From the Digital Marketing Playbook series: A roadmap to help brands reach their target audiences anytime, anywhere.
Let’s face it, we’re addicted to our phones. By the end of 2016, 81 percent of people in the United States over the age of 13 owned a smartphone. And, users spend more than three hours every day on their phones on non-voice activities. Our phones are the first thing we think of when we wake up in the morning and they’re by our side until we go to sleep at night.
So what does all of this smartphone dependence mean for advertisers? The short answer: A lot. Smartphones are more than a vehicle to serve ads, they’re also a helpful tool for advertisers to identify and build target audiences.
Geo-fencing is a supercharged targeting tactic that leverages the power of our phones to help brands deliver relevant digital ads to local consumers anytime, anywhere on the one device that’s always by their side.
Download our latest Digital Marketing Playbook to learn about:
- The important role smartphones play in our daily lives
- The benefits of using Geo-fencing to reach consumers on their smartphones
- Three geo-fencing tactics to help your brand reach local consumers