Thanks to a massive audience of engaged consumers, advertisers shelled out upwards of $5 million for a 30-second commercial during the Super Bowl this year. It seems like a lot, and it is, but Super Bowl-level audiences don’t come around every day… Or do they? Surging digital video content and a rise in connected devices has created an online audience that rivals, and even dominates, the Super Bowl.
In 2017, more than 221 million people in the United States will watch online video, with almost 160 million of them watching from their smartphones.
Download our guide to learn more about how your brand can use digital video advertising to reach this enormous audience.