As of 2015, Millennials are the largest living generation in the United States. The generation doesn’t currently match its money to its population numbers, however. They hold only about one-sixth of the country’s wealth, but that will be changing quickly in the coming years.
By 2025, when Millennials will account for 75 percent of the workforce, their purchasing power and share of wealth will more evenly match their numbers. Millennials are finally seeing the light at the end of the economic tunnel, so to speak, and marketers should work to earn their loyalty and recognition now — before they really start spending those earnings. The easiest place to work toward that goal is social media.
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