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[Guide]: Voice Search Marketing – How to Reach Smart Speaker Users

Our latest guide can help your brand connect with consumers conducting voice searches on their smart speakers.

Download this guide to learn:

  • What smart speakers are and how these devices work.
  • How many people are using their smart speakers.
  • How consumers are using these devices to help them make purchases.
  • What you need to do to reach consumers on their smart speakers.
 Marketing to Consumers on Smart Speakers - featured & social image

 

Voice search and smart speakers

Voice-enabled search has been a growing force in digital media and search marketing for the past few years. By 2020, it’s estimated that 50 percent of searches will be conducted by voice. Like the transition to a mobile-first search landscape before it, voice search seems to be the next big thing for marketers.

Similar to how smartphones disrupted marketing strategies a decade ago, voice-activated smart speakers are poised to dramatically change the way brands connect with consumers. Smart speaker adoption is growing rapidly and users are increasingly leaning on these devices to help them research purchase decisions. If your brand hasn’t started implementing strategies to reach these consumers, now is the time to start.

An overview of smart speakers and voice-enabled digital assistants

Smart speakers: Hardware devices powered by digital assistants that provide voice assistance to users.

Examples include:

  • Amazon’s Echo devices
  • Google’s Home devices
  • Apple’s HomePod

Digital assistants:

AI-powered software found in smart speakers that responds to voice commands.

Examples include:

  • Alexa (Amazon)
  • Assistant (Google)
  • Siri (Apple)

Who is using smart speakers

Smart speakers are far from reaching market saturation, but people are jumping on the bandwagon quickly. In 2018, more than 45 million people will use a smart speaker in the United States – that’s triple the number of users from 2016.

Smart speaker users (in millions)

Smart speaker users (in millions)

AMPLIFY your marketing campaigns

Are you looking for solutions to help your brand connect with the growing number of smart speaker users? Mindstream Media is a full-service agency that can AMPLIFY your brand’s message across a variety of channels with customized marketing strategies and media solutions.

Search Engine Optimization

We increase your brand’s presence on top search engines by optimizing technical elements and copy on your site.

Local Listings Management

We deliver your brand’s location data across local platforms to reach the right consumers at the right times.

Content Marketing

We connect your brand to target audiences using a variety of engaging, relevant and informative content pieces.

Contact Mindstream Media to learn more about how we can AMPLIFY your marketing campaigns.