoming online content pieces, look no further than Google Drive. With Google Drive, you can save all the content pieces and tools you need into easy to access folders by:

  • Creating editorial calendars with Google Sheets to plan out your upcoming content.
  • Saving blog drafts with Google Docs to research and outline future blog posts.
  • Uploading images to add to your content pieces later. 

Using Google Drive to organize content

No. 10: Google Analytics

Once you’ve created a piece of online content, it’s important to find out if it’s actually capturing the attention of your target audience and driving engagement on your website. This is where Google Analytics comes in handy.

With Google Analytics, you can:

  • Monitor how much traffic your online content pieces drive to your website.
  • Understand what sources drive the most traffic to your content pieces (e.g., social media, email, organic search, etc.).
  • Identify top performing pieces to inform future content.

Monitor online content performance with Google Analytics


Need help creating awesome content for your brand? Contact Mindstream Media to learn more about our Content Marketing solution.