GoWireless, a Verizon Wireless authorized retailer with more than 700 stores across the United States, wanted to increase in-store sales of Verizon Wireless-backed devices and service plans during the 2016 holiday season. The brand partnered with Mindstream Media to develop a campaign to encourage people to claim Facebook Offers to purchase a new phone or a Verizon Wireless service plan.
The campaign was a huge success – more than 45,000 offers were claimed during the two-month campaign and GoWireless reduced their cost per in-store sale by 65 percent compared to link ads.
Check out the full results on Facebook Business
Why we used Facebook Offers campaigns
Facebook Offers campaigns allow users to claim promotions with the click of a button and reach audiences through multiple touchpoints, allowing people to:
- Bookmark the offer on Facebook
- Receive an email copy of the offer
- Get notified when they’re near a GoWireless store or when the offer is about to expire
Why reaching advertisers on Facebook is so important
- Facebook, March 2017
- eMarketer, “U.S. Social StatPack,” March 2017
Want to learn more about how social media advertising can help boost sales for your business? Contact us today.