Who should read this guide?
Brand marketers looking for the best ways to reach target audiences, increase leads and guide prospects towards a purchase. Whether you’re new to Content Marketing or just looking for ways to improve your current efforts, this guide will give you the information you need to create effective content pieces.
What you’ll learn from this guide?
1. What is Content Marketing
Defining the practice and explaining the difference between Content Marketing and basic content creation.
2. Why your brand needs Content Marketing
Explaining the benefits of Content Marketing and how it can help your brand connect with target audiences.
3. How to launch Content Marketing campaigns
Detailing the steps your brand needs to take before launching effective Content Marketing campaigns.
As a practice, Content Marketing is constantly evolving, so the definition has to evolve as well. Here’s a widely accepted definition from the Content Marketing Institute that’s been updated to reflect how the practice has changed:
“Content Marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”
A lot of brands create content and some might even consider what they’re doing to be Content Marketing. But, there’s a big difference between content creation and Content Marketing.
Want to learn more? Check out our Content Marketing 101 series. And while you’re there, subscribe to Mindstream Media’s blog for regular updates.